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Implementing and Developing Cloud Computing Applications Hardcover – November 17, 2010

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ISBN-13: 978-1439830826 ISBN-10: 1439830827 Edition: 1st

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Editorial Reviews

From the Author

Cloud computing is a disruptive technology. A game-changer. 
Implementing and Developing Cloud Computing Applications by David E. Y. Sarna is for Information Technology Managers, Systems Managers and enterprise executives who need to plan, implement, deploy and manage cloud computing applications.
Managers are rightly concerned about the reliability, availability, scalability, security, privacy and cost of deploying in the cloud. Sarna addresses these issues. 
Creatio Ex-Nihilo
When thinking about cloud compuitng, we need to recognize that it was not created ex nihilo (out of nothing). Rather, cloud computing evolved and developed creatio ex materia(creation out of pre-existent matter); it evolved from Chaos or at least evolved chaotically. It's rapidly maturing, but still very much an adolescent.
Geng Yin - Year of the Tiger
Cloud concepts and virtualization had their genesis in the 1960s and cloud computing was at least seven years old in 2010. However, the stars did not become properly aligned in a way that enabled cloud computing to really take off before 2010, the "Year of the Cloud" (in the Chinese calendar, 2010 is formally 
Geng Yin, the Year of the Tiger, which is also apt). 
But aligned they are, and cloud computing is the hottest thing going in the IT community. 
That's great and all, but can a real enterprise get there?  
There are obstacles to successful deployment. It's not just the cloud that has a past. Enterprises too have legacy applications to deal with (many also dating back scores of years), and also institutionalized legacy thinking that requires re-examination in an era of pervasive Internet, open source computing, and private, public, and hybrid clouds. 
For cloud computing to succeed in the enterprise, we need to keep in mind the words of Shakespeare in the famous bit of fatherly advice given by Polonius to Laertes shortly before Laertes leaves for France: "This above all: to thine ownself be true."  To succeed, you need to know your own organization, its security 
requirements, criticality, ethos, politics, institutional memory, and willingness to change. 
Bus to Nirvanna
Be mindful that the bus headed to cloud computing nirvana did not begin loading up passengers at its last stop. You may have gotten on at one of the first stops (if you are an old geezer like me) or you may have jumped on closer to the terminus.  
Elijah's Fiery Chariot
The fact is that cloud computing did not suddenly just descend from heaven like the prophet Elijah's fiery chariot (1 Kings 19:19-21; 2 Kings 2:1-18). It evolved from concepts dating back half a century, and was made possible by continuing advances in a host of technologies, including transistors, communications, and 
software development. 
This is not a trivial point. Successfully taking advantage of the cloud requires an understanding of what is similar, what is radically different, and what has evolved. For that reason, we begin with basic concepts and some history. 
If I had my druthers, (no surprise here), I'd have you start reading my book with Chapter 1 and read straight through to Chapter 15 (No surprise that). I recognize, however, that reading this book from cover to cover may not be for you, so here's a roadmap.
The Nuts and Bolts of It
I begin with the history and overview provided in chapters 1 - 3. You may be tempted to ignore those and "just dive in" to the nuts and bolts of it, beginning in Chapter 4. Fair warning, however: those who do so without having previously acquired the requisite perspective elsewhere run multiple risks:
  • Missing the forest because of the trees
  • Ignoring the lessons of history, and thus being condemned to repeat them
  • Forgetting Corinne Bailey Rae's oh so true lyrics:
     Maybe sometimes, we've got it wrong, but it's alright
The more things seem to change, the more they stay the same
Oh, don't you hesitate.
As support for those with specific concerns and limited time, here are some navigational aids: 
There are some really valid issues related to how to get to the cloud, and most especially, how to avoid being locked in to a single vendor. There are definitely some steps you can (and should) take to avoid lock-in. But you are not alone in this concern, and real progress is being made in standardization and in speeding up and facilitating interclouding. See Chapter 4, Moving Into and Around the Clouds and Efforts at Standardization.
Siren Call
The siren call of the cloud is "pay as you go." True enough, you avoid capital costs and replace them with operating expenses. But how much cloud do you need? Can you scale up and down quickly? How do you manage response times? What need you do to manage and to measure? What is it all going to cost you? Those focused on cloud economics can jump right in to Chapter 5, Cloud Economics and Capacity Management where these topics are addressed.  
Readers primarily concerned about issues of reliability, availability, scalability, security and privacy can start with Chapter 8, Securing the Cloud - Reliability, Availability and Security and move on from there. 
Those who would appreciate seeing a concrete example first before undertaking their journey into the cloud can read Chapter 6, Demystifiying the Cloud: A Case Study Using Amazon's Cloud Services (AWS). 
Trying to choose from among the many vendor offerings - the Cloud is in the "gold rush" phase and many are prospecting among the unwary - seems like a daunting task. Readers who are vendor-hunting should read chapters 7 and 10 - 13 and also Support and Reference Materials in Chapter 15. 
For a real-life case study, please see Chapter 14 aboutPractice Fusion, a cloud-based service many of us wish our medical practitioners subscribed to. 
My fond hope is that after you have finished reading this book, you will have a good understanding of what cloud computing is, why it's useful, what are the issues to navigate and what are known pitfalls to avoid in order to ensure a successful and economical deployment. You will understand the range of solutions available, how to choose what's best for your organization, and what standards are developing to ensure fast and secure interclouding, which is the wave of the future. 
Like Whitewater Rafting 
Clouding is like whitewater rafting. There are six recognized grades of river difficulty, starting with Grade 1: Very small rough areas, might require slight maneuvering, progressing to grade 2: Some rough water, maybe some rocks, might require some maneuvering.(Skill Level: basic paddling skill), and ultimately on to 
Grade 5, whitewater, large waves, large volume, possibility of large rocks and hazards, possibility of a large drop, requires precise maneuvering (skill level: advanced whitewater experience). There are also Grade 6 rapids, considered to be so dangerous as to be effectively unnavigable on a reliably safe basis. Rafters can 
expect to encounter substantial whitewater, huge waves, huge rocks and hazards, and/or substantial drops that will impart severe impacts beyond the structural capacities and impact ratings of almost all rafting equipment. Traversing a Grade 6 rapid has a dramatically increased likelihood of ending in serious injury or 
death compared to lesser classes. (Skill Level: Successful completion of a Grade 6 rapid without serious injury or death is widely considered to be a matter of great luck or extreme skill).
I wish you a bon voyage as you embark on your own exciting, thrilling and once-in-a-lifetime journey. 
And please, stay away from the Grade 6 rapids.

