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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Short but full of interesting analysis.,
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This review is from: Identifying Consumption: Subjects and Objects in Consumer Society (Paperback)
Sociology is not my field of professional expertise but by now I have looked for marketing related topics in this field. This book is very challenging for the non-specialist as it brings together many different theories about "subjects" and 'society" and "consumption" covering 200 years of discussions on these matters. Mr. Dunn did an incredible job in putting together so many views and developing a way to put all the key aspects under a larger umbrella. The book open many points for future investigations. The key point for marketing related people like myself is how to apply the insights from the book.
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Identifying Consumption: Subjects and Objects in Consumer Society by Robert G. Dunn (Paperback - June 28, 2008)
$25.95
In Stock | |
 
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