Buy Used
$5.25
Condition: Used: Very Good
Comment: It's a great copy. Like finding department store tags on a shirt in a thrift store; You win. We Pack Carefully and Ship Daily!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands Hardcover – October 27, 2007

16 customer reviews

See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover, October 27, 2007
$2.99 $0.01

Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Editorial Reviews

About the Author

Jeff Fisher has been designing logos, creating corporate identity systems and branding organizations, businesses and products for nearly 30 years. His work has been featured in HOW, Print, Graphic Design:usa and other international design publications. More than 75 books on the design of logos, the business of graphic design, and small-business marketing have presented his work as industry examples.
NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Hardcover: 224 pages
  • Publisher: HOW Books, an imprint of F+W Publications (October 27, 2007)
  • Language: English
  • ISBN-10: 1581809395
  • ISBN-13: 978-1581809398
  • Product Dimensions: 10.2 x 9.2 x 0.8 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #1,610,827 in Books (See Top 100 in Books)

More About the Author

Jeff Fisher, author of "Identity Crisis!: 50 redesigns that transformed stale identities into successful brands" (HOW Books, 2007), is the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives. A 30-year design veteran, he has been honored with over 600 regional, national and international design awards and is featured in over 160 books about logos, the design business, and small business marketing. His first book, "The Savvy Designer's Guide to Success" was released in 2004 and has been reissued as a PDF on CD from HOWBookstore.com. Other books are currently in the works.

Fisher has served on the HOW Design Conference Advisory Council, HOW Magazine Editorial Advisory Board, and UCDA Designer Magazine Editorial Advisory Board. The designer also writes for HOW Magazine, other industry publications, and many webzines and blogs. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups. Graphic Design USA magazine recently named Jeff Fisher one of the design industry "People to Watch" for 2009.

Toots Caboose, the author's alter ego, is a member of the Portland Rose Festival Character Clown Corps.

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful By Parka TOP 50 REVIEWER on November 12, 2008
Format: Hardcover
Length: 0:29 Mins
In this book are 50 case studies on redesigning the corporate identity.

Each makeover is compared with the old image. The text explains the story behind the need for design and the concept of the design. It goes through things like what the logos are suppose to mean to the public, what the design elements signify and things like that. Pictures included examples of how the new design is applied over the company's promotional material, e.g. brochures, namecards, letterheads, websites, products, etc.

At the end of each case study is a quick tip from the designer on the project.

This book is useful for graphic designers and brand marketers.

(More pictures are available on my blog. Just visit my Amazon profile for the link.)
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
11 of 11 people found the following review helpful By Chuck Green on November 18, 2007
Format: Hardcover
Rare because so many graphic design books rely so heavily on "creampuff" projects--stuff for multi-billion dollar corporations and skateboard park coffee houses. The former have design budgets equal to the GNP of mid-sized countries, the latter award extra points for the pseudo-extreme.

In reality, most graphic designers work with clients who simply want a smart solution at a reasonable price. (I found out early on that most of my clients were not as interested in my quest for self expression as they were their own quest for remaining solvent.) Identity Crisis is a book about real organizations and realistic solutions.

Author Jeff Fisher is a designer who has been in the trenches (if don't believe me, check out his portfolio at jfisherlogomotives.com). In Identity Crisis he presents case studies of organizations with established identities that need refreshing. He tells us the story of each, shows a logo before and after, provides examples of how the new identity is implemented on brochures, web sites, packaging, and so on, and reveals interesting insights and project details about and by both client and designer.

If you are a graphic designer who has real-world clients--I suggest you add this book to your toolbox. If you are a business owner or marketer who wants to see how others make over and leverage their identity--Jeff Fisher's Identity Crisis is a good place to start.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Chad Behnke on December 26, 2007
Format: Hardcover
This book is not only an impeccable resource for brand redesigns, but also a helpful tool for knowing exactly what to do when designing an identity for the first time. Shifting the focus from merely a showcase of the tangibles that were produced from the various campaigns, this title emphasizes the market research and overall branding strategy for the rebranding of the businesses. From considering public image and perception, to company structure, to company history, Identity Crisis! covers the full range of thought processes involved with identity design and rollout. A must-read for any identity designer, Identity Crisis! is a highly approachable title that appropriately covers the vastly important and, unfortunately, oft-ignored mental aspects and processes of logo and identity design.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Calvin Lee on October 30, 2007
Format: Hardcover
Identity Crisis is great resource for designers and businesses alike on Identity/Branding with many inspiring examples of work from small and large design firms. I would recommend it to my clients, in helping them to understand what goes into creating an identity and brand recognition.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By B. West on December 28, 2009
Format: Hardcover Verified Purchase
I think that the ideas in this book are fantastic, and able to really capture the imagination of an artist trying to reinvent a graphic identity. That said, I didn't agree with everything Jeff said, but even his bad ideas were fuel for an idea or too, so I'd say, Great book for a coffee table, or as a starting point for a graphic project, not the most intellectually satisfying material available. Still great examples:

Page 39: Fagerholm & Jefferson Law Corporation, a simple, mostly-for-print deisgn takes this company into this century in a way that allows it to keep its very formal market image, and stay viable in a free-form web-oriented one.

Pg. 79: Sheridan's, has a lot of great ideas, a lot that aren't so great; I'd like to try this to build an Information Technology Identity with a focus on customized services...

Pg. 123: Portland State University, This one really sticks in my mind. It encorporates a lot of elements, but has a relaly nice feel. I'd like to discover how to build more identities like this one.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Sherski on December 18, 2007
Format: Hardcover Verified Purchase
This is a great resource book for those designers who like to see how other designers think. (And how many renditions it takes to get to the end product.) Love the before and after examples. Sample work is shown large. Explanations are informative and interesting. Overall, a well-designed, designer resource.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Ellay Jay on May 12, 2011
Format: Hardcover Verified Purchase
The creative and inspiring redesigned identities are few and far between in this book. Some of the work is very average and some should be sent back for yet another redesign!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
I was drawn to this book simply by it's cover (I was a former comic book junkie) and my eternal love of branding. I have been extremely happy with this book. It is easy to digest as each project (or "Crisis) is handled on a few pages, each describing what the client was looking for, various inspiration points, and other points.

Some pieces are a bit more memorable then others, but that's the biz in general.
The works in this book provide some great examples of how a company can make a nice update to it's brand.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

What Other Items Do Customers Buy After Viewing This Item?