One good idea is all you need to change your life; this book shows you how to find it. -- Brian Tracy, author of Getting Rich Your Own Way
Exercise for the brain is just as important as exercise for the body. In Ideaspotting, Sam Harrison stretches your mental muscles in a way you'll never forget. -- Al Ries, author of The Origin of Brands
If the best way to find a good idea is to find lots of ideas, then here's the best guidebook I know for your hunt. -- Brian Collins, Ogilvy & Mather Brand Integration Group
About the Author
Sam Harrison has more than 20 years of diverse, successful experience in creative roles, including product innovation, branding, advertising, public relations, direct marketing and event planning. He is also a former senior vice president with an S&P 500 firm and has worked with clients and affiliates including Major League Baseball, NFL, Hasbro, American Express and more. He is currently a professional speaker and workshop leader for firms, associations and conferences throughout North America and beyond. He is also an instructor at Portfolio Center, a graduate-studies program focusing on brand communications. He lives in Atlanta, Georgia.