The Graphic Idea Resource series presents good design in an affordable format. Each book in the series presents inspiring, contemporary, graphic design projects, and focuses on a single area of design technique. With examples of finished work ranging from brochures to packaging to self-promotion, this series is a valuable resource for designers working in any specialty.
Good graphic design can be a powerful force behind the sale of products, companies, or a service. Graphic Idea Resource: Promotion presents the finished designs and the creative process of the designers who are making sales for their clients and themselves. This book presents outstanding work by top market-savvy designers showing finished graphics which have increased sales for the client.
Corporate identity is the heart of a brand. The designs collected in these pages are vivd examples of how top designers approach the challenge of positioning companies, products, and services in competitive markets. Graphic Idea Resource: Identity is a solid introduction to the unique role graphic design plays in achieving business success.
