A roadmap from here to there when you don't know where there is. Creativity isn't simply important to the manager of the future; it's essential. Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed. Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework. This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.
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Book Description
Editorial Reviews
From Library Journal
In today's challenging business environment, executives find themselves forced to rethink the fundamental nature of their business as they literally re-create what they are about. Authors Birch and Clegg bring their past years of experience promoting creativity within British Airways, as well as in software design and review, to this latest in a long line of works on enhancing creative skills. The authors have conceptualized their process into the stages of surveying, building, way-marking, and navigating. Each stage is highly structured, with many tools or activity exercises, an explanation of the techniques of the tools, and practical examples. All along the way are frequent references to past works by Roger von Oech, Tony Buzan, and Edward de Bono. As with all works on creativity, actually applying these sound ideas requires hard work, attention, and professional facilitation from the training or human resource fields. The Internet suggestions are helpful for "connected" readers. This is a useful addition for all libraries, especially if they do not already have the works by the aforementioned authors.?Dale F. Farris, Groves, Tex.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Imagination Engineering is a complete toolkit for unleashing your creativity. It is a practical, enjoyable guide to the world of creativity for those with both feet on the ground. A handbook of techniques for generating and implementing creative business ideas and solutions that covers all the stages of the creative process from identification to implementation.
Once you have read this book you will have a new way of looking at creativity; putting problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. Your next big idea could be only images away. "At last, creativity techniques that can be utilized within normal business processes. Business is fast, furious, frenetic, and focused. Creativity can make it fun as well." — Mark Ralf, Director and Senior VP, Purchasing, SmithKline Beecham "Imagination Engineering sets out to survey the new frontiers and find adventurous routes across otherwise hostile terrain. It is recommended reading for those in enterprises of every kind." — Sir Colin Marshall, Chairman, British Airways
" Prepare to read this book with a pen and paper beside you. It is a wonderful, practical guide to becoming more creative, having better ideas and, most importantly, turning those ideas into reality. " — Carole Lee, Head of Innovations, Leo Burnett Innovations
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful:
5.0 out of 5 stars
Provides great structure for creativity and problem solving.,
By A Customer
This review is from: Imagination Engineering: How to Generate and Implement Great Ideas (Future Skills) (Paperback)
The authors provide a wonderful context in which to understand both creating and problem solving in business. The book provides an excellent review of some of the best cutting edge creativity technologies, as well as many useful new tools that I have used sucessfully in my own creativity practice. I highly recommend the book to newcomers to the growing field of business innovation and creativity, as well as seasoned veterans. I'm imagining the authors' British roots are partially responsible for their fresh slant that adds to the body of knowledge provided by American authors. A great read, lots of fun, and packed with helpful tips and resources
4 of 5 people found the following review helpful:
5.0 out of 5 stars
Excellent book, well worth reading,
By A Customer
This review is from: Imagination Engineering: How to Generate and Implement Great Ideas (Future Skills) (Paperback)
This book is interesting and well-written. It answers one of the most difficult questions facing managers today - How does one manage creativity? I first saw this book at the British Council Library in Bangalore, India, and have been trying to buy it ever since. Thank you, Amazon Books, for helping me locate it.
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