If Aristotle Ran General Motors [Hardcover]

Tom Morris (Author)

Book Description

Publication Date: January 15, 1997

What does classical philosophy have to offer modern business? Nothing less than the secrets to building great morale and productivity in any size organization.

This is the message that Tom Morris will deliver this year to thousands of executives of leading companies such as Merrill Lynch, Coca Cola, Bayer, and Northwestern Mutual Life.

In If Aristotle Ran General Motors, Morris, who taught philosophy at Notre Dame for fifteen years, shares the knowledge that he garnered from a lifetime of studying the writings and teachings of history's wisest thinkers and shows how to apply their ideas in today's business environment. Although he frequently draws on the wisdom of Aristotle, Morris also finds inspiration in the teachings of a wide array of thinkers from many different traditions and eras. Throughout these pages we're invited to pause and consider the words of Confucius, Seneca, Saint Augustine, Ralph Waldo Emerson, Abraham Lincoln, and many others.

By looking at the inside workings of various kinds of businesses-- from GE to Tom's of Maine-- Morris shows why any company that is serious about attaining true excellence must adhere to four timeless virtues first identified by Aristotle more than two thousand years ago: Truth, Beauty, Goodness, and Unity. Morris makes clear that the most successful companies encourage a corporate culture that ensures that all interactions among colleagues, employees, bosses, clients, customers, and suppliers are infused with dignity and humanity. Moreover, the book provides clearly stated strategies for how everyone who works can make these qualities the foundation for their everyday business (and personal) lives.

If Aristotle Ran General Motors presents the most compelling case of any book yet written for a new ethics in business and for a workplace where openness and integrity are the rule rather than the exception. It offers an optimistic vision for the future and a plan for reinvigorating the soul back into our professional lives.

Editorial Reviews

Amazon.com Review

Philosophy purists take note: yes, this is a business self-help book. But Tom Morris has plenty of philosophical street credibility: after getting his Ph.D. from Yale, he taught for 15 years at the University of Notre Dame (where stunts like bringing the ND marching band to class for an impromptu "pep rally" before a big test made him one of the most popular professors on campus). And Morris isn't dumbing down his message for the corporate culture. Rather, he's genuinely interested in fostering a workplace environment where one can seriously think about truth, beauty, goodness, and unity. "If we let the great philosophers guide our thinking," he says, "and if we then begin to become philosophers ourselves, we put ourselves in the very best position to move towards genuine excellence, true prosperity, and deeply satisfying success in our businesses, our families, and our lives. Why should we settle for anything less?" Why indeed? --This text refers to the Paperback edition.

From Booklist

Morris' book is not really about either Aristotle or General Motors, but his title effectively takes advantage of the symbolism each suggests. The author argues that the teachings of the ancients can and should be applied to today's corporation. Morris taught philosophy at Notre Dame for 15 years before founding the Morris Institute for Human Values in North Carolina and now conducts seminars for business executives. His message is that the four virtues--truth, beauty, goodness, and unity--form the foundation of human excellence. Putting them into practice leads not only to self-fulfillment but also to an open, nurturing, and ethical workplace that is more productive. Morris' book is a noteworthy addition to the growing number of titles encouraging business to be more humanistic. Big publicity push, including an ample first printing David Rouse

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Product Details

• Hardcover: 216 pages
• Publisher: Henry Holt and Co.; 1st edition (January 15, 1997)
• Language: English
• ISBN-10: 0805052526
• ISBN-13: 978-0805052527
• Product Dimensions: 9.4 x 6.2 x 1.1 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (18 customer reviews)
• Amazon Best Sellers Rank: #426,465 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

18 of 20 people found the following review helpful:

5.0 out of 5 stars Remarkable application of ancient wisdom to business world, September 10, 1999

By A Customer

This review is from: If Aristotle Ran General Motors (Paperback)

This book is a delightfully readable and energetic presentation of the classic virtues and their relevance for business and institutional life. Morris does not parade his mastery of the technicalities of academic philosophy (amply demonstrated in his other writings) but does a masterful job of conveying the heart and soul of what motivated the great philosophers. This book is a great step in retrieving philosophy from its cultural obscurity and bringing it back into its natural habitat, namely, everyday life, where all of us seek meaning and purpose in our various pursuits. Morris shows how businesses and institutions can recover the great human values of truth, beauty, goodness and unity by citing not only the famous thinkers of history, but also numerous contemporary business executives who have applied these principles with positive results. This book is a great read for anyone interested in the renewal of morale and meaning in corporate life.

18 of 23 people found the following review helpful:

5.0 out of 5 stars Brilliant, September 15, 2002

By 

Dr. Lee D. Carlson (Baltimore, Maryland USA) - See all my reviews
(VINE VOICE)    (HALL OF FAME REVIEWER)    (REAL NAME)   

This review is from: If Aristotle Ran General Motors (Paperback)

When you ask business people what they think about ethics and morality, they usually answer that these are important things in today's business environment. When you ask them what they REALLY think about ethics and morality, most of them don't want to answer you in any detail. A few will reply that morality is "idealistic" and that one must be "pragmatic" in everyday business practice. The belief that "morality is a topic to be debated after the bills are paid" seems to be the dominant belief in business (and other) circles.

