Start reading Igniting Inspiration: A Persuasion Manual For Visionaries on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.
Sorry, this item is not available in
Image not available for
Image not available

To view this video download Flash Player


Igniting Inspiration: A Persuasion Manual For Visionaries [Kindle Edition]

John Marshall Roberts
5.0 out of 5 stars  See all reviews (49 customer reviews)

Print List Price: $17.95
Kindle Price: $10.00
You Save: $7.95 (44%)


Amazon Price New from Used from
Kindle Edition $10.00  
Paperback $16.08  
Kindle Delivers
Kindle Delivers
Subscribe to the Kindle Delivers monthly e-mail to find out about each month's Kindle book deals, new releases, editors' picks and more. Learn more (U.S. customers only)

Book Description

In this provocative book, communication expert John Marshall Roberts exposes the hidden dynamics of inspiration. In so doing, he unveils a bold new paradigm for creating inspirational media and messaging called Worldview Thinking(tm). A seamless blend of systems theory, developmental psychology, and common sense, this new framework allows socially conscious people-marketers, business leaders, and activists-to design messages that systematically overcome cynicism and inspire others to act. This book is a thoughtful call to arms for a new generation of forward-thinking leaders who are determined to achieve personal success and fulfillment while also making the world a better place. For more info, please visit

Customers Who Bought This Item Also Bought

Editorial Reviews

About the Author

John Marshall Roberts is a behavioral scientist and leading expert on the psychology of strategic communications. He is an outspoken advocate for business innovation, and founder of Worldview Thinking, a strategic consultancy with a single focus: to help forward-thinking organizations drive positive change using the science of worldviews.

Product Details

  • File Size: 2374 KB
  • Print Length: 230 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Booksurge Publishing (September 22, 2008)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B001PIIL1G
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #564,897 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

Most Helpful Customer Reviews
10 of 11 people found the following review helpful
5.0 out of 5 stars An Inspiring Roadmap for our Times November 4, 2008
John Roberts' book "Igniting Inspiration" really is "A Persuasion Manual for Visionaries." It's a humorous, practical look at the art of inspired communication. But it's more than that. It's a psychological roadmap to the mind-blowing times we live in.

Drawing on mythic archetypes, Spiral Dynamics, and the developmental psychology of Claire Graves, John Roberts describes 8 ways of being human. As a former Jazz drummer, he calls these "musical notes on the scale of human experience." Wonder what people see in Sarah Palin? Wish you could captivate an audience like Barack Obama?

Robert's description of the emergence of human consciousness gives you an amazingly simple, yet very practical way of understanding of how people think, which values they cherish, and the metaphors they live by. These thinking systems advance through tribalism and heroism to absolutism, individualism, humanism, and systems thinking.

Each one is identified with a color, so that Absolutist Blue is blue-collar, Ronald Reagan, and the religious right; while Individualist Orange is Donald Trump, survival of the fittest, and agnostic. Most inspiring though, is his description of how the global challenges we face, and the global tools and technologies we are using to solve them are spurring humanity to a new level of consciousness.

"Mass emergence of the systemic/yellow thinking system is the ongoing breakthrough of our times," says Roberts. Think the sustainability movement, cultural creatives, yoga, organic everything, Google, Richard Branson, and yes, Barack Obama.

And what's the point?
Read more ›
Comment | 
Was this review helpful to you?
6 of 6 people found the following review helpful
This book is a must read for anyone interested in decoding the gap between human attitudes and behavior.

Neuroscience confirms that 90% of human decision-making is unconscious. As a former Fortune 50 Global Marketing VP who now consults with Fortune 500 companies, I can safely say that every Marketing Leader today knows that traditional marketing research methodology ($12B global industry) has not been able to effectively decode human behavior and more specifically consumer buying behavior.

The billion dollar question is what drives our human decision-making? The answer can be found in this book.

The science behind Clare W. Graves elegant framework (integrating the thinking of Skinner, Freud, Jung, and Maslow to name a few) is the missing link to decode how our "world-view thinking system" informs all of our perceiving, knowing, thinking, doing, and decision-making.

Our "world-view" is like an operating system in a computer and it dictates every decision we make. Our "world-view" system is the most powerful lens to segment human and cultural understanding. To truly decode human behavior we first need to understand which world-view thinking system they are operating out of. This book not only segments the 8 "world-view" systems operating in the world today, but also drills down on how to design your Brand Communication to authentically inspire the four predominant "world-view" systems in the US.