From the Back Cover

Shelving Guide: Software Engineering & Systems Development
Implementing and Developing
Cloud Computing Applications
From small start-ups to major corporations, companies of all sizes have embraced cloud computing for the scalability, reliability, and cost benefits it can provide. It has even been said that cloud computing may have a greater effect on our lives than the PC and dot-com revolutions combined.
Filled with comparative charts and decision trees, Implementing and Developing Cloud Computing Applications explains exactly what it takes to build robust and highly scalable cloud computing applications in any organization. Covering the major commercial offerings currently available, it provides authoritative guidance through the implementation process. It puts cloud computing into historical context and considers how cloud computing affects project management, budgeting, and lifecycle management in your organization. It also explains how to:
  • Choose the best combination of platform, tools, and services
  • Develop new cloud applications from scratch
  • Migrate legacy software
  • Prevent lockin to a single vendor
  • Estimate costs and benefits
  • Address reliability, availability, and security concerns
  • Use interclouding, Cloud Brokers and other techniques for safely deploying in public, private, and hybrud clouds
  • Take advantage of the latest developments, including OpenStack
From software and testing tools to best practices and service providers, this book considers the entire cloud application environment. It details the platforms currently available, tools that facilitate development, as well as the costs involved. Designed specifically for software developers and their managers, this complete resource includes case studies that illustrate the latest cloud computing technologies, implementation issues, and recently developed solutions. It also provides access to a blog to help keep you current on the latest developments in cloud computing.
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Product Details

  • Hardcover: 344 pages
  • Publisher: Auerbach Publications; 1 edition (November 17, 2010)
  • Language: English
  • ISBN-10: 1439830827
  • ISBN-13: 978-1439830826
  • Product Dimensions: 0.8 x 6.2 x 9.8 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,630,016 in Books (See Top 100 in Books)

More About the Author

David E. Y. Sarna is CEO of WoodallTech, which makes hydrogen on demand by splitting water. He is the author or co-author of six books, including Evernote For Dummies, PC Magazine Windows Rapid Application Development, Implementing and Developing Cloud Computing Applications, and History of Greed, 120 articles published in professional magazines, and national newspapers and he holds several patents.

