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John Marshall Roberts is a behavioral scientist and leading expert on the psychology of strategic communications. He is an outspoken advocate for business innovation, and founder of Worldview Thinking, a strategic consultancy with a single focus: to help forward-thinking organizations drive positive change using the science of worldviews.
John Roberts' book "Igniting Inspiration" really is "A Persuasion Manual for Visionaries." It's a humorous, practical look at the art of inspired communication. But it's more than that. It's a psychological roadmap to the mind-blowing times we live in.
Drawing on mythic archetypes, Spiral Dynamics, and the developmental psychology of Claire Graves, John Roberts describes 8 ways of being human. As a former Jazz drummer, he calls these "musical notes on the scale of human experience." Wonder what people see in Sarah Palin? Wish you could captivate an audience like Barack Obama?
Robert's description of the emergence of human consciousness gives you an amazingly simple, yet very practical way of understanding of how people think, which values they cherish, and the metaphors they live by. These thinking systems advance through tribalism and heroism to absolutism, individualism, humanism, and systems thinking.
Each one is identified with a color, so that Absolutist Blue is blue-collar, Ronald Reagan, and the religious right; while Individualist Orange is Donald Trump, survival of the fittest, and agnostic. Most inspiring though, is his description of how the global challenges we face, and the global tools and technologies we are using to solve them are spurring humanity to a new level of consciousness.
"Mass emergence of the systemic/yellow thinking system is the ongoing breakthrough of our times," says Roberts. Think the sustainability movement, cultural creatives, yoga, organic everything, Google, Richard Branson, and yes, Barack Obama.
This book is a must read for anyone interested in decoding the gap between human attitudes and behavior.
Neuroscience confirms that 90% of human decision-making is unconscious. As a former Fortune 50 Global Marketing VP who now consults with Fortune 500 companies, I can safely say that every Marketing Leader today knows that traditional marketing research methodology ($12B global industry) has not been able to effectively decode human behavior and more specifically consumer buying behavior.
The billion dollar question is what drives our human decision-making? The answer can be found in this book.
The science behind Clare W. Graves elegant framework (integrating the thinking of Skinner, Freud, Jung, and Maslow to name a few) is the missing link to decode how our "world-view thinking system" informs all of our perceiving, knowing, thinking, doing, and decision-making.
Our "world-view" is like an operating system in a computer and it dictates every decision we make. Our "world-view" system is the most powerful lens to segment human and cultural understanding. To truly decode human behavior we first need to understand which world-view thinking system they are operating out of. This book not only segments the 8 "world-view" systems operating in the world today, but also drills down on how to design your Brand Communication to authentically inspire the four predominant "world-view" systems in the US.
John Marshall Roberts has done a brilliant job of integrating systems thinking and human science to design an effective guide book on how to drive business growth by integrating human and cultural insight into your Brand DNA model and your Communication Strategy.
This book will not only help to transform business but is also an effective guide for anyone seeking to inspire sustainable systemic growth on a local or planetary level.
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It was one of those "no accident" moments as I surfed Amazon looking for one thing and finding "Igniting Inspiration". And even before I read all of the intro and reviews, I knew I had to get this book!
After being a student of Andrew Cohen's for the last several years and looking for a way to connect the dots of those teachings and other teachers of highly evolved philosophies such as Ken Wilber's Integral teachings and Dr. Don Beck's Spiral Dynamics, John Marshall Roberts helps to bridge a gap for all of us right-brained visionaries and spiritual sponges, from a place of authenticity and beautiful simplicity. This doesn't mean that the intellect is not stimulated, quite the contrary, it also means that there is a "thoughtful thinking" that the reader is invited to participate in, and explore the implications of being tagged as a fellow creative, inspirational human to help evolve our humanity and start asking and answering pertinent questions.
I deeply appreciate the author's own inquiries throughout the book, and the entertaining, thought-provoking captions in each chapter. His choice of words, quotes, humor and authentic inspiration, arouse a creative consideration into our human condition, and dares us all to be the courageous ones to live a life that goes beyond our fearful, victimized, separate and cynical ways of thinking . . . creating new pathways of insight and conscious living . . . where we give ourselves over to a greater purpose, inspiring others to do the same. I definitely want to meet you there! Bravo!
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