Customer Reviews

Images That Sell: 500 Ways to Create Great Ads

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This a book every publicity enthousiast or professional should own. Interesting, instructive are the best words I can use to describe it.

This how-to guide to selling advertising and images examines how the artist can motivate people with images and how ad people can use images to spice up their ads. A range of users will find Images That Sell filled with practical strategies and applications geared toward successful advertising programs - Images That Sell is also very highly recommended to aspiring commercial artists.

The cover and the title of 'Images That Sell' by Dupont are promising. You expect to open up to good tips on advertising, on imaging, on CHOOSING - spiced up with a lots of brilliant examples of beautiful, thoughtful, surprising, provocative, artistic image advertising.

But no. Not only does it seem as if a high school student with one year of Marketing studies has written it (both the knowledge and the language is on a disappointingly unprofessional level), the pictures in the book are even of poor quality. The examples are everything but inspiring, not the least original or well-chosen.

Furthermore, the categorisation of the images seems very awkward, like artificial. The printing quality is poor, the layout practically non-existing. AND several of the 'tips' given have no sense of reality and of the different markets (usually it's between 'USA' and 'Europe' and the author sadly seems to have no sense of the mentality in either!).

This is a sad, sad example of how poorly a book about advertising and/or image production can be done. 'Images That Sell' certainly won't stay in my bookshelf!