This crisis is just around the corner. Trends are converging to create an unprecedented dilemma for employers throughout the free world. Because so few corporate leaders are fully aware of their predicament, executives who do prepare for the new operating environment will lead their organizations to a bright future; those who ignore the threat risk dangerous vulnerability.
Employers have been lulled into complacency by the demands of economic, stock market, and competitive issues. Even with all these problems, theres a bigger challenge on the way: Cyclical economic growth will create more jobs, providing abundant opportunities for workers who will make their own choices. Will they choose you?
Many healthy employers today risk extinction. If they dont begin serious repositioning right away. the risk is great. Unfortunately, few, if any, employers have addressed the issues.
This book is a wake-up call. Filled with evidence and advice, for corporate leaders in for-profit, not-for-profit, governmental, and education organizations, this book cites chapter and verse about how to evaluate your vulnerability and take action.
No one is immune. The concepts presented in these pages are vital for board members, Chief Executive Officers, Chief Financial Officers, Chief Human Resource Officers, and others responsible for present and future sustainable success. Chances are, they have not evaluated their vulnerability or made viable plans to manage the impact of this crisis on their organizations.
