The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumer's online purchasing decisions.
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About the Author
Salvatore Zappala is based at the Faculty of Psychology of the University of Bologna, Italy, where he teaches Psychology of Economic Behaviour. Colin Gray is Professor of Enterprise Development at the Open University Business School, UK. He is also President of the Institute for Small Business and Entrepreneurship, and Trustee of the Small Enterprise Research Team.
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Inside This Book
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First Sentence:
Global competition and the potential of ICT to increase massively the speed of communication and access to information offer enormous business opportunities though added complexities mean that individual firms are finding harder to manage on their own. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
high risk websites, consumer incompetence, innovative adopters, web site localization, localized web site, seller mistakes, high status source, global web site, craft enterprises, small firm owners, analyzed companies, shopping orientation, climate inventory, adoption levels, electronic catalogues, social network theory, buying online, représentations sociales, bought online Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Journal of Marketing, European Commission, World Wide Web, Free Press, Internet Research, London Development Agency, Prentice Hall, Cambridge University Press, Journal of Retailing, Academic Press, Enterprise Directorate, Journal of Business Research, British Library, Englewood Cliffs, International Benchmarking Study, Journal of Consumer Research, Small Business Service, Technopolis Group, Emilia Romagna, Management Science, Mucchi Faina, Quarterly Survey of Small Business, Small Enterprise Research Team, Synthesis Report New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Global competition and the potential of ICT to increase massively the speed of communication and access to information offer enormous business opportunities though added complexities mean that individual firms are finding harder to manage on their own. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
high risk websites, consumer incompetence, innovative adopters, web site localization, localized web site, seller mistakes, high status source, global web site, craft enterprises, small firm owners, analyzed companies, shopping orientation, climate inventory, adoption levels, electronic catalogues, social network theory, buying online, représentations sociales, bought online Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Journal of Marketing, European Commission, World Wide Web, Free Press, Internet Research, London Development Agency, Prentice Hall, Cambridge University Press, Journal of Retailing, Academic Press, Enterprise Directorate, Journal of Business Research, British Library, Englewood Cliffs, International Benchmarking Study, Journal of Consumer Research, Small Business Service, Technopolis Group, Emilia Romagna, Management Science, Mucchi Faina, Quarterly Survey of Small Business, Small Enterprise Research Team, Synthesis Report New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 99
books:
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- Diffusion of Innovations, 5th Edition by Everett M. Rogers on 5 pages
- Social Representations: Essays in Social Psychology by Serge Moscovici on page 235, page 247, and page 248
- Social Representations (European Studies in Social Psychology) by Robert M. Farr on page 235, page 247, and page 248
- Social Representations by Jean Claude Abric on page 235, page 247, and page 248
- Information Technology: the Basics Pb (City and Guilds/Macmillan) by Barbara Wilson on page 20, and page 175
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