This book, brilliant in every way, attempts, and succeeds, in arguing that wisdom and its concrete manifestation in ethics, should be the cornerstone of business life. The author is a philosopher, and not a business owner, but with his insight into the dynamics of the marketplace and its optimization, his ideas are clearly thinking "out of the box". One can only hope that business leaders (and others) will discover the ideas in this book or some other like it. With today's headlines in corporate fraud and other scandals (some justified and some not), business people need to start believing in the efficacy of ethics in optimizing their business ventures.

The preface to the book concerns "reinventing corporate spirit", the author drawing on the thoughts of the ancient Greek philosopher Aristotle to set up the foundation for his arguments in the book. He recognizes correctly that it is ideas that fundamentally move the world.

Throughout the book are many interesting insights into the psychology of business practices. When speaking of happiness for example, in relation to Aristotle's notion of eudaemonia, one of these is the recognition that money is frequently not the end goal for business people, the real goal being to achieve admiration in the eyes of others. The resulting ostentatious lifestyle is primarily done to impress, this being a transient and ultimately unsatisfying motivation in the eyes of the author.

The book is divided up into four parts: Truth, Beauty, Goodness, and Unity. Each of these stand for respectively, the intellectual, aesthetic, moral, and spirtual necessities for achieving true happiness.
In "Truth" the discussion is interesting in that it emphasizes the importance of telling the truth not just from the standpoint of what it will do in relation to others, but what it will do for the individual involved. Telling a lie damages one's self confidence. Individuals who practice the telling of falsehoods are intimidated by truth and do not have any confidence in the efficacy of their own minds. In addition, the author discusses the importance of "open-book management": that the sharing of knowledge results in greater productivity among the employees. This is to be contrasted with the nervous attitude among some managers who feel threatened by information, again lacking self-confidence and are in a perpetual state of worry that the dissemination of knowledge among employees or co-workers will result in their comptetitive demise. These views on truth are most refreshing. "Lying is the most dangerously corrosive and subtly destabilizing activities to be found in human life" he says. He's right.

Quoting the Hindu proverb "The true nobility is in being superior to your precious self", the author encourages the view of competition as being one in which individuals surpass their former abilities, instead of worrying about their status in relation to others. He's right.

Even more important is that the author addresses the influence of philosophy in the development of ethical attitudes in business. Ethical relativism and nihilism have wreaked havoc in society as a whole, not just in business, and the author emphasizes the need for coming to grips with these beliefs, and replacing them with sound philosophical systems that are both rational and meshed with common sense. "Ideas rock the world" he states. He's right.

Most refreshingly, the author does not shy away from addressing the issue of self-interest. Confronting the "What's in it for me?" question that is asked by some, he clearly believes that self-interest is not something to be swept under the rug in discussions on ethics and morality in business. "The view that ethics requires total personal disinterestedness is a dangerous distortion of the truly moral point of view", he states. He's right.

Peer pressure and "going with the flow" are always issues that everyone has to deal with in the business environment. Not being labeled as a "team player" can be detrimental to one's growth in a particular organization. The author asks the reader to count the costs of conformity and not to "associate with evil men, lest you increase their number", quoting George Herbert. He's right.

But ethics is not merely a collection of arbitrary rules to follow, the author argues. The right course of action is built into the nature of reality and meshes with human nature and human needs. Since this is the case, the practice of true ethical norms is not only productive, but pleasureful to the individual, and instead of causing boredom as some might believe, alleviates it, argues the author. He's right.

Some might label, and the author does unashamedly, the framework outlined in the book as "spiritual". Goal-oriented, truth-valuing, truth-loving conduct results in a productive, life-loving spiritual individual, in complete antithesis to that of a sterile, non-creative, cynical one who views life as a burden with crosses to bear.

Some of course might view this book, and one on ethics in general, as being "idealistic" or "naive". Such individuals may not wish to even pick it up, let alone read it. But individuals who practice these ideas, or ones very similar, haved moved the world, and will continue to do so.

12 of 15 people found the following review helpful:

5.0 out of 5 stars I find myself enjoying this over and over, May 7, 2001

By A Customer

This review is from: If Aristotle Ran General Motors (Paperback)

I purchased the audio version of this book to listen to during my commute, and a year after the original purchase I realized that I've played this tape more than any other.

Why?

Aristotle's ideas can be like knives cutting through cluttered thinking, but his presentation can be a bit long and dry. Morris does a nice job of presenting Aristotle's virtues of Truth, Goodness, Unity, and Beauty as they can be applied to business while putting a fun and popular face on them.

You can find good arguments in many books for being honest in business as well as doing good and creating a sense of unity. Beauty was a surprise, but Morris argues well for it. I felt that the combination of ancient wisdom with modern examples made Morris' message meaningful and more inspirational than many other business books.

I've gotten a lot of mileage out of these ideas, and wouldn't hesitate to recommend them to anyone looking to find Aristotle's virtues in the workplace.