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Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols Hardcover – February 16, 2016
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—General Stanley McChrystal, author of Team of Teams and cofounder of McChrystal Group
“Great leaders aren’t measured by their volume but by their ability to be truly heard. To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead — even without being loud.”
—Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking, and cofounder of Quiet Revolution
"Duarte and Sanchez give us the unique concept that our company’s change and growth have the structure of epic drama; we make our stories through working out our difficulties. She gives an even deeper insight that we must begin our next journey before the current one ends. Most people misunderstand the role of story in our lives, but by understanding it, we can use it as a metaphor for leading."
—Ed Catmull, President of Pixar Animation Studios and Walt Disney Animation Studios, and author of Creativity, Inc
“Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly.”
—Robert B. Cialdini, author of Influence
“Leading people through change is hard to do, especially for leaders who don’t communicate well. But Illuminate makes it easy with a clear roadmap and comprehensive communication toolkit that will help any leader learn how to inspire and activate people.”
—Beth Comstock, Vice-Chair of GE
About the Author
PATTI SANCHEZ, the Chief Strategy Officer for Duarte, has distilled twenty-five years of experience as a communicator into this book. She has led transformative communications initiatives for brands including Cisco, Ericsson, Hewlett-Packard, LexisNexis, Nike, Symantec, VMware, and Compassion International, and has taught hundreds of leaders to become more empathetic and effective communicators. Her work has been honored with awards from IABC, BMA, and Vital Speeches of the Day.
Top Customer Reviews
Nancy and Patti will force you to look at communication and storytelling in yet another way. These ladies take one beyond the hero's journey and most importantly give leaders practical advice as to how to improve and better explain "the change" we would like our audience to experience.
Too often our audience/organization/customers/clients seem to agree on the next steps... they agree it's tactically the right way to take them... and despite you leading the way, though they are all in agreement with you, not enough follow.
Nancy and Patti will help you cross the chasm of empathy and persuasion in order to positively influence your audience.
Well why not 5 Stars?
I wish there was 2 rating systems, one for REAL Experts (like Nancy & Patti)... and one for wannabe internet experts. Because I am rating this book in light of their previous 2 books, this book is a 4 Star.
If Nancy had only written "Slideology" and skipped "Resonate", this would be a 5-Star... but in light of the HIGH BAR they have set at DUARTE, I think it's fair to say this is a 4-Star.
Don't worry, If this book is your Intro to Nancy Duarte and Patti... I promise you too will become a FAN!
Oh, and if you're wondering which of the 3 books to read first, I'd start with this book, as it feels more like an intro to Resonate,.. then Resonate, and finish with Slideology.
However, this book is anything but a fairy tale.
Duarte, Inc is one of the premier communications agencies in Silicon Valley. Since it was founded in 1990, Nancy Duarte has built a stellar reputation as a PowerPoint guru (with her first book, slide:ology) and general communications consultant (cemented by Resonate, her second book). With ‘Illuminate’ she has broadened her scope to include not only presentations and speeches, but stories, ceremonies and symbols. These are all weapons in the ‘torchbearer’s toolkit’ that can be employed to affect what people think, feel and do as they move through what she calls the ‘five stages of a venture’: Dream, Leap, Fight, Climb, and Arrive. If this sounds like the content of a classic 4×5 matrix, well, you’ll find it summarized in a handy-dandy fold-out between pages 58 and 59.
Using this taxonomy allows you to choose the right tool for the job depending which stage an audience is on the journey. While not a ‘paint by numbers’ approach to communications, after reading Illuminate you will know what to deploy if, say, you need to rally the troops. The advice is to deliver a ‘battle speech’ or tell an ‘overcome the enemy story’ or hold a ‘rally the spirits’ ceremony.Read more ›
Every day we tell ourselves stories that either tear us down or build is up.
"This world is getting worse and worse and there's nothing that I can do to change it. I can't even change myself..."
We believe this negative narrative so strongly that they literally create the reality we live in. So what do we do? The key is to tell ourselves a better story. One where we're the hero. One that ignites passion and change in ourselves and those around us.
"I have a dream..."
This book just came out and I'be already read it through twice-- scribbling notes like a mad man and underlining so much of the pages that it probably defeats the purpose. I'm using it as the blueprint for my life and our organization. And it's working.
If you're tired of books that tell you what's wrong with the world, but don't tell you how to walk it out or, if they attempt to, it reads like someone's doctoral thesis? Then you need to get this book. Don't let another day pass you by. It will change your life.
The book is well researched, including original case studies and numerous footnotes. Their research forms the basis of their model called a “venture scape”— a sigmoid-shaped curve illustrating the process of change through five stages: Dream, Leap, Fight, Climb, and Arrive. These stages, they observe, represent a story arc characteristic of significant movements in society and business. But the innovative is that Duarte and Sanchez have described how leaders can better manage change by telling the stories, staging ceremonies and displaying symbols appropriate for each stage. A great companion to Nancy's previous book, Resonate: Present Visual Stories that Transform Audiences, read Illuminate to learn which types of stories to tell at each stage of the change process.
The concept is beautifully illustrated and easy to access. In fact, you could spend 100X more than the retail price of this book on consultants and may not get the quality advice or access to the tools and tips provided inside Illuminate. Whether you are an entrepreneur trying to sell your idea, a CEO of a Fortune 500 firm, or a social entrepreneur pursuing sustainable change, you will find within these pages some of the most important communication tools for leading your efforts.
Most Recent Customer Reviews
The authors take a framework for communication that isn't particularly novel to begin with and then beat it to death again and again. And again. Read morePublished 18 days ago by Biz Book Reader
Nancy Duarte does not disappoint. Her ideas are applicable in the "real world" and her writing style is approachable. Read morePublished 22 days ago by MLR
Nancy Duarte and Patti Sanchez are experts in the art of communication and have built Duarte Design into the largest communication design firm in Silicon Valley. Read morePublished 29 days ago by Thomas M. Loarie
This is the very first time I have written an Amazon review, but after just finishing the entire book this weekend, I simply could not stop myself from sharing how important this... Read morePublished 1 month ago by Amazon Customer
This is a great book for leaders of corporations and larger organizations that need to keep their large ships moving in the right direction. Read morePublished 1 month ago by Amazon Customer
Nancy Duarte is the #1 communications expert, respected and admired among communications professionals. Read morePublished 1 month ago by Hannah Kain
The power of this book doesn't lie within what it says, but what it doesn't say and how its true power emanates into the personal arena. Read morePublished 1 month ago by Miquiel Banks
Loved the case studies and examples provided. A very thoughtful look at leading change management initiatives. Brilliantly written.Published 1 month ago by J