Imagination Engineering: How to Generate and Implement Great Ideas (Future Skills) [Paperback]

Paul Birch (Author)

Book Description

ISBN-10: 0273620649 | ISBN-13: 978-0273620648 | Publication Date: September 3, 1996

Provides a tool kit of creative techniques that cover all stages of the creative problem-solving process.

Editorial Reviews

From Library Journal

In today's challenging business environment, executives find themselves forced to rethink the fundamental nature of their business as they literally re-create what they are about. Authors Birch and Clegg bring their past years of experience promoting creativity within British Airways, as well as in software design and review, to this latest in a long line of works on enhancing creative skills. The authors have conceptualized their process into the stages of surveying, building, way-marking, and navigating. Each stage is highly structured, with many tools or activity exercises, an explanation of the techniques of the tools, and practical examples. All along the way are frequent references to past works by Roger von Oech, Tony Buzan, and Edward de Bono. As with all works on creativity, actually applying these sound ideas requires hard work, attention, and professional facilitation from the training or human resource fields. The Internet suggestions are helpful for "connected" readers. This is a useful addition for all libraries, especially if they do not already have the works by the aforementioned authors.?Dale F. Farris, Groves, Tex.
Copyright 1996 Reed Business Information, Inc.

From the Back Cover

"In the era of the global market, when profound economic shifts are taking place and the intensity of competition is increasing in every trading sector, traditional management thinking becomes redundant. Many managers find themselves facing a business journey into the unknown, with few navigational aids for guidance. Imagination Engineering sets out to survey the new frontiers and find adventurous routes across otherwise hostile terrain. It is recommended reading for those in enterprises of every kind." Sir Colin Marshall, Chairman, British Airways

"At last, creativity techniques that can be utilized within normal business processes. Business is fast, furious, frenetic and focused. Creativity can make it fun as well." Mark Ralf, Director & Senior Vice President Purchasing, SmithKline Beecham

Innovation and differentiation are the most important drivers of competitive advantage.

Creativity isn't important to the manager of the future; it's essential. The new generation of managers will have to respond faster, more flexibly and more originally than ever before. Creativity provides a powerful personal advantage.

Imagination Engineering: a roadmap from here to there for those times when you don't know where there is.

See all Editorial Reviews

Product Details

• Paperback: 204 pages
• Publisher: Financial Times/Prentice Hall (September 3, 1996)
• Language: English
• ISBN-10: 0273620649
• ISBN-13: 978-0273620648
• Product Dimensions: 9.6 x 6.8 x 0.7 inches
• Shipping Weight: 15.5 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #4,643,123 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars Provides great structure for creativity and problem solving., July 14, 1997

By A Customer

This review is from: Imagination Engineering: How to Generate and Implement Great Ideas (Future Skills) (Paperback)

The authors provide a wonderful context in which to understand both creating and problem solving in business. The book provides an excellent review of some of the best cutting edge creativity technologies, as well as many useful new tools that I have used sucessfully in my own creativity practice. I highly recommend the book to newcomers to the growing field of business innovation and creativity, as well as seasoned veterans. I'm imagining the authors' British roots are partially responsible for their fresh slant that adds to the body of knowledge provided by American authors. A great read, lots of fun, and packed with helpful tips and resources

4 of 5 people found the following review helpful:

5.0 out of 5 stars Excellent book, well worth reading, February 19, 1998

By A Customer

This review is from: Imagination Engineering: How to Generate and Implement Great Ideas (Future Skills) (Paperback)

This book is interesting and well-written. It answers one of the most difficult questions facing managers today - How does one manage creativity? I first saw this book at the British Council Library in Bangalore, India, and have been trying to buy it ever since. Thank you, Amazon Books, for helping me locate it.