Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World (Hardcover)

~ Ken McArthur (Author)
Key Phrases: pressure cooker, personal impact system, joint venture offers, Affiliate Showcase, Steaming Hot Fire Hose, Info Product Blueprint (more...)

Editorial Reviews

Product Description

How can one ordinary person make a difference in this noisy world?

Some people spread a simple message that is so compelling that their voice is not solo for long. People rally around their message and spread it like wildfire.

Impact reveals the key strategies used by some of the most influential people in the world. These people create measurable and undeniable impact on millions of people. The stories of these people and ordinary people alike, illustrate vital strategies that enable you to create your own legacy.

How does one person touch millions of lives and have an impact on the way people think and act? Many people dream of having that kind of effect on others' lives, but few know how to accomplish it.

If you want to make a real difference in peoples' lives:
* Your ideas, products, and services must be noticed.
* The news must be spread quickly.
* Your projects must be sustainable over time.

Impact will delve into stories of ordinary people who have left their marks on the world. You will discover very select and simple actions you can begin implementing today to ensure impact on a massive level. You'll learn how to:
* Get noticed in a world that doesn't want to listen to you.
* Find your audience and make them your advocates.
* Motivate millions to action.

From the Back Cover

"You have to be seen to sell and Impact is the most insightful and powerful step by step advice that anyone can follow and have tremendous impact right now! A must read for every entrepreneur, non-profit and business owner."
--Dave Lakhani, best-selling author of Persuasion: The Art of Getting What You Want

"Ken McArthur is one of the most low-key geniuses I've ever met. I've never met anyone with such a big brain who had such a big heart."
--Mark Joyner, best-selling author of Simpleology: The Simple Science of Getting What You Want

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Product Details

• Hardcover: 256 pages
• Publisher: Career Press (May 1, 2008)
• Language: English
• ISBN-10: 1564149978
• ISBN-13: 978-1564149978
• Product Dimensions: 9.1 x 6 x 1 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (21 customer reviews)
• Amazon.com Sales Rank: #497,446 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 13 people found the following review helpful:

5.0 out of 5 stars A lot of great info in a little book..., May 13, 2008

By	etckt (west coast) - See all my reviews

I was surprised there was so much info put into this book, but it's still easy to follow and understand. I also like the step-by-step info, lists and bullet points, making it easier and more helpful than just a long narrative. Ken does come across like the nice guy a bunch of people say he is, with quite an interesting story, but it's so not just about him and what he did (unlike some books I've read).

Before the book, I thought a lot of the stuff would just be common sense, but I was wrong. It amazed me that some aspects I once thought were the easy parts or not that big of a deal, actually are (even like picking a product name - easy, but a lot of small important considerations that really matter.)

It also helped me see that done the right way, it can be easier than I thought to get my message out there and be heard, and that I knew even more people than I originally thought that could help me.

I knew there'd be info about joint ventures and product launches, but Ken goes into so much detail and gives so much information, it was waaay more helpful than I expected. It also made me realize I was leaving a whole lot of stuff out when I was figuring out what goes into a product launch and how to really make impact. With all of this new info, when I AM finally ready to do a launch, I'll be better prepared and have a much better chance for success! The book also helps people like me that don't already have a big mailing list.

It was helpful to read about having systems, but one of the best parts for me (other than JVs and launch info) was about automation, and deciding what to automate or not. (Automation seemed important in really helping to get the word out faster, AND easier, so it was a big issue for me.) It turns out some of the things to consider weren't as easy as I originally thought, and I've been looking at it all wrong, and would have worked on automating some of the wrong thinss. Now I know how to make those decisions the right way.

Overall, Ken's book is filled with a lot of terrific and useful information, with great lists and bullet points to make it easy to follow and understand, with some great stories as well (relevant ones). It's helping me fix some of my thinking, is filling in a lot of holes for other issues, and will now make me much more prepared for my own launch and getting my message out there! So thanks, Ken.

7 of 8 people found the following review helpful:

4.0 out of 5 stars A Summary of Online Marketing Tactics, June 17, 2008

By	Moonstone Star White (FL, USA) - See all my reviews

The promise of this book was to help anyone to make an impact in an already crowded marketplace. The author is sincere and writes in a warm and friendly manner. The direction of the book is almost exclusively toward online marketing.

Having studied online marketing through email subscriptions and paid mentoring, I found little in this book that I was not already familiar with. There is a lot of attention paid to joint venture partnering, but it seems geared toward those who are already fairly successful marketers. Making the leap from newcomer to one who might seriously be considered by these top-level marketers is one that I thought should have been given more attention, given the purpose of the book. Many names were mentioned of people the author has partnered with that I do not believe would be accessible to most marketers.

I liked his advice to keep marketing concepts simple, but again, that is not new. The book contains some good inspriational stories and snapshots, and I found these to be the most interesting parts of the book.

This may be a good book for the newcomer to online marketing techniques in becoming more informed, but the newcomer will be left with many unanswered questions as to the implementation of its ideas.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Impact: How to get noticed, Motivate Millions, and make a difference in a noisy world, May 23, 2008

By	Michael A. Saatkamp DC - See all my reviews (REAL NAME)

Stephen Covey meets Walt Disney. That's how I'd describe the world imagined and being worked towards in this super new book by Ken McArthur. I hadn't heard of Ken until about a week ago, and I bought the book based on what I've read about him on the web. I am not just satisfied, I'm deeply impressed. This book is as practical as 'The 7 Habits' and as forward looking as 'It's a small world'. I've been in business for 24 years and rate this book as 'Top Shelf, keep it nearby'.

Mike Saatkamp