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Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World Hardcover – May 1, 2008


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Product Details

  • Hardcover: 256 pages
  • Publisher: Career Press (May 1, 2008)
  • Language: English
  • ISBN-10: 1564149978
  • ISBN-13: 978-1564149978
  • Product Dimensions: 6 x 9 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #1,053,946 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

"You have to be seen to sell and Impact is the most insightful and powerful step by step advice that anyone can follow and have tremendous impact right now! A must read for every entrepreneur, non-profit and business owner."
--Dave Lakhani, best-selling author of Persuasion: The Art of Getting What You Want

"Ken McArthur is one of the most low-key geniuses I've ever met. I've never met anyone with such a big brain who had such a big heart."
--Mark Joyner, best-selling author of Simpleology: The Simple Science of Getting What You Want

About the Author

Ken McArthur has enabled thousands of people to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone. The popular host of a series of live events that bring top-level marketers together to create multi-million dollar joint venture relationships, McArthur creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short time frames. Regularly asked to speak at leading marketing events, he has managed product launches that have been ranked in the top 400 sites on the Internet. McArthur is the founder of the MBS Internet Research Center and lives in Richboro, Pennsylvania.

Customer Reviews

4.8 out of 5 stars
5 star
83%
4 star
13%
3 star
4%
2 star
0%
1 star
0%
See all 24 customer reviews
You can make massive impact.
R.Brian Burkhardt
AFter a busy year at college, I am about to review and read again this book.
Amazon Customer
You can't go wrong getting this book for yourself.
Alan R. Bechtold

Most Helpful Customer Reviews

14 of 15 people found the following review helpful By etckt on May 13, 2008
Format: Hardcover
I was surprised there was so much info put into this book, but it's still easy to follow and understand. I also like the step-by-step info, lists and bullet points, making it easier and more helpful than just a long narrative. Ken does come across like the nice guy a bunch of people say he is, with quite an interesting story, but it's so not just about him and what he did (unlike some books I've read).

Before the book, I thought a lot of the stuff would just be common sense, but I was wrong. It amazed me that some aspects I once thought were the easy parts or not that big of a deal, actually are (even like picking a product name - easy, but a lot of small important considerations that really matter.)

It also helped me see that done the right way, it can be easier than I thought to get my message out there and be heard, and that I knew even more people than I originally thought that could help me.

I knew there'd be info about joint ventures and product launches, but Ken goes into so much detail and gives so much information, it was waaay more helpful than I expected. It also made me realize I was leaving a whole lot of stuff out when I was figuring out what goes into a product launch and how to really make impact. With all of this new info, when I AM finally ready to do a launch, I'll be better prepared and have a much better chance for success! The book also helps people like me that don't already have a big mailing list.

It was helpful to read about having systems, but one of the best parts for me (other than JVs and launch info) was about automation, and deciding what to automate or not. (Automation seemed important in really helping to get the word out faster, AND easier, so it was a big issue for me.
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14 of 16 people found the following review helpful By bronx book nerd VINE VOICE on August 22, 2008
Format: Hardcover
Although this book has a lot of helpful and interesting information, it suffers from a key problem - it doesn't know what kind of book it is. By that I mean that author Ken McArthur seems as if he was at times penning a self-help book, then a very technical how-to book, or was it a how to make a lot of money book, or maybe it was a book warning about the perils of selling an online product, or maybe it was about the difficulties of making a lot of money - wait no, it's an inspirational/motivational book. All these areas are covered to some extent, and give the book a kind of haphazard feel. When you get to an interesting section, it's like driving on an otherwise mediocre scenic tour and suddenly coming upon a really beautiful site.

The book is also at times a frustrating read because McArthur covers important topics on a general level, leaving the reader thirsting for a very specific example. Take online products. Please provide a specific, detailed example. He gets specific at the end when he talks about his online product, but even there it not detailed enough. Maybe this book was really just promotional material to go to his website and buy his product.

Part of me wants to give it a 4, but I think a 3 is more justified because in the end I am left with the feeling that there surely are other authors with more focused things to say.

One last thing - a pet peeve. I really don't like when authors quote themselves in a book. What's up with placing your own quotes in shaded boxes? If something is really quotable, it should be done by readers and not by the authors.
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10 of 11 people found the following review helpful By Moonstone Star White on June 17, 2008
Format: Hardcover Verified Purchase
The promise of this book was to help anyone to make an impact in an already crowded marketplace. The author is sincere and writes in a warm and friendly manner. The direction of the book is almost exclusively toward online marketing.

Having studied online marketing through email subscriptions and paid mentoring, I found little in this book that I was not already familiar with. There is a lot of attention paid to joint venture partnering, but it seems geared toward those who are already fairly successful marketers. Making the leap from newcomer to one who might seriously be considered by these top-level marketers is one that I thought should have been given more attention, given the purpose of the book. Many names were mentioned of people the author has partnered with that I do not believe would be accessible to most marketers.

I liked his advice to keep marketing concepts simple, but again, that is not new. The book contains some good inspriational stories and snapshots, and I found these to be the most interesting parts of the book.

This may be a good book for the newcomer to online marketing techniques in becoming more informed, but the newcomer will be left with many unanswered questions as to the implementation of its ideas.
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Format: Hardcover
Stephen Covey meets Walt Disney. That's how I'd describe the world imagined and being worked towards in this super new book by Ken McArthur. I hadn't heard of Ken until about a week ago, and I bought the book based on what I've read about him on the web. I am not just satisfied, I'm deeply impressed. This book is as practical as 'The 7 Habits' and as forward looking as 'It's a small world'. I've been in business for 24 years and rate this book as 'Top Shelf, keep it nearby'.

Mike Saatkamp
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Most Recent Customer Reviews


More About the Author

Ken McArthur, best-selling author of "Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World," has enabled thousands of people to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone.

The popular host of jvAlert Live -- a series of live events that bring top-level marketers together to create multi-million dollar joint venture relationships -- he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes.

Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet.

Ken McArthur is also the creator of AffiliateShowcase.com, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world's largest survey ever attempted on the subject of creating and launching successful information products.

Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a "proof of concept" for Info Product Blueprint a massive home study course that is the "bible" of info product creation.

Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.

Ken McArthur's Impact Action Team took a small group of people working together and managed to get a simple message of hope out to over 19.1 MILLION people in less than 30 days to help prevent teen suicide!

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Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World
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