IdeaSpotting: How to Find Your Next Great Idea and over one million other books are available for Amazon Kindle. Learn more
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

IdeaSpotting: How to Find Your Next Great Idea Paperback – April 12, 2006


See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback, April 12, 2006
$7.99 $1.96
Showcase%20Weekly%20Deal

NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Paperback: 256 pages
  • Publisher: HOW (April 12, 2006)
  • Language: English
  • ISBN-10: 1581808003
  • ISBN-13: 978-1581808001
  • Product Dimensions: 0.7 x 6.4 x 7 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #656,473 in Books (See Top 100 in Books)

Editorial Reviews

Review

One good idea is all you need to change your life; this book shows you how to find it. -- Brian Tracy, author of Getting Rich Your Own Way

Exercise for the brain is just as important as exercise for the body. In Ideaspotting, Sam Harrison stretches your mental muscles in a way you'll never forget. -- Al Ries, author of The Origin of Brands

If the best way to find a good idea is to find lots of ideas, then here's the best guidebook I know for your hunt. -- Brian Collins, Ogilvy & Mather Brand Integration Group

About the Author

Sam Harrison has more than 20 years of diverse, successful experience in creative roles, including product innovation, branding, advertising, public relations, direct marketing and event planning. He is also a former senior vice president with an S&P 500 firm and has worked with clients and affiliates including Major League Baseball, NFL, Hasbro, American Express and more. He is currently a professional speaker and workshop leader for firms, associations and conferences throughout North America and beyond. He is also an instructor at Portfolio Center, a graduate-studies program focusing on brand communications. He lives in Atlanta, Georgia.

More About the Author

Sam Harrison speaks and writes about creativity in the business world - and he speaks from experience. Throughout his career, Sam has banked on his creativity for success, whether developing new products and promotional events or devising marketing plans and brand partnerships.

He has more than 20 years of diverse, successful experience in creative communications, including product innovation, advertising, PR, direct marketing, special events, affinity marketing, brand licensing and consumer catalogs.

His energetic, real-world talks and seminars on creativity, brainstorming, finding inspiration, pitching ideas and other topics receive rave reviews from audiences everywhere. He is a recommended, all-star speaker for the International Association of Business Communicators and a frequent, popular speaker for the annual HOW Design Conference.

Sam is the author of "IdeaSpotting: How to find your next great idea," "Zing! Five Steps and 101 tips for creativity on command" and "IdeaSelling: How to pitch your ideas to bosses, clients and other decision makers."

He is also an instructor of creative process, creative writing and presentation skills at Portfolio Center, a graduate-studies program focused on creative brand communications.

Previously a senior vice president with an S&P 500 firm, Sam has worked with a variety of clients and affiliates, including the National Football League, Major League Baseball, Hallmark Cards, U.S. Humane Society and John Denver Environmental Groups.

His articles on creativity and related topics have appeared in a variety of trade and professional publications, and his feature articles and fiction pieces have appeared in regional and national publications.

He is a member of the National Speakers Association, American Marketing Association, Public Relations Society of America, International Association of Business Communicators, Association of Professional Communications Consultants and was a founding board member of the Atlanta Chapter of the International Special Events Society.

>>> Hire Sam to provide an energetic, inspiring and info-packed talk or workshop to your organization or conference!
_________________________________________________________________________________

"Sam is a natural in front of an audience. He is warm, friendly, humorous and most importantly, informative. He knows his topic and delivers it in such a way that is both understandable and enjoyable. And his southern charm doesn't hurt!
I would recommend Sam as a speaker any day." - Heather Griffin, Conference Manager, HOW Design Conference
_________________________________________________________________________________

Visit his website: www.zingzone.com

Follow Sam on Twitter: @zingzone


(author's photo by Greg Newington www.newingtonphotography.com)

Customer Reviews

4.5 out of 5 stars
5 star
14
4 star
5
3 star
2
2 star
1
1 star
0
See all 22 customer reviews
This is my second reading of this book.
Burton R Perdue
A very quick read (could easily be knocked out in a weekend), this book is a good mixture of actionable items and creative stimulation.
Roger Bauer
This is one of the best books I've read on generating creative ideas, and I've read many of them.
bronx book nerd

Most Helpful Customer Reviews

17 of 17 people found the following review helpful By Roger Bauer on March 27, 2007
Format: Paperback Verified Purchase
A very quick read (could easily be knocked out in a weekend), this book is a good mixture of actionable items and creative stimulation. Get out of your comfort zone and pay attention to everything around you is one of the themes of this book along with taking good notes in some fashion because your creative thoughts and ideas may not be as easy to remember as you believe they will be at a later time. Anyone can be creative if they put themselves in a postion to encourage it.

