Buy Used
$0.01
+ $3.99 shipping
Used: Very Good | Details
Sold by hippo_books
Condition: Used: Very Good
Comment: Excellent condition no markings or writing. Some minor wear from reading
Access codes and supplements are not guaranteed with used items.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

I'm a Lucky Guy Hardcover – June, 1998

ISBN-13: 978-0934037488 ISBN-10: 0934037485 Edition: 1st

Used
Price: $0.01
9 New from $7.75 27 Used from $0.01
Amazon Price New from Used from
Hardcover
"Please retry"
$7.75 $0.01
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Best Books of the Year
See the Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.
NO_CONTENT_IN_FEATURE

Best Books of the Year
Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.

Product Details

  • Hardcover: 194 pages
  • Publisher: Philip Morris; 1st edition (June 1998)
  • Language: English
  • ISBN-10: 0934037485
  • ISBN-13: 978-0934037488
  • Product Dimensions: 9.1 x 5.9 x 1 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #933,611 in Books (See Top 100 in Books)

Customer Reviews

4.0 out of 5 stars
5 star
0
4 star
1
3 star
0
2 star
0
1 star
0
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By MDSV on March 13, 2009
Format: Hardcover Verified Purchase
This is a great little read if you are in business. It discusses in detail the planning and execution of various business strategies within the tobacco industry. Especially the marketing side--product development, target markets, commercials, advertisements, etc. It's a joy to read since Cullman takes you from the beginnings of Philip Morris to its tremendous size today. It's also very interesting to read about how competitors battle each other for market share. Overall, great book for any one, but highly recommended to anyone in marketing or an aspiring marketing student.

I took a star off because the last section is all about Cullman's days in tennis and his attempt to save the elephants in Africa. The first few pages were boring so I skipped the entire section.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again