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Illuminate: Harnessing the Positive Power of Negative Thinking Hardcover – August 24, 2009

29 customer reviews

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Editorial Reviews

From the Inside Flap

These days, all you hear about is the power of positive thinking. The buzzword of the day is PMA, or "Positive Mental Attitude." But the problem with focusing on the positive is that it often leads us to ignore the negative—and that just makes tough problems more difficult to solve. Real success in business or in life requires us to acknowledge the negative if we want to turn it into a positive.

Illuminate shines a light on the negative results of all this positive thinking. It's a story about solving problems by choosing not to ignore them. It's about accentuating the positive while tackling the negative. It's about fostering a healthy, functional business environment and creating a culture that allows for open expression and the sharing of ideas—especially when those ideas are negative in nature.

In this enlightening business fable, you'll meet Jon, a mostly successful businessman whose mantra is the power of positive thinking. Though he has worked hard to build a positive work environment, Jon learns the hard way that—though positive thinking is great—it's the right kind of negative thinking that gets seriously positive results.

Jon's story offers a methodology and a philosophy for dealing with negative situations and conditions in a strictly positive manner. It presents an effective three-step process for confronting, examining, and fixing any problem your business faces. The result is an organization able to look at itself honestly and stay alert to possible threats and negative situations. Only by illuminating problems can we solve them. This book presents a structured methodology for proactively tackling thorny problems with critical, analytical thinking. So stop sticking your head in the sand. Illuminate your problems and you'll discover new, creative solutions, avoid unwanted surprises, and achieve positive, sustained success.

From the Back Cover

Boost Profits, Productivity, and Morale!


Harnessing the Positive Power of Negative Thinking

David M. Corbin

"The application of David Corbin's Illuminate is a sure way to achieve breakthrough performance in business and in life."
—Harry Paul, coauthor of Fish!: A Remarkable Way to Boost Morale and Improve Results

"This book is loaded with ideas and insights that you can apply immediately to get better results. It's a must-read."
—Brian Tracy, author of Reinvention and Maximum Achievement

"If I didn't illuminate all of the negative factors that an athlete confronts, I would never have won an Olympic gold medal . . . let alone three!"
—Leah O'Brien-Amico, three-time Olympic gold medalist

"Illuminate offers a great twist on how to leverage negative issues and move closer to your goals. Read it, learn from it, and apply it!"
—John Assaraf, New York Times bestselling author of The Answer and CEO, OneCoach

"When the mortgage crisis was in full swing, we used the Illuminate process. It helped save my business and put us on a growth pattern that far exceeds others in the industry."
—J.R. Green, CEO, Mountain States Mortgage Centers, Inc.

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Product Details

  • Hardcover: 176 pages
  • Publisher: Wiley; 1 edition (August 24, 2009)
  • Language: English
  • ISBN-10: 047045587X
  • ISBN-13: 978-0470455876
  • Product Dimensions: 5.9 x 0.7 x 8.8 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #514,882 in Books (See Top 100 in Books)

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More About the Author

David M. Corbin is a transplanted New Yorker living in California for over 30 years. He has been inspiring and educating people for more than 28 years as a keynote speaker and business advisor in the areas of Marketing, Branding, Organizational and Culture Development, Sales and more. Known as the "Mentor to Mentors", David has been a 'behind the scenes secret weapon' for organizations large and small. His tag phrase, which he garnered at the 1969 Woodstock Concert is, "You're either Green and Growing or Ripe and Rotting and you're never standing still."

His style has been described as 'Robin Williams with a Doctorate in Business' because of his quick witted style coupled with solid, no nonsense, down-to-earth business tactics and strategies which he as field tested over his career.

His message is time and field tested because he's served as CEO and President of private and public companies and consulted directly with the Presidents and officers of AT&T, Hallmark, Dominos Pizza, as well as Cabinet Members, Association Directors, Hospital Administrators, College and University Administrators and more.

David is an award winning inventor for his touchscreen patient interview system. Awarded through BofA and presented by Tom Peters, former Prime Minister Margaret Thatcher, Maya Angelou and others. David is star and co-director of the hit film, Pass It On where he guides such luminaries as Brian Tracy, Les Brown, Mark Victor Hanson, Michael Beckwith, Congressmen, Olympians and others. He is currently featured in the Napolean Hill Foundation's book and movie, Think and Grow Rich - Three Feet From Gold and numerous other movies and books in the fields of business management, personal and professional development.

Faculty member of CEOSpace International since 2010. He resides on his ranchito in Poway, California, a suburb of San Diego where he and his spouse, chickens, turtle, lizards and hawks and mentoring clients roam around.

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful By Melanie Riveira on August 25, 2009
Format: Hardcover
I found this book to be very helpful at a point in my life when I was faced with some big decisions.

