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Ignore Everybody: and 39 Other Keys to Creativity [Kindle Edition]

Hugh MacLeod
4.0 out of 5 stars  See all reviews (157 customer reviews)

Print List Price: $23.95
Kindle Price: $14.74
You Save: $9.21 (38%)
Sold by: Penguin Group (USA) LLC

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Book Description

When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:

* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.


Editorial Reviews

Amazon.com Review

Book Description
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog – gapingvoid.com – and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:

* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don’t try to stand out from the crowd; avoid crowds altogether. There’s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesn’t have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod’s 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

Amazon Exclusive: Author Hugh MacLeod on Having a Life


Review

"William Dufris reads with humor and liveliness as he shares the author's argument for creativity in a complicated world and steps for personal creativity." ---AudioFile

Product Details

  • File Size: 2427 KB
  • Print Length: 176 pages
  • Publisher: Portfolio (June 11, 2009)
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B0026NBZFI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #52,392 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
170 of 181 people found the following review helpful
Format:Hardcover|Verified Purchase
This book contains some valuable universal truths presented in an interesting way. I would classify it at as a "Leadership Lite" book worthy of downloading to your Kindle or stashed in your briefcase to be read on an airplane.

I love "fun to read" leadership books versus the "utilitarian", "old fogy" "Harvard Business Review" style and this book is fun to read. I still read the utilitarian books...I just suffer through them. What makes this book good is the stories to illustrate points are the author's own.

Here are my top eight takeaways from Ignore Everybody.

1. The more original your idea is, the less good advice people will be able to give you.

2. Good ideas alter the power balance in relationships that is why good ideas are always initially resisted.

3. Your idea doesn't have to be big. It just has to be alone. The more the idea is yours alone, the more freedom you have to do something really amazing.

4. The price of being a sheep is boredom. The price of being a wolf is loneliness. Choose one or the other with great care.

5. Being good at anything is like figure skating - the definition of being good at it is being able to make it look easy. But it never is easy. Ever. That is what the stupidly wrong people conveniently forget.

6. Your job is probably worth 50 percent of what it was in real terms ten years ago. And who knows? It may very well not exist in five to ten years...Stop worrying about technology. Start worrying about people who trust you.

7. Part of being a master is learning to sing in nobody else's voice but your own...Put your whole self into it, and you will find your true voice. Hold back and you won't. Its that simple.

8.
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125 of 136 people found the following review helpful
5.0 out of 5 stars A Book You Shouldn't Ignore June 11, 2009
Format:Hardcover|Verified Purchase
Ignore Everybody is two things in one. First, it's a series of tips designed to turn creatives into artists. Second, it's a collection of Hugh's best cartoons. While some of the cartoons do support the text, I'm going to review the cartoons and the text separately because they really do stand on their own.

===THE BOOK===

What separates a writer from an author? A rower from an oarsman? A comedian from a humorist?

Greatness in any field comes from taking a novel idea and pushing it to its logical conclusion, redefining the medium in the process.

Hugh doesn't teach you how to come up with your big idea, nor is the book a collection of theories on what makes something innovative. Rather, Hugh's rules teach a mindset conducive to pushing great ideas to their logical conclusions.

This book won't teach you how to paint, but if you're lucky you'll come away with the mental frame you need to avoid having the outside world crush your creativity. And if you really take its lessons to heart then hopefully, in the words of Steve Jobs, you'll ship.

Over the years I've sent the blog post that inspired this book to countless friends, and now that I've read the book itself I can't recommend it enough. I'd consider it a must-read for any creative who aspires to be an artist, not just some guy who lives in a loft and calls himself a writer.

But even if you don't aspire to become an artist, the book still has much to offer. In Hugh's own words, "This book is about becoming more 'creative' in one's work, whoever you may be. Or just useful advice for any one who aspires to undertake some creative or artistic journey.
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81 of 93 people found the following review helpful
Format:Kindle Edition|Verified Purchase
This book compelled me to find out it was possible to return a Kindle book. It's a short read, but I still couldn't even get through half of it...

