SECTION 1: ALLEGORY---Steve Loveland, the owner of a software firm, has hit bottom. He’s about to lose his company and family, and he’s desperate to turn things around. Jennifer Silverstone, a finance-savvy consultant, helps him implement the six essential scoreboards every business needs. This transition to running a business with numbers, which every entrepreneur must eventually make, gives him the clarity required to save his business. With plenty of real-life problems, like a layoff, company-wide salary reduction, bank loan negotiation, family issues, and more, following Steve through this journey teaches fundamental finance and accounting principles in an interesting and engaging format. No matter where a business is in its life cycle, the contents of this book will empower entrepreneurs everywhere to Impact Your Business. SECTION 2: CONCEPTS---IMPACT is actually an acronym, and it represents the six criteria to which all reports and information an entrepreneur receives about the business’ performance should adhere: Insightful, Meaningful, Precise, Accessible (both physically and intellectually), Comparative, and Timely. Along with a thorough explanation of how to meet these six criteria, this section shares a detailed explanation of the need every business has for the right data, and its relationship to clarity, strategic insight, competitive advantages, and cash. SECTION 3: HOW TO---In order to implement the principles taught in the allegory and then reinforced in Section 2, every business needs six essential scoreboards if the entrepreneur or leadership team wants the clarity that can lead to a far more effective and successful enterprise. Before this can be done, a business needs to properly assemble its three-piece puzzle of staff, software, and processes. Every stage of a company’s life-cycle is addressed, with lots of examples from various industries and real-life scenarios. In addition, each of the six scoreboards is analyzed using the IMPACT standards to ensure any reader can gain advantages by implementing these critical reports. SECTION 4: TOOLS & RESOURCES---With chapters dedicated to a thorough analysis of the allegorical symbols from Section 1 as well as a glossary to make sure the reader understands everything in Sections 2 and 3, any ‘do-it-yourselfer’ will be empowered with the knowledge to allow this book to make a difference in their business. In addition, the tools and resources (valued at over $350) available exclusively to those who buy this book include one free customized industry data and analysis report, sample scoreboards and reports, and much more.
Ken Kaufman has served in various leadership roles, including President, CEO, CFO, COO, VP of Administration, and VP of Sales, in entrepreneurial start-ups, mid-stage companies, and large multi-national corporations in a variety of industries. He is currently the President, CFO, and board member of Aribex, a four-year consecutive Inc. 500/5000 company and the founder of CFOwise, a Top 25 Under Five award recipient four consecutive years. He is also fulfilling a term as chairman of the Utah Valley Entrepreneurial Forum (UVEF).
In 2012 Ken was recognized by Utah Business as CFO of the year. He's been mentioned on several Top Forty Under 40 lists and was included in Signal Peak Venture's 2010 and 2012 classes of the top 100 Entrepreneurs. He wrote an award-winning and best-selling book, Impact Your Business, and is a sought-after speaker and writer (American Express OPEN Forum®). He earned a B.S. in business from BYU and MBA from the University of Georgia in finance & entrepreneurship where his peers selected him as the most outstanding student.
Ken Kaufman actively serves in his church and the Boy Scouts of America. He regularly mentors BYU business students and judges business plan competitions. He lives in Lehi, Utah with his wife and six children.