Overall, I really liked the book and appreciate the advice and action items contained within. If you're looking to stimulate your creative juices, get and read Idea Spotting. I also read Zing, and Idea Spotting contains similar material so if you're wondering which book to choose--go with this one.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
12 of 12 people found the following review helpful By Alissa M. Walker on May 8, 2006
Format: Paperback
As a writer I'm constantly in search of ideas: how to structure a story, which fact-finding methods to use, what sources to interview, and, most importantly, where to look for new topics to write about. As a freelancer I have to keep myself motivated enough to continue hacking away at the iBook even when all inspiration has fled. And as a creative person, I've got the "Negative News Network" constantly broadcasting in my head, worrying my next idea will never be as good as my last.

Ideaspotting is three books in one: a handy collection of advice from all the greats to console me in troubled times, a set of exercises sure to dump all the excess slush from my brain, and honest-to-god new ways to think about my work, my passions and my life. Ideaspotting is a philosophy about how to open yourself up to all the world has to offer. And it works.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
22 of 26 people found the following review helpful By David Howse on December 11, 2006
Format: Paperback
Here's the skinny...
This book is by far the easiest of all idea books to read, most relevant, most thorough, but potentially most dangerous. Before I make a couple critiques, don't let what I'm about to say dissuade you from buying this gem, these are just caveats and the book is still a deal!
Page 25 - Alcan/CocaCola and Ethnography: When I read this I though, "Great, I'll use ethnography to solve my innovation problems." Being the information pig that I am I checked this "idea" out with a professional, a doctor of Anthropology at the local university. We had a 30 minute chat and I came away with the thought "Alcan doesn't have a clue what they are talking about." What was described on page 25 was single variable observation, not ethnography. In fact, single variable observation has lead to problem after problem for marketers, Dr. "C" gave me these examples, 1) `Got Milk?' when marketed towards the Hispanic population translated into "Are you Lactating?" 2) McDonald's in parts of China had Ronald McDonald march in a parade, this was analogous to having the grim reaper march in the Santa Clause parade. 3) Chevy Nova in Mexico - we all know that one. And he gave me many other examples of major blunders that were directly attributed to single variable observation.
Page 47 - Hasbro and the "Alpha Pups": This is an excellent example of a major short coming with this book - there is no depth. The book summed up a major research and development initiative in a hundred or so words.

I chose the two examples because they are familiar ground for me. If you want to know how well a book is written analyze what was said against what you know. If there are faults then there are probably faults with the other sections.
Read more ›
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By Kristina Peters on May 4, 2006
Format: Paperback
I just finished teaching a class on creativity, and this could be the text book for my future classes. Harrison has brought together things that some do naturally without thinking, and puts it before those of us that forget we should be living creatively every day. A gem of a book that will be dog-eared in no time!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By bronx book nerd VINE VOICE on September 25, 2006
Format: Paperback
This is one of the best books I've read on generating creative ideas, and I've read many of them. It is clear, simple and to the point, and gives plenty of examples of creative techniques and applications. The book has many references to a wide variety of creatives, from the most well known (Da Vinci, etc) to those lesser known to the common man yet creating effectively in their own spheres. It also provides useful note-taking areas for specific creative tasks, which are wonderfully effective for following up on the suggested activities.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By B. Borhauer on February 17, 2008
Format: Paperback Verified Purchase
I read this as soon as it arrived in the mail, and was done with the book several hours later. I'm a graphic designer and was in a bit of a creative drought, and reading this book really helped lift my creative spirits and got those creative juices flowing. There's lots of inspirational stories about Fortune 500 companies and their design teams, and what they do to get their staff motivated and creative. I've already started implementing several of the ideas into my own staff at work. This is a must read for anyone looking to get that creative spark going.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Jan Tabery on August 4, 2008
Format: Paperback
It is a fun, well executed little book full of quotations what other people did or do and ordinary things most of us know, but tend to forget. Do not expect any miraculous formulas how to come up with the most amazing creative ideas easy and quickly. It is not there. It is good to flip through over your every day morning coffe or tea and suck out one or two ideas for the day.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Most Recent Customer Reviews