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“Falk (Oregon State), a researcher in the field of museum functions, chooses an important time to present a model to enhance the effectiveness of all kinds of museums. The world economic scene is rather grim and traditional sources of support unreliable. He offers a work in progress, a theoretical model (the Museum Visitor Experience Model), to help visualize the relationships between museum and visitor, emphasizing the types of experience, not visitors. He believes these experiences should 'extend, confirm, and reinforce the visitor's existing beliefs,' rather than communicate new information. These arguments present a major challenge for museums in the 21st century. Recommended.”
--CHOICE
“Identity and the Museum Visitor Experience is a call to action; Falk’s new book is inspiring. After closing the back cover, as a visitor researcher, I wanted to immediately locate the instrument, get out on the museum floor, and try it out with visitors. … Real-life, real-time applicability is what I believe sets this model apart. It becomes a usable tool in the museum professional’s toolkit with a focus on fluid predictability, not segmentation.... In addition to presenting a typology of visitor needs, Identity is a mantra for visitor-centered understanding and practice in museums. In fact, his model can be seen as a vehicle by which to re-examine the public value of museums.”
-Kathleen Tinworth (Denver Museum of Nature & Science), Museum Anthropology
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful:
5.0 out of 5 stars
A New Way of Looking at Visitors that Attend Museums,
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This review is from: Identity and the Museum Visitor Experience (Paperback)
I was extremely impressed with Falk's book. In this book he talks about five museum visitor identities: Explorer, Facilitator, Experience Seeker, Professional/Hobbyist, and Recharger. Instead of thinking of general demographics of museum visitors, such as age, race, gender, etc., Falk recommends thinking of visitors in one of these five visitor identities. Doing so will help the museum better meet the needs of the community.
I currently work at a museum complex in Lehi, Utah called Thanksgiving Point, and I look forward to incorporating the ideas in Falk's book into our practices here. In doing so I hope to see not only an increase in revenue, but also an increase in the public's perceived value of our museum complex. I plan on conducting research to test many of the ideas presented in this book. This book has caused me to rethink how I look at visitors that attend museums. It has shown me how I can more fully focus on their needs, instead of just thinking of the objectives of the museum. It is an excellent read for anyone in the museum field or anyone interested in free-choice learning in general.
2 of 5 people found the following review helpful:
5.0 out of 5 stars
A New approach to operations of a public museum,
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This review is from: Identity and the Museum Visitor Experience (Paperback)
If you are involved with any public facility and what some fresh insight to the operations of a museum, this will help you and your Board re-evaluate what you do in a fresh new way--seeing it from the visitors point of view!
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