I'm in a Job Search--Now What???: Using LinkedIn, Facebook, and Twitter as Part of Your Job Search Strategy [Paperback]

Kristen Jacoway (Author), Jason Alba (Editor)

Book Description

Publication Date: January 8, 2010 | ISBN-10: 1600051707 | ISBN-13: 978-1600051708

In the book, 'I'm in a Job Search--Now What???' you will have a step-by-step guide for the job searching process. The book not only covers job searching strategies, but additionally gives information on how to be in a continuous process of career management. No longer are people climbing ladders in employment. Instead, they are on a ramp and need to constantly make strides to progress and maintain their position.

The book provides 100+ resources and tips to guide you through the job searching process to help you stand apart from your competition. Included in the book:

• Goal Setting
• Personal Branding
• Five strategies for building visibility on Google to accelerate your job search since recruiters, employers, and companies Google potential candidates prior to contacting them for an interview.
• Using Social Media platforms (i.e. LinkedIn, Facebook, Twitter, YouTube, etc.) in the job search process
• Interview with Erin Blaskie on how to develop compelling content and capture quality videos for the new, emerging platform for video biographies, Google visibility, etc.
• Interview with Jeff Lipschultz, Principal at A-List Solutions and a recruiter, on tips for working with recruiters, getting your resume' to the top of the pile, etc.
• Developing a targeted list of companies where to work
• Research tools to help in interviewing
• Interview strategies, including the questions you want to research BEFORE an interview to stand out in the interview process
• Networking
• Tips on how to customize your resume' for different positions to demonstrate to the employer why YOU are the best fit for the position
• and much, much more!

Editorial Reviews

From the Back Cover

"Differentiation is absolutely essential in today's competitive job market, and Kristen Jacoway's book provides practical strategies for setting yourself apart and attracting the attention of hiring managers. In 'I'm in a Job Search--Now What???,' Jacoway reminds us that career success today requires understanding your personal brand and integrating that brand into everything you do.

"Looking for a job? In transition? If you need a fast, easy-to-read, informative guide to achieve your career search goals, Kristen Jacoway's 'I'm in a Job Search--Now What???' is a great place to start. Information-packed with plenty of exercises to jumpstart your job search, it serves as a valuable reference guide--both for those just starting out and for seasoned careerists. With its overview of personal branding, social media, and job search strategies and resources, it can serve as your central hub for planning and executing a search that works for you.

"'...career management is a ramp and not a ladder where you can stop and rest for a bit.' And this is exactly why Kristen's book is such a great read. It fosters the mindset of perpetual motion in proactively managing your career. Created in workbook form so you can make notes, follow the steps, and complete goals, candidates can quickly and effectively launch a balanced search strategy. The SWOT analysis for leveraging company research is well worth the purchase price!" Cindy Kraft, CFO-Coach, Executive Essentials, Tampa, FL, USA

"'I'm in a Job Search--Now What???' is a must for every professional looking to accelerate their job search and generate serious results. Kristen uses engaging exercises to coach you through an otherwise challenging process so you can customize the plan for your unique situation. As a Personal Branding Strategist, Kristen will help you identify a competitive branding message and coach you on the use of social media to connect you with industry experts and targeted employers. Not only will this high-impact duo help deliver immediate results, but these strategies will help you implement long-term career management and resiliency strategies that will benefit your career for years to come.

Kristen Jacoway's'I'm in a Job Search--Now What???'provides a clear step-by-step process for managing your job search. It not only provides great information about clarifying your personal brand, your online identity, your career marketing materials, social media and online networking, but also includes exercises to help you start applying the learning and taking action right away. A great book for the job seeker looking to embrace the power of the online world to accelerate their job search.

Product Details

• Paperback: 136 pages
• Publisher: Happy About (January 8, 2010)
• Language: English
• ISBN-10: 1600051707
• ISBN-13: 978-1600051708
• Product Dimensions: 8.5 x 0.3 x 5.5 inches
• Shipping Weight: 6.4 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #1,829,159 in Books (See Top 100 in Books)

More About the Author

As the author of I'm in a Job Search-Now What???, Kristen frequently is tapped as a press and media resource for her expertise as a career, personal brand, and online identity strategist.

Kristen has been quoted in:


-Got Keywords: TheLadders.com Offers Search-Friendly Resume Writing Tips

-Resume Guide for an Operations Manager (TheLadders.com)

-Interview Questions: A Greatest Hits List (Featured AOL article)

-Storytelling about Your Brand: Online and Offline (by: Bernadette Martin)

-Cover Letters for Dummies 3rd Edition, by Joyce Lain Kennedy (Wiley Publishing, January 2009)

Kristen has been a guest on these shows:


-Employment Digest

-Central Valley Business Times

Kristen writes for the following:


-Assistant Editor for Younique (a global newsletter reaching 50,000+ subscribers)

-Career Columnist for Atlantic City Weekly Fall and Spring Career Fair Expo

-Career Management Columnist (weekly) for Classroom to Cubicle magazine

-Personal Branding Blog

Kristen has been recognized as:


-150+ Experts on Twitter that All Job Seekers Must Follow (Career Rocketeer)

-100+ Personal Branding Experts to Follow on Twitter 2010

-Top Job Hunting Blogs

-Online Degree 100 Excellent, Inspiring Career Coaches on Twitter


Kristen earned her B.S. and M.S. degrees in Vocational Counseling from Auburn University. Her professional credentials include:

* Certified Personal Brand Strategist
* Certified Career Coach
* Certified Rehabilitation Counselor
* Certified Professional Résumé Writer
* Certified Employment Interview Professional
* Certified Online Identity Specialist

Most Helpful Customer Reviews

3 of 3 people found the following review helpful

5.0 out of 5 stars Extremely helpful, loaded with great ideas July 27, 2010

By Dixie Dome

Format:Kindle Edition|Amazon Verified Purchase

After reading the reviewer who had returned the book because the Table of Contents only had one chapter on "web technologies," I hesitated to buy this book. But having finished the book, I can say that you should never judge a book by its table of contents!

For the past 25 years, I have heard that replying to ads is the most ineffective way to find a new job. The age of Monster and other job sites has not really changed that axiom. This book highlights the ways that Internet technologies factor into your job search. While there is still a lot of work involved in networking with people who may be able to assist you, it is certainly easier than it was 5 years ago. If you have not done an active job search in the past 5 years, this is a must read.

My recommendation: read it once without stopping to do all the things the author suggests, then go through the entire book again, doing the parts that interest you the most. There are literally hundreds of tips here, but the good news is that you don't have to do them all at once.

If you have found this review, you need to buy this book.

3 of 3 people found the following review helpful

5.0 out of 5 stars Great Information , Easy to Read March 18, 2010

By Polly

Format:Paperback

Kristen Jacoway included information that I haven't found in any other job search books. Includes helpful checklist, web-sites and other books to read. Good book for students just graduating or someone that hasn't had to do a job search in a while.

3 of 3 people found the following review helpful

5.0 out of 5 stars A Great Book for those in a Job Search. March 17, 2010

By Robert E. Austin

Format:Paperback|Amazon Verified Purchase

Our Church, the First United Methodist in Huntsville, AL, has a support group for the unemployed and they are using this book! Their use of this book resulted in the following email message to me: "What a great Book! Thanks to Kristen so much for writing it. It gets right to the point and that's what people in a job search need. I was unemployed for the first time in 24 years and I was overwhelmed by how things have changed in the Job Search Arena."

Our Church Library has added this Book to their inventory and are very pleased with it.