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Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols Hardcover – February 16, 2016

4.7 out of 5 stars 23 customer reviews

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Frequently Bought Together

  • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols
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  • Resonate: Present Visual Stories that Transform Audiences
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  • slide:ology: The Art and Science of Creating Great Presentations
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Editorial Reviews

Review

“Whether it is to well-dressed executives or begrimed young soldiers, there is a vast difference between simply transmitting information and effectively communicating.  Illuminate is a tremendous guide for anyone who must educate, motivate or inspire – and that’s just about all of us.”
General Stanley McChrystal, author of Team of Teams and cofounder of McChrystal Group

“Great leaders aren’t measured by their volume but by their ability to be truly heard. To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead — even without being loud.”
Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking, and cofounder of Quiet Revolution

"Duarte and Sanchez give us the unique concept that our company’s change and growth have the structure of epic drama; we make our stories through working out our difficulties. She gives an even deeper insight that we must begin our next journey before the current one ends. Most people misunderstand the role of story in our lives, but by understanding it, we can use it as a metaphor for leading."
Ed Catmull, President of Pixar Animation Studios and Walt Disney Animation Studios, and author of Creativity, Inc

“Change can be fear-filled in prospect but fearsome in effect.  With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly.”
Robert B. Cialdini, author of Influence

“Leading people through change is hard to do, especially for leaders who don’t communicate well. But Illuminate makes it easy with a clear roadmap and comprehensive communication toolkit that will help any leader learn how to inspire and activate people.”
Beth Comstock, Vice-Chair of GE

About the Author

NANCY DUARTE is a communications expert and the CEO of Duarte, Inc., the largest design firm in Silicon Valley. She is the author of Resonate: Present Visual Stories that Transform Audiences, Slide:ology: The Art and Science of Creating Great Presentations, and HBR Guide to Persuasive Presentations. She has been featured in Fortune, Forbes, Fast Company, Wired, The Wall Street Journal, The New York Times, Harvard Business Review,and many other outlets.

PATTI SANCHEZ, the Chief Strategy Officer for Duarte, has distilled twenty-five years of experience as a communicator into this book. She has led transformative communications initiatives for brands including Cisco, Ericsson, Hewlett-Packard, LexisNexis, Nike, Symantec, VMware, and Compassion International, and has taught hundreds of leaders to become more empathetic and effective communicators. Her work has been honored with awards from IABC, BMA, and Vital Speeches of the Day.
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Product Details

  • Hardcover: 336 pages
  • Publisher: Portfolio (February 16, 2016)
  • Language: English
  • ISBN-10: 1101980168
  • ISBN-13: 978-1101980163
  • Product Dimensions: 8.5 x 1 x 8.3 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #7,082 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
Nancy and Patti help leaders understand why even our very best rehearsed and timely communications FLOP! Despite being brief, clear, charming... and even presenting to the right audience, won't always produce results.

Nancy and Patti will force you to look at communication and storytelling in yet another way. These ladies take one beyond the hero's journey and most importantly give leaders practical advice as to how to improve and better explain "the change" we would like our audience to experience.

Too often our audience/organization/customers/clients seem to agree on the next steps... they agree it's tactically the right way to take them... and despite you leading the way, though they are all in agreement with you, not enough follow.

Nancy and Patti will help you cross the chasm of empathy and persuasion in order to positively influence your audience.

Well why not 5 Stars?

I wish there was 2 rating systems, one for REAL Experts (like Nancy & Patti)... and one for wannabe internet experts. Because I am rating this book in light of their previous 2 books, this book is a 4 Star.

If Nancy had only written "Slideology" and skipped "Resonate", this would be a 5-Star... but in light of the HIGH BAR they have set at DUARTE, I think it's fair to say this is a 4-Star.

Don't worry, If this book is your Intro to Nancy Duarte and Patti... I promise you too will become a FAN!

