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13 of 14 people found the following review helpful:
5.0 out of 5 stars
A lot of great info in a little book..., May 13, 2008
This review is from: Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World (Hardcover)
I was surprised there was so much info put into this book, but it's still easy to follow and understand. I also like the step-by-step info, lists and bullet points, making it easier and more helpful than just a long narrative. Ken does come across like the nice guy a bunch of people say he is, with quite an interesting story, but it's so not just about him and what he did (unlike some books I've read).
Before the book, I thought a lot of the stuff would just be common sense, but I was wrong. It amazed me that some aspects I once thought were the easy parts or not that big of a deal, actually are (even like picking a product name - easy, but a lot of small important considerations that really matter.)
It also helped me see that done the right way, it can be easier than I thought to get my message out there and be heard, and that I knew even more people than I originally thought that could help me.
I knew there'd be info about joint ventures and product launches, but Ken goes into so much detail and gives so much information, it was waaay more helpful than I expected. It also made me realize I was leaving a whole lot of stuff out when I was figuring out what goes into a product launch and how to really make impact. With all of this new info, when I AM finally ready to do a launch, I'll be better prepared and have a much better chance for success! The book also helps people like me that don't already have a big mailing list.
It was helpful to read about having systems, but one of the best parts for me (other than JVs and launch info) was about automation, and deciding what to automate or not. (Automation seemed important in really helping to get the word out faster, AND easier, so it was a big issue for me.) It turns out some of the things to consider weren't as easy as I originally thought, and I've been looking at it all wrong, and would have worked on automating some of the wrong thinss. Now I know how to make those decisions the right way.
Overall, Ken's book is filled with a lot of terrific and useful information, with great lists and bullet points to make it easy to follow and understand, with some great stories as well (relevant ones). It's helping me fix some of my thinking, is filling in a lot of holes for other issues, and will now make me much more prepared for my own launch and getting my message out there! So thanks, Ken.
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8 of 9 people found the following review helpful:
4.0 out of 5 stars
A Summary of Online Marketing Tactics, June 17, 2008
This review is from: Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World (Hardcover)
The promise of this book was to help anyone to make an impact in an already crowded marketplace. The author is sincere and writes in a warm and friendly manner. The direction of the book is almost exclusively toward online marketing.
Having studied online marketing through email subscriptions and paid mentoring, I found little in this book that I was not already familiar with. There is a lot of attention paid to joint venture partnering, but it seems geared toward those who are already fairly successful marketers. Making the leap from newcomer to one who might seriously be considered by these top-level marketers is one that I thought should have been given more attention, given the purpose of the book. Many names were mentioned of people the author has partnered with that I do not believe would be accessible to most marketers.
I liked his advice to keep marketing concepts simple, but again, that is not new. The book contains some good inspriational stories and snapshots, and I found these to be the most interesting parts of the book.
This may be a good book for the newcomer to online marketing techniques in becoming more informed, but the newcomer will be left with many unanswered questions as to the implementation of its ideas.
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9 of 11 people found the following review helpful:
3.0 out of 5 stars
What Kind of Book Am I?, August 22, 2008
This review is from: Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World (Hardcover)
Although this book has a lot of helpful and interesting information, it suffers from a key problem - it doesn't know what kind of book it is. By that I mean that author Ken McArthur seems as if he was at times penning a self-help book, then a very technical how-to book, or was it a how to make a lot of money book, or maybe it was a book warning about the perils of selling an online product, or maybe it was about the difficulties of making a lot of money - wait no, it's an inspirational/motivational book. All these areas are covered to some extent, and give the book a kind of haphazard feel. When you get to an interesting section, it's like driving on an otherwise mediocre scenic tour and suddenly coming upon a really beautiful site.
The book is also at times a frustrating read because McArthur covers important topics on a general level, leaving the reader thirsting for a very specific example. Take online products. Please provide a specific, detailed example. He gets specific at the end when he talks about his online product, but even there it not detailed enough. Maybe this book was really just promotional material to go to his website and buy his product.
Part of me wants to give it a 4, but I think a 3 is more justified because in the end I am left with the feeling that there surely are other authors with more focused things to say.
One last thing - a pet peeve. I really don't like when authors quote themselves in a book. What's up with placing your own quotes in shaded boxes? If something is really quotable, it should be done by readers and not by the authors.
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