While much has been written about how to attract, retain, and engage the up-and-coming Gen X and Gen Y crowd, Igniting Gen B and Gen V follows the lessons of success from leading Employers of Choice—Google to Wal-Mart—that show how to release full engagement, capture knowledge, train skills, and create a new culture that leverages the talents and experiences of Boomer and Veteran employees. Incorporating dozens of corporate examples, checklists, tools, and the very latest research, this five-step program to engagement shows how to: assess the demographics, redefine retirement and the job, provide flexilibity, mandate performance, and make engagement part of the culture.
Book Description
Editorial Reviews
Review
A fresh perspective. A well-organized and easy read. Chapters contain a balanced mix of research, theory, and practical applications. Reading the book will prompt individuals to consider how they have contributed to the disengagement of longtime employees and what can be done to reverse this trend. -- Business Book Review, April 2008
Ahlrichs offers checklists, tips, techniques and tools as part of her five-step program for leaning on the creativity and innovation of long-term employees. -- Newark Star Ledger, June 22, 2008
Finding ways to keep these generations in the office a few years longer could make the retirement cake a thing of the past. -- Soundview Executive Book Summaries, January 2008
Ahlrichs offers checklists, tips, techniques and tools as part of her five-step program for leaning on the creativity and innovation of long-term employees. -- Newark Star Ledger, June 22, 2008
Finding ways to keep these generations in the office a few years longer could make the retirement cake a thing of the past. -- Soundview Executive Book Summaries, January 2008
From the Publisher
Law firms will lose 50 percent of their current partners over the next 5 to 7 years. Forty percent of the Centers for Disease Control's workforce is eligible for retirement in 2008. Baby boomers are poised to retire in droves with not nearly enough "up-and-comers" to take their place.
Set against this bleak prognosis if a diminishing workforce and a burgeoning deficit of experienced and engaged workers--IGNITING GEN B AND GEN V demonstrates the new business reality: staying ahead of the curve is no longer just about recruiting new talent. Noted talent mangement expert Nancy Ahlrichs delivers both cutting-edge research and pioneering lessons on how the most competitive companies in America are tapping into the innovation and creativity of their long-time employees, developing an organization-wide competency in employee engagement, and changing the direction of their bottom line.
From Ford to Wal-Mart to Google, dozens of "employers of choice" examples illustrate what it takes to release full engagement, capture knowledge, train skills, and reengage all employees--especially long-time boomers and veterans coasting to retirement. Incorporating a set of checklists, tips, techniques, and tools, Ahlrichs's five-step program offers how-tos for assessing demographics, redefining retirement and the job, providing flexibility, mandating performance, and making engagement part of the culture.
Copublished with the Society for Human Resource Management (SHRM)
"Nancy Ahlrichs is right-on! Her questions at the end of each chapter are invaluable and challenging discussion subjects to reinforce the learning. A must read for every manager!" Sidney Tuchman, President, Tuchman Training Systems
"IGNITING GEN B AND GEN V is a rich, practical resource for tapping the huge reservoir of unused talent you already have in your organization. It's a road map to the level of innovation and creativity that companies need to survive in today's business world." Doug Hickok, President, Hickok Group, LLC
"A plan to slow or reduce the attrition of Baby Boomers and Veterans is flawed if it does not include a strategy for fully engaging that retained talent so as to capture the full value of their knowledge while contemporaneously transferring it through training to less experienced personnel. This book explains employee engagement and discusses strategies for raising engagement levels within your entire workforce." Martin Klaper, Senior Partner, Career Development Officer, Ice Miller
"IGNITING GEN B AND GEN V is insightful and provides great strategies for energizing all staff at any point in their career and for becoming an employer of choice in our increasingly competitive talent marketplace." Alex D. Oak, PE, Chairman and CEO, Cripe Architects & Engineers
"Ahlrichs's question-answer style immediately motivates you to question how you can apply the 'five truths that ignite' in your own work situation. Chapter 4 alone makes the book worth buying! Her myth-busters are applicable cross-culturally and globally." Marvina Andrus Shilling, President, Intercultural Management Training & Consulting
"Take an inventory of your longtime employees and look at them as if they just started with the company. What career path would you map out for them knowing their strengths and weaknesses? You don't know that with a new employee." Tony Davidson, President/CEO, Kichler Lighting
"This book will allow you to re-message yourself in ways your employees will applaud and marvel at. The boss really can learn, did hear us and change, and, most important, respects us. That's the gold mine you can tap in this fine read. Invest in your learning!" W. Lynn Tanner, PhD, President, TEC Canada
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4.0 out of 5 stars
Don't turn your back on your most experienced employees,
This review is from: Igniting Gen B and Gen V: The New Rules of Engagement for Boomers, Veterans, and Other Long-Termers on the Job (Hardcover)
So you can't wait to get new blood into your company's key positions? The stodgy old Veterans and Baby Boomers are heading off into the sunset, and the Generation X and Generation Y whippersnappers are anxious to take their places. If you're expecting a seamless transition, think again. As a matter of fact, the Boomers you are rushing out the door may be taking your company's best attributes with them. Author Nancy S. Ahlrichs contends that many companies vastly underrate the value of seasoned, long-time employees. She says they can be priceless resources of productivity and creativity, and wonderful mentors for less experienced workers still learning the ropes. All you have to do is treat them as if they matter. The rewards of engaging your long-termers include strong performances, novel ideas and leadership. getAbstract roundly applauds Ahlrichs for thinking like a wise, old owl.
5.0 out of 5 stars
Invaluable pick any serious business library must have.,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Igniting Gen B and Gen V: The New Rules of Engagement for Boomers, Veterans, and Other Long-Termers on the Job (Hardcover)
Longtime employees heading for retirement are cutting back hours, declining promotions and moving out of the demands of business, yet research indicates companies are healthiest when they have both young and older employees fully engaged. Igniting Gen B and Gen V: The New Rules of Engagement for Boomers, Veterans, and Other Long-Termers On the Job discusses barriers to full engagement and how long-term employees can achieve the most by blending their newfound goals and changed energy level with business requirements. Chapters are based on research and real-world scenarios alike making this in invaluable pick any serious business library must have.
Diane C. Donovan California Bookwatch
0 of 1 people found the following review helpful:
5.0 out of 5 stars
IGNITING PROACTIVE ENGAGEMENT AND PERFORMANCE AT THE GRASS ROOTS,
By Yvette Borcia and Gerry Stern "Stern's Manage... (Culver City, CA) - See all my reviews
This review is from: Igniting Gen B and Gen V: The New Rules of Engagement for Boomers, Veterans, and Other Long-Termers on the Job (Hardcover)
This book presents an approach to building a strong organization that draws upon the potential of the Grass Roots people. It involves the transformation of an organization from reactive to proactive using Grass Roots teams. This entails a revolution requiring new skills and perspective about the human organization. The content of the book consists of pragmatic guidance and ideas for tapping into the knowledge and strengthening the abilities of "Grass Roots workers." It employees brief case illustrations to make its major points and offers succinct tips. It makes extensive use of Mind Mapping, a tool for detailing new ideas and projects, presented with numerous illustrations. Overall, the authors have created a solid contribution to enlightened leadership and organizational transformation, drawing upon what we know about human behavior and motivation. Highly recommended.
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