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2 Reviews
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7 of 7 people found the following review helpful:
5.0 out of 5 stars
Provides great structure for creativity and problem solving.,
By A Customer
This review is from: Imagination Engineering: How to Generate and Implement Great Ideas (Future Skills) (Paperback)
The authors provide a wonderful context in which to understand both creating and problem solving in business. The book provides an excellent review of some of the best cutting edge creativity technologies, as well as many useful new tools that I have used sucessfully in my own creativity practice. I highly recommend the book to newcomers to the growing field of business innovation and creativity, as well as seasoned veterans. I'm imagining the authors' British roots are partially responsible for their fresh slant that adds to the body of knowledge provided by American authors. A great read, lots of fun, and packed with helpful tips and resources
4 of 5 people found the following review helpful:
5.0 out of 5 stars
Excellent book, well worth reading,
By A Customer
This review is from: Imagination Engineering: How to Generate and Implement Great Ideas (Future Skills) (Paperback)
This book is interesting and well-written. It answers one of the most difficult questions facing managers today - How does one manage creativity? I first saw this book at the British Council Library in Bangalore, India, and have been trying to buy it ever since. Thank you, Amazon Books, for helping me locate it.
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Imagination Engineering: Your Toolkit for Business Creativity by Paul Birch (Paperback - December 15, 2000)
Used & New from: $0.01
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