A superb case study of the institutional response of American business to the coming of modern markets and modern technology. This book should be required reading for all historians concerned with the institutional development of the American economy and all economists interested in industrial organization and the theory of modern business enterprise.
(Alfred D. Chandler, Jr. Technology and Culture
Reese V. Jenkins has ably and probably definitively captured the technical and business history of [the photographic] industry.... Images and Enterprise is lavishly and cleverly illustrated with the pictures needed to understand the technology and enjoy the flavor of the enterprise.
(Carroll Pursell American Historical Review