Customer Reviews

Ideation: The Birth and Death of Ideas

5 star:		(2)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(2)

 

 

The book has a great title, but the content is poor!!
It deals with generality and lacks depth and with no data to backup statements made. Worse of all, when I check the existence of "Innovation Trust", one of the author claims to be the first bank to manage intellectual assets, in which he serves as CEO.
As it turns out, the "bank" does not exist, I only find "Circle Trust Company", a trust company which offer 401K mutual fund, self-directed brokerage opinion, and custody and trust services. According to Connecticut state report it has assets of $3.45 millions. No information talks about intangible/patnet assets with Circle Trust and the billions of IP assets. What a disappointment!

I think this is a really good book. I enjoyed reading the truth of what goes on in working America. For everyone of us out there who has had an idea, we deserve to shine instead of letting the darkness take hold of them or even worst having another reap from our ideas.

The biggest load of hogwash I have ever read! This book is virtually devoid of the very title that it claims to be analyzing - ideas. Borrows shamefully from every little management cliche that every high-school grader already knows about, talks about ideas and spins them into stories that only PR spin-masters can appreciate, this is a book meant for the trash - the one original idea left

The importance of ideas can't be overemphasized and that is why Graham's book is a must-read for all executives, managers and consultants. This book breaks down the essential process of ideation in a organized and interesting fashion.
After reading this book I have gained a thorough understanding of the nature of innovation and I plan to put it to practical use!