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I'm on Facebook--Now What: How to Get Personal, Business, and Professional Value from Facebook Paperback – February 1, 2008


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Editorial Reviews

About the Author

Jason Alba is the career management evangelist. After getting laid off in January 2006, having great credentials and in a job-seeker's market, Jason could hardly get a job interview. He decided to step back and figure out the job search process and understand all of the available resources. Within a few months he designed JibberJobber.com, which helps professionals manage career and job search activities the same way a salesman manages prospects and customer data.

Jesse Stay has been programming on various platforms since he was 10 years old. In May of 2007 Jesse decided to combine those skills with the entrepreneur inside of him to develop applications on Facebook as the Facebook Developer Platform launched.Jesse now runs his own Social Media consulting and development business called SocialOptimize.com, and has helped applications from those clients he consults for to become some of the top applications on Facebook. Some of Jesse's clients range from those in the fortune 500 to very small startups, showing that businesses, from large to small, can benefit by having a presence on Facebook.

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Product Details

  • Paperback: 112 pages
  • Publisher: Happy About (February 1, 2008)
  • Language: English
  • ISBN-10: 1600050956
  • ISBN-13: 978-1600050954
  • Product Dimensions: 5.5 x 0.2 x 8.5 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #1,936,501 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews

20 of 22 people found the following review helpful By Walter Akana on February 13, 2008
Format: Paperback
Even since doing his LinkedIn book, people have been asking Jason Alba if he would do a Facebook book, and his response has been, "na, I'm not crazy enough to do this twice!" Well in his Jibber Jobber blog post, on December 3, 2007, Jason admitted, "Apparently, I am crazy enough."

Similarly, despite the fact that I know business people who are on Facebook, I've felt it would be crazy to venture out beyond my LinkedIn comfort zone. Then I read Tory Johnson's article, "Get Hired in '08: Workplace Trends to Put You Ahead," and realized that I'd be crazy not to. After all, as a career consultant and personal branding strategist, I ought to be in the know about this important social networking site. So, within minutes, I'd dashed off an e-mail to Jason asking if he still needed early reviewers for the book. Minutes later, I had my review copy.

Frankly, my situation was not really "I'm on Facebook, Now What???" Rather, it was this: I'm not on Facebook, what am I missing? Happily, I was about to find out with this terrific book, coauthored by Jason Alba and Facebook expert Jesse Stay. Just browsing through their book, I saw it is an outstanding "how-to" manual that clearly lays out what to do - and more importantly, what not to do! And after I actually read it, I was not disappointed. With its rich content, well-documented resources, tips, and end-of-chapter Action Items, this is a must-read guide for novices and experienced users alike.

Bolstered by their view that "understanding what Facebook can do for you is a requirement in today's business world," I plunged into the first chapter, "Getting Stated." After reading reasons for professionals to get involved, I moved swiftly to the section on navigating Facebook, and felt I was ready to jump in - but didn't.
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15 of 16 people found the following review helpful By O. Brown HALL OF FAMETOP 500 REVIEWERVINE VOICE on December 27, 2008
Format: Paperback Verified Purchase
****
This book is an fine introduction to Facebook for business professionals and others (like me) who just want to stay in touch with people for social reasons. It is less than 100 pages, a quick easy read, with good information. I liked that I could read it in a couple of hours and begin to use it the same day. It is especially helpful in understanding what Facebook can do for you professionally or socially.

I would choose this as a first or only book to read about Facebook before getting started. Although I've been using Facebook for about a year, I under-utilize its capabilities, and found lots of good ideas.

Recommended.
****

UPDATE: I recently read O'Reilly's "Facebook: The Missing Manual", which has much more in-depth information as well as many, many screen shots. I gave this book five stars, as it explains HOW to do things in Facebook. "I'm On Facebook: Now What?" explains less of HOW and more of WHY. If I had to do it all over again, I'd probably buy both, but if I had to chose one, it would be "Facebook: The Missing Manual".
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9 of 9 people found the following review helpful By Jerry Saperstein HALL OF FAMETOP 500 REVIEWERVINE VOICE on March 30, 2009
Format: Paperback
This book is very clearly self-published and, in my opinion, sought to make a quick buck when Facebook opened its gateway to anyone who wanted to join.

Published in 2007, the contents are very much outdated. Many features and particularly the user interface they describe are long gone. The subjects are scatter shot with no real focus (and, frankly, no real value).

In some ways, this is nothing but a list of links of to blogs and other online resources. There is little actual instruction in terms of using Facebook.

There are way too many sidebars from people, mostly in the recruitment business like one of the authors, who essentially gush with meaningless praise for Facebook.

The authors pose pseudo-profound questions like "What are the most important things I must do on Facebook to ensure it is useful for me?" (The writing style throughout follows this stilted form.) The responses often sound like what you'd find in a fortune cookie: "In order to answer this question you need to define "useful"". (The missing comma is typical of the poor grammar, syntax and punctuation throughout.)

Save your money. Get "Facebook Fanatic", "Facebook for Dummies" or "Facebook: The Missing Manual". All are vastly superior to "I'm on Facebook - now what?"

Jerry
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6 of 6 people found the following review helpful By Scott Sheaffer on March 28, 2009
Format: Paperback Verified Purchase
I was looking for a short book about Facebook. After only about three pages I realized this book is woefully out of date even though it has only been in print for a little over a year. The face of social networking, especially Facebook, has changed so rapidly that the information contained here only provides, at best, vague direction in using Facebook. Facebook made major changes again to their site in March of 2009, which even further dated this book (I bought this book before those changes). I would recommend looking for a book about Facebook with the most recent publish date. [...]
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11 of 14 people found the following review helpful By Drew McLellan VINE VOICE on February 15, 2008
Format: Paperback
I've had Jason Alba and Jesse Street's new e-book I'm on Facebook - Now What?? for a few weeks. I'd planned on reviewing it sooner, but I found it to be incredibly slow reading.

Why?

Because every few pages, something they wrote had me going back to my Facebook account and adding, subtracting or adjusting something.

Jason and Jesse have created a very clear, concise guide to the many ways you can enhance your professional life with Facebook. There are plenty of screen shots and examples to illustrate their points. One of my favorite features is that each chapter ends with a little "To Do" list that helps readers apply what they just learned.

As you would imagine, the book is structured to take a novice from start to finish. So if you're already a seasoned Facebook user, you can skip the first chapter or two. The meatiest part of the book are the center chapters but they are nicely bookended with the intro to Facebook on the front and the etiquette and glossary on the back.
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