John Marshall Roberts has done a brilliant job of integrating systems thinking and human science to design an effective guide book on how to drive business growth by integrating human and cultural insight into your Brand DNA model and your Communication Strategy.

This book will not only help to transform business but is also an effective guide for anyone seeking to inspire sustainable systemic growth on a local or planetary level.
Comment | 
Was this review helpful to you?
5 of 5 people found the following review helpful
5.0 out of 5 stars Spirit in Action June 21, 2009
Format:Paperback|Verified Purchase
It was one of those "no accident" moments as I surfed Amazon looking for one thing and finding "Igniting Inspiration". And even before I read all of the intro and reviews, I knew I had to get this book!

After being a student of Andrew Cohen's for the last several years and looking for a way to connect the dots of those teachings and other teachers of highly evolved philosophies such as Ken Wilber's Integral teachings and Dr. Don Beck's Spiral Dynamics, John Marshall Roberts helps to bridge a gap for all of us right-brained visionaries and spiritual sponges, from a place of authenticity and beautiful simplicity. This doesn't mean that the intellect is not stimulated, quite the contrary, it also means that there is a "thoughtful thinking" that the reader is invited to participate in, and explore the implications of being tagged as a fellow creative, inspirational human to help evolve our humanity and start asking and answering pertinent questions.

I deeply appreciate the author's own inquiries throughout the book, and the entertaining, thought-provoking captions in each chapter. His choice of words, quotes, humor and authentic inspiration, arouse a creative consideration into our human condition, and dares us all to be the courageous ones to live a life that goes beyond our fearful, victimized, separate and cynical ways of thinking . . . creating new pathways of insight and conscious living . . . where we give ourselves over to a greater purpose, inspiring others to do the same.
I definitely want to meet you there!
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Organized, easy to follow and practical
Excellent discussion of spiral dynamics. Easy concepts to grasp, and practical information for applying what you learn in the book to your community projects, work, and marketing.
Published 18 months ago by Rebecca Rachmany
4.0 out of 5 stars Insightful, practical and funny!
Do you want to understand why various groups of people think and view the world so differently?
Are you tired of the same old 'game' of coming up with new marketing messages... Read more
Published on August 29, 2011 by Gypsygal
5.0 out of 5 stars Effective, Useful, Timely
If you are ready to hear the message, this book is part of a growing field of nuanced and sophisticated approaches to perplexing questions of motivation, inspiration and how we can... Read more
Published on June 4, 2011 by Renee Lertzman
4.0 out of 5 stars Putting the ball into play - a perfect start for great communicators
Yes, everyone working with professional communication - especially strategically - are aware that communication either resonate, or it don't. Read more
Published on April 7, 2011 by mattiasostmar
5.0 out of 5 stars I would call it a manual for change makers
If you are called to make positive change in the evolution of our species, this book is a must read. I refer to it often, more than any other book on my sagging shelves. Read more
Published on April 7, 2011 by Thomas Rausch
5.0 out of 5 stars Inspiring Inspiration
Igniting Inspiration has been quite instrumental in understanding my interactions in inspiring change with other individuals. Read more
Published on February 15, 2011 by Jonathan
5.0 out of 5 stars Thoughtful, Insightful, Actionable
I've been following John's writing online for nearly a year now, but I only recently ordered this book. Once I started reading, I couldn't put it down. Read more
Published on January 23, 2011 by Brandon Sutton
5.0 out of 5 stars Get a perspective
If you are a 'true believer' of some absolutistic religion or ideology, you are very likely to be offended by this book. Read more
Published on December 16, 2010 by Joseph C. Roberts
5.0 out of 5 stars Step-by-Step to Inspiration (or: A Life-Changing Book!)
John Marshall Roberts really has put together a powerful "Persuasion Manual for Visionaries".

The title alone leaves room for imagination what went through the author's... Read more
Published on April 15, 2010 by Sven Schöne
5.0 out of 5 stars Spiral Dynamics applied well . . .
Roberts has assembled a great system for understanding and surpassing the filters customers erect. Using a proven psychological system, leavened with a deep appreciation of the... Read more
Published on February 6, 2010 by Robert Schwaller
Search Customer Reviews
Search these reviews only

More About the Author

Discover books, learn about writers, read author blogs, and more.

What Other Items Do Customers Buy After Viewing This Item?


There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
First post:
Prompts for sign-in

Look for Similar Items by Category