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I'm One: 21st Century Mods Hardcover – September 15, 2009

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Editorial Reviews

From the Inside Flap

Now available in a flexi-cover edition, this is a stunning photographic portrait of the mod scene today--an identity, an attitude, and a style that's always "in," no matter the decade. Shot in Margate, Scarborough, Brighton, or London, Friedrichs's photos could be right out of 1966 in the way they capture the essence of mod. This sensitive portrayal of Britain's mod community of the past decade offers unique insight into the diversity of the contemporary mod scene. --This text refers to the Paperback edition.

About the Author

Internationally renowned photographer Horst A. Friedrichs was born in Frankfurt in 1966 and now lives in London. He studied photography in Munich and went on to work as a freelance photojournalist for the New York Times, the Independent Magazine, Stern and Geo. His documentary photography has taken him around the world. Other highly-acclaimed recent work includes an album of photographic essays with co-writer Peter Pannke entitled 'Mali - A magical Journey'.

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Product Details

  • Hardcover: 160 pages
  • Publisher: Prestel Publishing (September 15, 2009)
  • Language: English
  • ISBN-10: 379134319X
  • ISBN-13: 978-3791343198
  • Product Dimensions: 10.9 x 8 x 0.8 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,084,943 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

Format: Hardcover
I love this book, but I guess I'm a bit biased. Horst is a wonderful photographer, and really got the feel of a night out with the New Untouchables. London has the best 60's scene ever. So many of these photos bring back the best memories. The other person who reviewed it hasn't a clue what they're talking about. There are a few people in the book who were photographed in the 90s, and are now a bit older, but the majority of the people in the book are under 35. Anyway, who cares how old everyone is? This book, for me, tells me the story of my 20s. The New Untouchables showed me the best days of my life. 100 stars for this book. Perfect!
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12 of 19 people found the following review helpful By O. Nails on January 9, 2010
Format: Hardcover Verified Purchase
I hate to slam a book, especially one about a subject matter near and dear to my heart. Unfortunately, it has to be done here. Let's quickly move on beyond the initial dissappointment that there is practically zero prose to set up any context, subject matter or proposed relevance of the photos included in this book. After all, I own and love other music genre based books that are majority photo-only, so that in and of itself isn't the deal breaker here.

The problem is with the photos and the majority of their subjects themselves. I've never fealt so old in my life while looking at these people. No offense to those in the book but it's filled with pictures of old geezers and geezettes with very few photos of anyone that was under 30 when their picture was taken. In fact, some of the people photographed come off as original mods from the mid/late 60s that are still living the lifestyle. A photo book about that subject would be just fine but please be honest and call it just that, rather than putting one or two young mods on the front and back covers in order to "sexify" this book. Besides the misleading packaging, nothing about this book comes off as "21st Century."

I'm no spring chicken myself but this book simply doesn't make mod culture look or feel relevant or "cool"...and isn't that really the whole point.
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