'Illuminate' helped me to understand that in order to take control of my life, I'd have to start by identifying the obstacles in my path, then taking the steps necessary toward resolution.

Though this seems like a simple concept, it was the fear of the unknown that prevented me from taking that step. Once I was able to 'Illuminate' the situations in my life that I was afraid of, I could clearly see it, understand it and take action. Now I am able to break through my fears.

The Illuminate model has become my way of life. I'm more aware of how things impact me and others, and I can speak my truth without fear of the unknown. I can't control life, but now I feel more equipped to handle negative situations when they do come up.
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6 of 6 people found the following review helpful By Harry Paul on October 14, 2009
Format: Hardcover
This book is a must for everyone. It shows how all opportunities, both positive and negative are opportunities to learn, grow and prosper from. I found this book especially helpful in these tough economic times and I know it will continue to help as things start to turnaround. It is the very reason why I offered to write the Foreword for it and continue to endorse and mention it in my presentations. My book FISH! was one that shared a unique way of doing things. So does Illuminate. It is a book for the ages.
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4 of 4 people found the following review helpful By John Selby on September 25, 2009
Format: Hardcover
I've known David for some time now, as we both write for the same general audience, and his new book Illuminate is his best - it's short and clear and dramatically entertaining, while communicating a core insight. I grew up on a cattle ranch where "Face your danger!" was a primary rule - and that's what David is strongly suggesting in Illuminate - focus your attention where you hurt - that's what needs loving attention, both in relationships, your own inner growth and healing, and also equally in business situations. Compassionate attention generates positive change and movement - and Illuminate dramatizes this point so that we really get it - good going, David! ... review by John Selby, [...]
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2 of 2 people found the following review helpful By Joe T. on September 15, 2009
Format: Hardcover Verified Purchase
David Corbin is one of the people I look up to as a coach and mentor. Dave is an entrepreneur, coach, and consultant. He was executive Producer of the Pass It On video (which was much more than a sequel to "The Secret").

Now, Dave has come out with a courageous new book - Illuminate: Harnessing the Positive Power of Negative Thinking. I don't know that it necessarily took a lot of courage for Dave to write it (though the blank page is intimidating to every writer, Dave seems to have a surplus of courage when it comes to starting new things - new businesses, new books and movies, new friendships). But it does take a lot of courage to read it, and even more to act upon the formula he provides for illuminating the negative: to fix the problems in your career, your business, and your life, you need to find them, follow then, and fix them.

Dave likes to say that he makes his living as a consultant, but he earns his keep as an insultant, telling people things they don't want to hear but need to hear. Since having the privilege of reading the manuscript for Dave's book (I mean every word of my testimonial on the front page) I've approached my own consulting work, and my own business, in a new way. I try to be diplomatic, but I'm now much more candid and much more blunt in sharing my observations and recommendations with clients. And I've gotten a lot more serious about being an insultant to myself when it comes to my own work and life.

Illuminate is written in the form of a fun-to-read business parable featuring a struggling hospital executive. You can read it on a flight from Chicago to LA. But don't let that easy, breezy style of writing deceive you. This book - if you take to heart its central message of not covering up or hiding from your problems but rather casting the light of awareness and action on them - will change how you approach your work and your life.
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5 of 6 people found the following review helpful By Adriane Levy-corbin on November 24, 2009
Format: Hardcover Verified Purchase
I read about 4 books per week. This one was a joy. It was a fast read, very engaging, and has a very powerful message- one that I have already begun to apply in my profession and, more importantly, in my life and relationships. This book really stands out.
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2 of 2 people found the following review helpful By David Gilman on August 25, 2009
Format: Hardcover Verified Purchase
ILLUMINATE is a fun book to read with easy concepts to learn!
I enjoyed reading the story and I could relate to the characters that David developed in Illuminate, it's reads like your best friend helping you out of a jam.
The information presented is well thought out, easy to understand, and you can use it immediately.
After reading the book I have changed my attitude towards the way I look at and deal with "neigh sayers" in our company. We now positively look at the negative aspects keeping us from moving forward.
I'm ordering Illuminate for all our supervisors and if you lead or manage any group or business you will want to get the book too.
I think everyone will enjoy reading this book as it has personal and professional applications.
Good reading.
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2 of 2 people found the following review helpful By Phillip S. Wexler on August 28, 2009
Format: Hardcover
After 33 years as a business consultant, I wish I had the techniques in ILLUMINATE available to me all that time. My clients and I would have benefited greatly from these philosophies and techniques. There is no individual or group that wouldn't benefit from them. I can think of literally hundreds of occasions in my life where either I, or someone I was counseling, only looked at the "POSITIVE THINKING" side of things and ended up getting burned by the"Negative Idea" that lurked somewhere in the dark waiting for the opportunity to strike. ILLUMINATE would have prevented those failures. READ IT! LIVE IT!
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