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Editorial Reviews
Review
An excellent new book.... Added to his ideas for creating an exciting store, Falk addresses many key topics to help small retailers compete with larger competitors. -- San Francisco Examiner --This text refers to an out of print or unavailable edition of this title.
Product Description
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
See all Editorial Reviews
An excellent new book.... Added to his ideas for creating an exciting store, Falk addresses many key topics to help small retailers compete with larger competitors. -- San Francisco Examiner --This text refers to an out of print or unavailable edition of this title.
Product Description
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
See all Editorial Reviews
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Inside This Book
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First Sentence:
NEVER HAS A nation undergone such dramatic changes in virtually every aspect of life as the United States since the end of World War II, and probably no area of business has felt and continues to feel the impact of these changes as much as retail. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
good media coverage, ethnic publications, frequent buyer, seasonal promotions, recipe contest, kosher products, tourist publications Key Phrases - Capitalized Phrases (CAPs): (learn more)
Patrick's Day, Valentine's Day, United States, Columbus Day, New Year's Eve, Super Bowl, Yellow Pages, Mother's Day, Witches Brew Recipe Contest, Father's Day, Labor Day, Little League, New York City, Smith's Kitchen Products Store, Arnold Smith, Everyone Loves, Small Retailers Take On the Chains, World Series, World War, Above Average Below Average Average, American Heart Association, Martin Luther King, New Orleans, Promotional Vehicle, Summary File New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
NEVER HAS A nation undergone such dramatic changes in virtually every aspect of life as the United States since the end of World War II, and probably no area of business has felt and continues to feel the impact of these changes as much as retail. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
good media coverage, ethnic publications, frequent buyer, seasonal promotions, recipe contest, kosher products, tourist publications Key Phrases - Capitalized Phrases (CAPs): (learn more)
Patrick's Day, Valentine's Day, United States, Columbus Day, New Year's Eve, Super Bowl, Yellow Pages, Mother's Day, Witches Brew Recipe Contest, Father's Day, Labor Day, Little League, New York City, Smith's Kitchen Products Store, Arnold Smith, Everyone Loves, Small Retailers Take On the Chains, World Series, World War, Above Average Below Average Average, American Heart Association, Martin Luther King, New Orleans, Promotional Vehicle, Summary File New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 3
books:
- Salem, Massachusetts (Places in American History) by Deborah Kent on page 273
- In New York (Best Restaurants) by Best Restaurants LLC on page 11
- Multiple Sclerosis: The Facts You Need (Your Personal Health) by Paul O'Connor on page 197
Books on Related Topics
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What Do Customers Ultimately Buy After Viewing This Item?
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63% buy the item featured on this page: 1001 Ideas to Create Retail Excitement, Revised Edition (2003) $13.60 |
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14% buy Visual Merchandising: Windows and In-Store Displays for Retail $26.40 |
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8% buy Visual Merchandising and Store Design Workbook $24.45 |
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8% buy Retail Business Kit For Dummies $23.09 |
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