The writing is poor. What is supposed to be straight to the point and efficient only manages to be shallow and unsophisticated. For your $18 (most expensive Kindle book I've seen by the way), you get recycled points from other better books on the subject. For some of the paragraphs, you can actually tell which book the original idea came from. It's not in itself a problem. Seth Godin's "Linchpin" for instance relies heavily on outside material... BUT that material is clearly referenced and expended upon to serve the authors' purpose. On the other hand, in "Ignore Everybody" the original ideas are stripped out of any of the depth and subtleties that made them so valuable, sometimes to the point of contraction. There's so little value left amidst the same 3 or 4 cheap sensationalistic rhetorical devices unadroitly hammered throughout that you can't even accuse the author of plagiarism. I guess that's a good thing...

And even if the ideas were original and the writing excellent, I would still not like this book. The author has a very high opinion of himself and does not mind letting you know repeatedly... When I read "Van Gogh rarely painted with more than six colors on his palette. I draw on the back of small business cards." I had to stop a minute and wonder if the author really just compared himself and his scribbles to Van Gogh and his paintings... Wow... OK, fine, maybe it was an unfortunate wording... Keep on reading... until... "Henry Miller was a widely uneven writer. Bob Dylan can't sing or play guitar." That's when I stopped reading and returned the book.
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Most Recent Customer Reviews
5.0 out of 5 stars fun! His business card art is hilarious
Concise, to the point ... how he started doodling on business cards and how they became a big deal and how a lot of people laughed at him and how he ignored everybody and what... Read more
Published 27 days ago by Leonard Gillett III
5.0 out of 5 stars Great Graduation Gift!
I got two copies of this book - one for me and one for my godson who was graduating from high school. I think it's the perfect gift for a young person just launching his life. Read more
Published 1 month ago by The Sensible Shopper
5.0 out of 5 stars Five Stars
Great!
Published 1 month ago by Fernando Suarez Obando
5.0 out of 5 stars Best how to art book ever
This book makes so much common sense for the "stuck" . Best how to art book ever!! I have reread it several times and actively apply what Hugh MacLeod suggests. Read more
Published 1 month ago by marilyn
5.0 out of 5 stars Ignore Everybody but don't ignore MacLeod
There are books I read that I think, "That's a great book" and after a few months I can't remember what I read. This book isn't like that. Read more
Published 2 months ago by J. Kucera
5.0 out of 5 stars The simplicity of this book is deceptive - brilliant and...
Yep... there are few naughty moments here but the essence of the book is a great deconstruction and analysis of the creative process.
Published 2 months ago by Nick Barre
5.0 out of 5 stars Love it!
As a creative person, I never understood while people couldn't be excited for me when I shared new ideas. Read more
Published 2 months ago by Roxanne
1.0 out of 5 stars Juvenile, failed humor about wanting sex outweigh what little value...
The bold approach to ignoring the unnecessary inspired the purchase, but what little inspiration this book offers rapidly plummeted into disgust with every crude reference to sex,... Read more
Published 4 months ago by BlkWhiteFilmPix
1.0 out of 5 stars Juvenile, failed humor about wanting sex outweigh what little value...
The bold approach to ignoring the unnecessary inspired the purchase, but what little inspiration this book offers rapidly plummeted into disgust with every crude reference to sex,... Read more
Published 4 months ago by BlkWhiteFilmPix
5.0 out of 5 stars keep it as a guidebook
Great. Inspirational. Hard hitting. If youre not more driven, focused and free as an artist after reading this book...read it again.
Published 4 months ago by Sarnaa Archie
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More About the Author

Hugh MacLeod worked as an advertising copywriter for more than a decade, while developing his skills as a cartoonist and pundit. His blog is Gaping Void, and more than a million people have downloaded the original post that inspired this book, "How to be Creative." He also lectures and consults on Web 2.0 and its impact on business.

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