Mr. Sarna has over thirty-five years of experience as a management consultant and as an executive of high-technology companies, and is Managing Director of Hendon, Stamford Hill & Co., Inc. (HSH). His blog, (SM) is devoted to On-Demand and Cloud Computing and (SM) tracks the comings and goings of Google, its friends, and its enemies. He also has experience in detecting and avoiding financial fraud. His popular blog, (SM) covers financial greed, including securities fraud, money laundering, insider trading, Ponzi schemes, pump and dump, and related white-collar crime.

Mr. Sarna has been involved in several start-up companies, primarily in the areas of technology, biotechnology and medical devices. He has been a director of publicly traded companies specializing in computer technology and has served as chairman of audit and compensation committees, as well as in advisory position to the boards of directors of public, private, and not-for-profit boards of directors. Prior to founding HSH, Mr. Sarna served on the Advisory Board of Hudson Venture Partners, a New York venture capitalist.
He has been a board member, director and executive officer of the Ramaz School, and on the Board of Yavneh Academy, both not-for-profit schools.

Mr. Sarna was founder, Chairman, Chief Executive Officer, and a director of ObjectSoft Corporation, a publicly-traded company which he founded in 1990, and Image Business Systems Corporation (IBS), a software company specializing in document image processing which he founded in 1988 as a spin-off of International Systems Services Corp. IBS was the first large-scale client-server software for document image processing. IBM and Warburg Pincus were major investors in IBS, Both companies were listed on the NASDAQ.
Prior to founding Image Business Systems Corporation, Mr. Sarna was Executive Vice President and a co-founder of International Systems Services Corp. (ISS), a management consulting firm. There, he architected ISS Three, a computer capacity planning tool which ISS successfully marketed and ultimately sold successfully to UCCEL Corp., now part of Computer Associates. ISS was successfully sold to a public company.

Earlier in his career, Mr. Sarna was employed by Price Waterhouse & Co., as a management consultant, and by Honeywell and IBM in engineering and sales capacities.
Mr. Sarna holds a BA degree cum laude with honors from Brandeis University and did his graduate work in Computer Science at the Technion - Israel Institute of Technology.

He is a certified systems professional, a certified computer programmer and certified data processing auditor. He is the author of the forthcoming History of Greed, to be published by Wiley in Spring 2010, and the forthcoming Implementing and Developing Cloud Computing Applications to be published in 2010 by Auerbach Press. He is co-author, with Mr. Febish, of PC Magazine Windows Rapid Application Development (published by Ziff- Davis Press in 1994), which was translated into several languages, four other books and over 120 articles published in professional magazines as well as The Washington Post, The New York Daily News, and The New York Post. He also holds several patents in the fields of bar coding and kiosk technologies.

Mr. Sarna has been honored by the Computer Measurement Group, Inc., by IBM and by Microsoft Corporation, where he was a founding Regional Director of the Microsoft Developers Network.
He is a popular speaker and seminar leader and has appeared on television many times, including multiple national appearances on the Fox Network, CNN, and MSNBC.

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Amazon Customer on August 9, 2011
Format: Hardcover
David Sarna writes with style and grace and authority. He is a master of the subject, he presents it in great clarity and makes a highly technical subject colorful and engrossing. Highly recommended!
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1 of 2 people found the following review helpful By cloudexpert on March 8, 2011
Format: Hardcover
This book is a very useful guide for any technologist wishing to enter the world of cloud computing. It can also be an interesting opportunity for non-IT people to explore a new domain. The chapters are organized very well, and their content is clear and comprehensible. There are many examples and walk-through tutorials.
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