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  • Ideal Brown No Calorie Sweetener, 10.6 oz.
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Ideal Brown No Calorie Sweetener, 10.6 oz.

by Ideal

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1 pack
  • Measures cup for cup like packed brown sugar.
  • Equivalent to 2 pounds of brown sugar.
  • Made with xylitol.
  • No sugar.
  • Suitable for people with diabetes.

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Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.

Product Details

  • Shipping Weight: 9.6 ounces
  • ASIN: B003WKJW5Y
  • UPC: 890812001872
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (113 customer reviews)
  • Amazon Best Sellers Rank: #82,308 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
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Customer Reviews

Used it for baking no sugar added cookies.
Rich L
It measures the same as brown sugar, tastes like real sugar and is calorie free.
Norm Shelton
I haven't baked with it yet, but It's been great in oatmeal.
Michelle

Most Helpful Customer Reviews

Size Name: 1 pack Verified Purchase
I like this sweetener a lot. But it is not a NO sweetener like the label claims, it is a LOW calorie sweetener when you do the math.

The company says on their website that are 202 calories and 53 grams of carbs for a cup of Ideal. So it is 12.5 cals/3.3 carbs a tablespoon, and 4 cals/1.1 carbs a teaspoon. So not an actual NO calorie sweetener like the bag says. They list 0 calories because they can since it is under 5 calories for the serving size they have listed, but on a large pouch meant for baking you would use way more than a teaspoon -- especially if you wanted to make any of the sweet items they have pictured on the front of the bag! The label should be changed to reflect its intended purpose. It's like saying a can of regular soda is calorie free if you list it as being 42 servings.

That said, I will still be using it since it has less than a third of the calories of sugar, about a quarter of the carbs and tastes very good. Their shady lack of disclosure on the bag leaves a bad taste in my mouth. But while it's not a no calorie sweetener, but it is pretty close to ideal.

Rating breakdown:
Product claims = 1 star
Product taste = 5 stars
Overall: 3 stars

Calorie and carb info from their own website.
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95 of 97 people found the following review helpful By Mrs. C TOP 500 REVIEWERVINE VOICE on April 7, 2011
Size Name: 1 pack Verified Purchase
I thought this product would be vastly different from all the other 'brown sugar replacement' items on the market. It does taste better than Diabetisweet or the Steele's.

Ideal has become my new favorite sweetener. There is no aftertaste, unlike what many of us experience with Splenda. However I did not find this Ideal Brown Sugar sub to be so much different that it's worth the higher cost. It's just Ideal sweetener and molasses, packaged for convenience with the higher premium for convenience's sake.

I make my own 'brown sugar' out of Ideal using about a teaspoon of blackstrap molasses to 1/4 c. of Ideal regular. You can adjust the molasses to suit your need for light or dark brown sugar in your recipes, or to suit your taste. (And your pocketbook will thank you)
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31 of 32 people found the following review helpful By Michelle Mann on August 29, 2010
Size Name: 1 pack Verified Purchase
The regular kind of ideal was already my favorite sugar substitute. I've been doing a lot of diet baking lately, and knew as soon as I saw this product existed that it was going to be cutting a few calories and a few carbs out of my recipes.

In addition to baking, I have used this product as a mix-in to oatmeal (blended with some cinnamon and a drop of vanilla makes a healthy breakfast taste like candy. I think my favorite use so far was broiling some sliced plantains dipped in this product. It caramelized perfectly.
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20 of 22 people found the following review helpful By K. McGee VINE VOICE on January 16, 2013
Size Name: 1 pack
This product contains xylitol, maltodextrin and molasses. Maltodextrin is derived from grain or corn and has a powerful reaction on the pancreas and on blood sugar. As per my doctor, it's every bit as bad if not worse than white table sugar or white bread.

My endocrinologist said people with diabetes, pre-diabetes, pregnant women (gestational diabetes) and those with a family history of diabetes should avoid maltodextrin.

The way the laws read, food manufacturers do not have to count certain things in the nutrition information, they only have to include them in the ingredient list on the label so the nutrition information is not always accurate.

For example: Jello Sugar Free pudding mixes say they are sugar free and carb free and yet, the first two ingredients are modified food STARCH and Maltodextrin made from CORN. So the nutrition information is NOT TRUE because the ingredient list proves it's not true and I know from personal experience that eating Jello sugar free pudding or anything that has maltodextrin in it sends my blood sugar from normal readings of 80-100 to 180-200 on my glucose meter and this is from eating only a half cup serving.

Maltodextrin is in Jello mixes, Jello Pudding mixes, Splenda granulated sweetener, many sugar-free liquid coffee creamers, some salty snack foods etc so it's important to not just check the nutrition information but to also read the ingredient list and know what ingredients to avoid if you are diabetic.

As another reviewer pointed out, you could make your own brown sugar sweetener by using xylitol and molasses and then you wouldn't be ingesting maltodextrin. Be aware that molasses also has an effect on blood glucose so use sparingly.
Read more ›
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17 of 19 people found the following review helpful By Amazon Customer on January 14, 2011
Size Name: 1 pack Verified Purchase
For health reasons, our family has searched for an adequate sugar substitute. Over the years we have tried them all and found each product wanting - until we found Ideal.

This sweetener has the taste and texture of sugar without any of the issues surrounding other sugar substitutes. It avoids the question of health risks attributed to aspartame. It does not have the 'grassy' taste of Stevia; the 'cold' sensation of erythritol; or, what we find to be, the after-taste of Splenda.

For baking, it is unparalleled. Even our friends who eat sugar cannot tell that we use Ideal. We bake custards and crustless cheesecakes with Ideal and no one knows that they are sugar free. We use it in confections such as fudge and chocolate truffles with exceptional results.

Like many other sugar alternatives, Ideal will not caramelize. This is not a fault of the product but rather a chemical dynamic of sugar alcohol based sweeteners. However, this seems is a small price to pay for a sweetener that is otherwise indistinguishable from sugar.

Whether you choose to use the brown sugar substitute (which does not have the actual sugar found in Splenda's brown sugar blend) or the white sweetener, we are sure that you will find Ideal a wonderful alternative to sugar. We recommend it to our friends who are diabetic or who are looking to cut out sugar for other reasons. They all agree that it is the best tasting alternative to sugar on the market today.
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Most Recent Customer Reviews

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