Images That Sell: 500 Ways to Create Great Ads [Paperback]

Luc Dupont (Author)

Book Description

Publication Date: August 1, 1999

Images That Sell shows you how to motivate people with images. With clarity and insight, it explains:

1) How consumers respond to advertising images
2) How to choose the right image for your product or service
3) Which images attract the most attention
4) Which images are the most easily memorized
5) How you can communicate more persuasively with your visuals

Reproducing over 500 high-powered ad images in full color, this book delivers practical answers to questions that arise in all image-based media: magazines, posters, daily and weekly newspapers, subway and bus ads, brochures, and catalogs.

Images That Sell is ideal for business people and advertisers who require quick access to the world of ad images, along with a presentation of strategies that they can use to increase the power and appeal of their advertising. It is easy to read and it offers numerous tips, techniques, and ideas for creating great ads.

Editorial Reviews

From the Publisher

Today, advertising is no longer about catchy headlines; nor is it about clever double meanings or even abstract concepts: IT IS ABOUT IMAGE.

Images That Sell provides you with the images you need to advertise your product or service. In the tradition of 1001 Advertising Tips, here is a concise handbook of the principles and practice of creating images that work. It is packed with proven strategies and techniques for successfully selling through images.

Product Details

• Paperback: 267 pages
• Publisher: White Rock Pub (August 1, 1999)
• Language: English
• ISBN-10: 0969983441
• ISBN-13: 978-0969983446
• Product Dimensions: 10 x 8.6 x 0.8 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,883,193 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Wow!, September 16, 2002

By A Customer

This review is from: Images That Sell: 500 Ways to Create Great Ads (Paperback)

This a book every publicity enthousiast or professional should own. Interesting, instructive are the best words I can use to describe it.

3 of 4 people found the following review helpful:

5.0 out of 5 stars Very highly recommended to aspiring commercial artists, June 7, 2001

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Images That Sell: 500 Ways to Create Great Ads (Paperback)

This how-to guide to selling advertising and images examines how the artist can motivate people with images and how ad people can use images to spice up their ads. A range of users will find Images That Sell filled with practical strategies and applications geared toward successful advertising programs - Images That Sell is also very highly recommended to aspiring commercial artists.

0 of 1 people found the following review helpful:

1.0 out of 5 stars Shouldn't sell!, January 7, 2004

By 

Bjorn Clasen (Rolléngergronn, Grand Duchy of Luxembourg, Europe) - See all my reviews
(REAL NAME)   

This review is from: Images That Sell: 500 Ways to Create Great Ads (Paperback)

The cover and the title of 'Images That Sell' by Dupont are promising. You expect to open up to good tips on advertising, on imaging, on CHOOSING - spiced up with a lots of brilliant examples of beautiful, thoughtful, surprising, provocative, artistic image advertising.

But no. Not only does it seem as if a high school student with one year of Marketing studies has written it (both the knowledge and the language is on a disappointingly unprofessional level), the pictures in the book are even of poor quality. The examples are everything but inspiring, not the least original or well-chosen.

Furthermore, the categorisation of the images seems very awkward, like artificial. The printing quality is poor, the layout practically non-existing. AND several of the 'tips' given have no sense of reality and of the different markets (usually it's between 'USA' and 'Europe' and the author sadly seems to have no sense of the mentality in either!).

This is a sad, sad example of how poorly a book about advertising and/or image production can be done. 'Images That Sell' certainly won't stay in my bookshelf!