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16 of 17 people found the following review helpful:
5.0 out of 5 stars
Strengths and limitations of metaphors., November 8, 2000
"While managing and organizing are challenging in the best times, the difficulties are compounding in today's environment of rapid change. If you want to be the type of leader or professional who helps your organization adapt to the multiple demands of an increasingly turbulent world, you need to become aware of the images and assumptions that are shaping your current thinking and develop the capacity to use new ones. You need to develop competencies that allow you to see, understand, and shape situations in new ways. That is the focus of Images of Organization.It is not a 'quick fix' book. It is not a book that offers a simple recipe for tackling organizational problems...The basic thesis underlying the book is a very simple one: that all organization and management theory and practice is based on images, or metaphors, that lead us to understand situations in powerful yet partial ways. When we realize this, we learn to recognize that our favored ways of managing and organizing often lead us to miss out on other ways of managing and organizing. In addition, we recognize that since every metaphor has limitations as well as strengths, we must always be aware of the inherent blind spots that inevitably undermine our effectiveness" (pp.3-4).In this context, Garet Morgan divides his book into three parts. I- In this part, he focuses on the nature of metaphor and its role in understanding organization and management. Here, he argues that using multiple metaphors to understand organization and management gives us a capacity to tap different dimentions of a situation, showing how different qualities of organization can co-exist, supporting, reinforcing, or contradicting one another: * In approaching the same situation in different ways, metaphors extend insight and suggest actions that may not have been possible before. * The insights generated by different metaphors are not just theoretical. They are incredibly practical. * Metaphors lead to new metaphors, creating a mosaic of competing and complementary insights. II- In this part, he demonstrates how metaphor can be used to develop theories of organization and management. In this sense, he shows strengths and limitations of the following metaphors:machine metaphor, organismic metaphor, brain metaphor, culture metaphor, political metaphor, psychic prison metaphor, flux and transformation metaphor, and dominant metaphor. III- In this part, by using theoretical ideas/metaphors, he presents a practical case study that illustrates how we can use the metaphors presented in this book as practical frameworks for reading and shaping organizations. Finally, he argues that Images of Organization is very different from most management books. It has a clear point of view: that metaphor is central to the way we read, understand, and shape organizational life. But at no point will you find that view being brought down to advocacy of a single perspective. There are no right or wrong theories in management in an absolute sense, for every theory illuminates and hides. Highly recommended.
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