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Identifying the consumer shopping needs that form the iPACE framework. How distinct consumer shopping goals present opportunities for internet retailers to better serve their customers. [Kindle Edition]

Kurt Grashaw

Kindle Price: $2.99

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Book Description

The Internet has provided marketers with tremendous opportunities to locate targeted consumers and provide appropriate offerings to the end user. In addition, advancements in technology provide the opportunity to gather data for analysis, providing a greater comprehension of consumer shopping desires, and the ability to provide the consumer with online product offerings to support the shopping demands. Similar to traditional offline retailing, online retailing is developed on the shopping needs of consumers.

This article addresses: Identifying the consumer shopping needs that form the iPACE framework. How distinct consumer shopping goals present opportunities for internet retailers to better serve their customers. What are some challenges, if any, those goals present online.

Product Details

  • File Size: 106 KB
  • Print Length: 8 pages
  • Publisher: Kurt Grashaw (November 18, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B006AA0PD6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,080,751 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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