Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Image Theory: Decision Making in Personal and Organizational Contexts (Wiley Series in Industrial and Organizational Psychology) Hardcover – May, 1990

ISBN-13: 978-0471920304 ISBN-10: 0471920304

2 New from $509.72 6 Used from $193.10
Amazon Price New from Used from
"Please retry"
$509.72 $193.10

The Calendar of Loss by Dagmawi Woubshet
The Calendar of Loss by Dagmawi Woubshet
This innovative and moving study illuminates how AIDS mourners—particularly in 1980s Ethiopia—grappled with the death of lovers and friends. Learn more | See similar books

O's Little Book of Happiness
"O's Little Book of Happiness"
A collection of thoughtful and affecting writing on happiness-the first in a series of inspirational books from O. Magazine. Learn more | More in Self-Help

Product Details

  • Series: Wiley Series in Industrial and Organizational Psychology
  • Hardcover: 270 pages
  • Publisher: John Wiley & Sons Inc (May 1990)
  • Language: English
  • ISBN-10: 0471920304
  • ISBN-13: 978-0471920304
  • Product Dimensions: 0.8 x 6.2 x 9.5 inches
  • Shipping Weight: 1.1 pounds
  • Amazon Best Sellers Rank: #8,210,795 in Books (See Top 100 in Books)

Editorial Reviews

From the Publisher

Introduces a new theory of decision-making. The culmination of years of research and experience on the part of the author and his colleagues image theory is based on several related assumptions. It assumes that decision-makers pursue plans in the attempt to achieve goals, and that decisions consist of accepting or rejecting new goals and plans in light of the decision-maker's values and ethics. It assumes that most decisions are made in an attempt to ``do what is right'' and that most decisions are made quickly and simply-rarely on the basis of weighing gains and losses as prescribed by classical decision theory. This exciting new approach maintains that decision-makers are trying to satisfy much more fundamental and important considerations than the maximization of profit. Specific applications of the theory are discussed.

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers

More About the Author

Discover books, learn about writers, read author blogs, and more.