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Editorial Reviews
Product Description
Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the interest of efficient and predictable productivity, institutions such as schools and businesses routinely hinder those impulses. The most innovative products and services, author Alexander Manu argues, arise out of the behaviors of play--the ability to imagine, without limits, the question "What if…?"
Manu's engaging and inspiring book offers companies a wealth of practical advice and tactics to unleash their full creative potential and break ahead of the crowd. Manu's provocative, insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world scenarios and conversations with leading innovators such as MIT's Mitchel Resnick. Readers will learn strategies to:
About the Author
Alexander Manu is the Founder and Director of the Beal Institute for Strategic Creativity, a professor at the Ontario College of Art and Design, and the former principal of a design, development, and applied research consultancy in Toronto. Manu is involved in the development of strategic intellectual property at the intersection between latent needs and current technology and in business concepts that realign people’s needs and wants with the potential of new technology and the capabilities of organizations. His work focuses on understanding people’s behavior in order to gain foresight into future product and service opportunities. He has worked with companies as diverse as Motorola, LEGO and Whirlpool and he is much in demand as a keynote speaker at innovation and business conferences. His previous books are ToolToys: Tools with an Element of Play and The Big Idea of Design.
Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the interest of efficient and predictable productivity, institutions such as schools and businesses routinely hinder those impulses. The most innovative products and services, author Alexander Manu argues, arise out of the behaviors of play--the ability to imagine, without limits, the question "What if…?"
Manu's engaging and inspiring book offers companies a wealth of practical advice and tactics to unleash their full creative potential and break ahead of the crowd. Manu's provocative, insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world scenarios and conversations with leading innovators such as MIT's Mitchel Resnick. Readers will learn strategies to:
- Open their companies' eyes to unseen opportunities
- Spark the imagination and trigger the potential of product innovation teams
- Turn inspired ideas into successful products and services.
About the Author
Alexander Manu is the Founder and Director of the Beal Institute for Strategic Creativity, a professor at the Ontario College of Art and Design, and the former principal of a design, development, and applied research consultancy in Toronto. Manu is involved in the development of strategic intellectual property at the intersection between latent needs and current technology and in business concepts that realign people’s needs and wants with the potential of new technology and the capabilities of organizations. His work focuses on understanding people’s behavior in order to gain foresight into future product and service opportunities. He has worked with companies as diverse as Motorola, LEGO and Whirlpool and he is much in demand as a keynote speaker at innovation and business conferences. His previous books are ToolToys: Tools with an Element of Play and The Big Idea of Design.
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