Oh, and if you're wondering which of the 3 books to read first, I'd start with this book, as it feels more like an intro to Resonate,.. then Resonate, and finish with Slideology.
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Format: Hardcover
For Duarte and Sanchez, this book is in support of the common purpose they champion where change is driven by leaders, whom they term ‘Torchbearers’, envisioning new possibilities. They ‘light the path’ as they set out to change the world and bring ’Travelers’ on the journey along with them. If this sounds like the plot to Lord of the Rings, well, in addition to Durkheim, they quote Frodo Baggins, Aragorn and the others as they motivate the hobbits to set out on the quest for the Ring.

However, this book is anything but a fairy tale.

Duarte, Inc is one of the premier communications agencies in Silicon Valley. Since it was founded in 1990, Nancy Duarte has built a stellar reputation as a PowerPoint guru (with her first book, slide:ology) and general communications consultant (cemented by Resonate, her second book). With ‘Illuminate’ she has broadened her scope to include not only presentations and speeches, but stories, ceremonies and symbols. These are all weapons in the ‘torchbearer’s toolkit’ that can be employed to affect what people think, feel and do as they move through what she calls the ‘five stages of a venture’: Dream, Leap, Fight, Climb, and Arrive. If this sounds like the content of a classic 4×5 matrix, well, you’ll find it summarized in a handy-dandy fold-out between pages 58 and 59.

Using this taxonomy allows you to choose the right tool for the job depending which stage an audience is on the journey. While not a ‘paint by numbers’ approach to communications, after reading Illuminate you will know what to deploy if, say, you need to rally the troops. The advice is to deliver a ‘battle speech’ or tell an ‘overcome the enemy story’ or hold a ‘rally the spirits’ ceremony.
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Format: Hardcover Verified Purchase
Do you believe that the stories you tell can change the world? What if I were to tell you that they already are, and you've been telling them your whole life?

Every day we tell ourselves stories that either tear us down or build is up.

"This world is getting worse and worse and there's nothing that I can do to change it. I can't even change myself..."

We believe this negative narrative so strongly that they literally create the reality we live in. So what do we do? The key is to tell ourselves a better story. One where we're the hero. One that ignites passion and change in ourselves and those around us.

"I have a dream..."

This book just came out and I'be already read it through twice-- scribbling notes like a mad man and underlining so much of the pages that it probably defeats the purpose. I'm using it as the blueprint for my life and our organization. And it's working.

If you're tired of books that tell you what's wrong with the world, but don't tell you how to walk it out or, if they attempt to, it reads like someone's doctoral thesis? Then you need to get this book. Don't let another day pass you by. It will change your life.
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Format: Hardcover
I have eagerly awaited the release of Nancy Duarte’s latest book and immediately downloaded the audiobook version narrated by co-author Patti Sanchez while I wait for the hardcopy to arrive. Nancy and Patti have masterfully presented what others will also find to be the most innovative set of leadership and management tools released in decades: How to manage change through story telling.

The book is well researched, including original case studies and numerous footnotes. Their research forms the basis of their model called a “venture scape”— a sigmoid-shaped curve illustrating the process of change through five stages: Dream, Leap, Fight, Climb, and Arrive. These stages, they observe, represent a story arc characteristic of significant movements in society and business. But the innovative is that Duarte and Sanchez have described how leaders can better manage change by telling the stories, staging ceremonies and displaying symbols appropriate for each stage. A great companion to Nancy's previous book, Resonate: Present Visual Stories that Transform Audiences, read Illuminate to learn which types of stories to tell at each stage of the change process.

The concept is beautifully illustrated and easy to access. In fact, you could spend 100X more than the retail price of this book on consultants and may not get the quality advice or access to the tools and tips provided inside Illuminate. Whether you are an entrepreneur trying to sell your idea, a CEO of a Fortune 500 firm, or a social entrepreneur pursuing sustainable change, you will find within these pages some of the most important communication tools for leading your efforts.
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