Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands (Hardcover)

~ (Author)

Editorial Reviews

Product Description

*Showcases recent identity work for as variety of industries

*Acts as a guide designers can use to show their clients the power of rethinking and redesigning their identities

Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success.

Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.

About the Author

Jeff Fisher has been designing logos, creating corporate identity systems and branding organizations, businesses and products for nearly 30 years. His work has been featured in HOW, Print, Graphic Design:usa and other international design publications. More than 75 books on the design of logos, the business of graphic design, and small-business marketing have presented his work as industry examples.

Product Details

• Hardcover: 224 pages
• Publisher: HOW Books, an imprint of F+W Publications (October 27, 2007)
• Language: English
• ISBN-10: 1581809395
• ISBN-13: 978-1581809398
• Product Dimensions: 10.1 x 9.1 x 0.9 inches
• Shipping Weight: 2.4 pounds (View shipping rates and policies)
• Average Customer Review: 3.6 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #494,823 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Identity Crisis is a rare book, November 18, 2007

By	Chuck Green "Host of ideabook.com" (Glen Allen, Virginia, USA) - See all my reviews

Rare because so many graphic design books rely so heavily on "creampuff" projects--stuff for multi-billion dollar corporations and skateboard park coffee houses. The former have design budgets equal to the GNP of mid-sized countries, the latter award extra points for the pseudo-extreme.

In reality, most graphic designers work with clients who simply want a smart solution at a reasonable price. (I found out early on that most of my clients were not as interested in my quest for self expression as they were their own quest for remaining solvent.) Identity Crisis is a book about real organizations and realistic solutions.

Author Jeff Fisher is a designer who has been in the trenches (if don't believe me, check out his portfolio at jfisherlogomotives.com). In Identity Crisis he presents case studies of organizations with established identities that need refreshing. He tells us the story of each, shows a logo before and after, provides examples of how the new identity is implemented on brochures, web sites, packaging, and so on, and reveals interesting insights and project details about and by both client and designer.

If you are a graphic designer who has real-world clients--I suggest you add this book to your toolbox. If you are a business owner or marketer who wants to see how others make over and leverage their identity--Jeff Fisher's Identity Crisis is a good place to start.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Depth in 50 case studies in corporate image makeover, November 12, 2008

By	Parka (Singapore) - See all my reviews (TOP 500 REVIEWER)

Length:: 0:29 Mins

In this book are 50 case studies on redesigning the corporate identity.

Each makeover is compared with the old image. The text explains the story behind the need for design and the concept of the design. It goes through things like what the logos are suppose to mean to the public, what the design elements signify and things like that. Pictures included examples of how the new design is applied over the company's promotional material, e.g. brochures, namecards, letterheads, websites, products, etc.

At the end of each case study is a quick tip from the designer on the project.

This book is useful for graphic designers and brand marketers.

There are more pictures of the book on my blog. Just visit my Amazon profile for the link.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Identity Design Must-Read, December 26, 2007

By	Chad Behnke (Menomonie, WI USA) - See all my reviews (REAL NAME)

This book is not only an impeccable resource for brand redesigns, but also a helpful tool for knowing exactly what to do when designing an identity for the first time. Shifting the focus from merely a showcase of the tangibles that were produced from the various campaigns, this title emphasizes the market research and overall branding strategy for the rebranding of the businesses. From considering public image and perception, to company structure, to company history, Identity Crisis! covers the full range of thought processes involved with identity design and rollout. A must-read for any identity designer, Identity Crisis! is a highly approachable title that appropriately covers the vastly important and, unfortunately, oft-ignored mental aspects and processes of logo and identity design.