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Image Theory: Decision Making in Personal and Organizational Contexts (Wiley Series in Industrial and Organizational Psychology) Hardcover – May, 1990

ISBN-13: 978-0471920304 ISBN-10: 0471920304

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Product Details

  • Series: Wiley Series in Industrial and Organizational Psychology
  • Hardcover: 270 pages
  • Publisher: John Wiley & Sons Inc (May 1990)
  • Language: English
  • ISBN-10: 0471920304
  • ISBN-13: 978-0471920304
  • Product Dimensions: 0.8 x 6.2 x 9.5 inches
  • Shipping Weight: 1.1 pounds
  • Amazon Best Sellers Rank: #8,210,795 in Books (See Top 100 in Books)

Editorial Reviews

From the Publisher

Introduces a new theory of decision-making. The culmination of years of research and experience on the part of the author and his colleagues image theory is based on several related assumptions. It assumes that decision-makers pursue plans in the attempt to achieve goals, and that decisions consist of accepting or rejecting new goals and plans in light of the decision-maker's values and ethics. It assumes that most decisions are made in an attempt to ``do what is right'' and that most decisions are made quickly and simply-rarely on the basis of weighing gains and losses as prescribed by classical decision theory. This exciting new approach maintains that decision-makers are trying to satisfy much more fundamental and important considerations than the maximization of profit. Specific applications of the theory are discussed.

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