Identity Branding Revisited - Creating Prospect Attraction [Paperback]

Robert Krumroy (Author)

Book Description

Publication Date: March 15, 2000

A Must Have For Professional Service Providers. In today’s market environment, most professional service providers look alike - the "Me-Too" syndrome. They live by the misguided belief that if they just continue to increase their knowledge and provide a great service that the public will eventually notice and beat a path to their doors. The result is that most of these professionals end up disappointed with their careers and an alarming majority eventually fail to survive. They grow weary of the constant emotional struggle to prospect and to then sell the potential client on their ability.

Excellent service, though important, is no longer the primary component of attraction for the average client, neither is name recognition of your firm or company. Brand Name recognition is not the same as Brand Attraction. Attraction in today's market is all about YOU. It is no longer enough to promote your product or your company, but it is VITAL that you learn how to promote YOU. Differentiation is the foundation of choice. It is the only attraction strategy that is effective in today's market, the strategy that can create a preference for YOU. If you don't learn it, you will lose...and there are no second chances, not in today's overly crowded market.

Marketing requires innovation, not imitation. It requires creativity, not duplication. This book is loaded with practical ideas that can help you dominate your local market; ideas that can make YOU the brand of choice in your market; ideas that can make you the professional that the competitors are chasing. You will find reading it to be exciting and pragmatic as it inspires you to think creatively, past the typical boundaries of your "Me-Too" competitors. Once you pick it up, you won't put it down.

Editorial Reviews

About the Author

CEO, author of six books and founder of Identity Branding, Inc. and e-Relationship, has been teaching the principles of prospect attraction to financial sales professionals for more than 30 years. His impressive career placed him among the top 100 financial managers in the financial industry. Referred to as The Prospect-Attraction Coach, Robert is a nationally recognized speaker and teacher. The powerful strategy he teaches has dramatically improved sales, prospect access, retention and recruiting for many of the leading financial service companies in the U.S. He lives in Greensboro, NC. --This text refers to an alternate Paperback edition.

Product Details

• Paperback: 187 pages
• Publisher: I-B Pub (March 15, 2000)
• Language: English
• ISBN-10: 0967866103
• ISBN-13: 978-0967866109
• Product Dimensions: 8.3 x 5.4 x 0.5 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,781,008 in Books (See Top 100 in Books)

More About the Author

Robert E. Krumroy is president and CEO of Identity Branding, Inc. and e-Relationship, the #1 utilized e-tool in the financial industry. He is a frequent speaker to the industry, including multiple times at LIMRA, MDRT and GAMA International.

Krumroy began his career in the insurance business in 1973, qualifying for MDRT in 1974 at the age of 23 years old. He transitioned into management in 1976, and built one of the 100 largest financial services agencies in the United States. He qualified sixteen times for the Gold National Management Award and the prestigious Master Agency Award, before retiring in 1999.

Krumroy has been featured as a marketing columnist for the GAMA International Journal, author of eight books, Identity Branding - Distinct or Extinct, Brilliant Strategies and Fatal Blunders, Please...Make ME a Little Bit Famous, It's NOT About Luck!, The Prospect Relationship Ladder, Sell the PROBLEM - the Prospect will BEG for a Solution and Referrals Made Easy - It's Just NOT that Hard! He is a frequent contributor to numerous magazines and is a highly sought after marketing consultant.

He has been introduced on many occasions as one of the most brilliant marketing minds in America and is referred to as "America's Prospect Attraction Coach."

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

1.0 out of 5 stars Same ole Same ole, September 28, 2002

By A Customer

This review is from: Identity Branding Revisited - Creating Prospect Attraction (Paperback)

Interesting that the book is the same as all other marketing books. Same ole, same ole. As I read, it seemed like I was reading a hodge podge of all the ideas that have been in print for years. Putting them all in one book, claiming "different", flys in the face of the subject matter. Not for me.

8 of 16 people found the following review helpful:

5.0 out of 5 stars A Must Have For Professional Service Providers, November 18, 2000

By 

Robert E. Krumroy (Greensboro, NC) - See all my reviews

This review is from: Identity Branding Revisited - Creating Prospect Attraction (Paperback)

In today's market environment, most professional service providers look alike - the "Me-Too" syndrome. They live by the misguided belief that if they just continue to increase their knowledge and provide a great service that the public will eventually notice and beat a path to their doors. The result is that most of these professionals end up disappointed with their careers and an alarming majority eventually fail to survive. They grow weary of the constant emotional struggle to prospect and to then sell the potential client on their ability.

Excellent service, though important, is no longer the primary component of attraction for the average client, neither is name recognition of your firm or company. Brand Name recognition is not the same as Brand Attraction. Attraction in today's market is all about YOU. It is no longer enough to promote your product or your company, but it is VITAL that you learn how to promote YOU. Differentiation is the foundation of choice. It is the only attraction strategy that is effective in today's market, the strategy that can create a preference for YOU. If you don't learn it, you will lose...and there are no second chances, not in today's overly crowded market.

Marketing requires innovation, not imitation. It requires creativity, not duplication. This book is loaded with practical ideas that can help you dominate your local market; ideas that can make YOU the brand of choice in your market; ideas that can make you the professional that the competitors are chasing. You will find reading it to be exciting and pragmatic as it inspires you to think creatively, past the typical boundaries of your "Me-Too" competitors. Once you pick it up, you won't put it down.