Implementing Enterprise 2.0: A Practical Guide To Creating Business Value Inside Organizations With Web Technologies (Paperback)

~ (Author)
Key Phrases: enterprise content management, blogging policy, social media policies, Lotus Connections, Movable Type, Harvard Business Review (more...)

Editorial Reviews

Product Description

Implementing Enterprise 2.0 provides detailed practical insights into how to create substantial business value with web technologies, supported by numerous case studies of successful implementation and lessons learned. Implementing Enterprise 2.0 can be used to gain a clear understanding of Enterprise 2.0 and Web 2.0 in organizations, identify opportunities for value creation, provide a structured view of benefits and risks, establish governance initiatives, create and communicate a clear Enterprise 2.0 strategy for your organization, and design and implement successful projects.

About the Author

Ross Dawson is globally recognized as a leading authority on business strategy. He is Chairman of both international consulting firm Advanced Human Technologies and global events and strategy company Future Exploration Network. Ross is author of the Amazon.com bestseller Developing Knowledge-Based Client Relationships, now out in its Second Edition, the acclaimed Living Networks, recently released in an Anniversary Edition, the top-rated business blog Trends in the Living Networks, and extensive academic journal articles and white papers for clients such as Microsoft and SAP. Strong demand for Ross's expertise has seen him deliver keynote speeches across six continents and consult to leading organizations worldwide such as Ernst & Young, Macquarie Bank, Morgan Stanley, News Corporation, Procter & Gamble and many others. Ross's frequent media appearances include CNN, Bloomberg TV, SkyNews, European Business Network, Channel News Asia, ABC TV, Today and Sunrise shows, Washington Post, Boston Globe, CIO and many others.

Product Details

• Paperback: 196 pages
• Publisher: CreateSpace (February 25, 2009)
• Language: English
• ISBN-10: 1441486909
• ISBN-13: 978-1441486905
• Product Dimensions: 10 x 7.9 x 0.6 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #631,486 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Using the Value Strategy for Implementing Enterprise 2.0, October 22, 2009

By	webtechman (Washington DC, USA) - See all my reviews

Ross Dawson does an amazing job of sharing the Value Strategy for implementing Enterprise 2.0.

I am a professional Enterprise 2.0 developer and fixing poor implementations of Enterprise 2.0 has paid me well over the years. Some organizations have invested countless hours and thousands upon thousands of dollars trying to implement E 2.0 and knowledge management solutions. Most of these solutions fail, mostly because they lack a strong implementation strategy and the adoption rate dies.

I believe most people would like more time and reduced workloads. I also believe most organizations would like higher productivity and profits. Everyone wins when Enterprise 2.0 solutions are implemented with a winning strategy. Ross carefully explains all the necessary steps for a successful Enterprise 2.0 solution.

* Ross explains the Business Value of Social Media tools like Blogs, Wikis, Micro blogs (internal Twitter), Social bookmarking, ...
* He includes many case studies (missing from most E 2.0 info) and details about Business Culture.
* The Golden Nuggets in the "Adoption" sections are priceless.
* The charts and graphs are absolutely beautiful.
* There is something here for everyone.

I have read some of these other reviews about how some of this information is available on the web. This is true, Ross Dawson is on Twitter and has a blog. He also offers a free "Social Media" chapter from his book on his web site.

This book can save you countless hours and dollars.

If you are looking for code or tools, then this book is not for you.

If you want to implement successful Enterprise 2.0, then get this book today!

Implementing Enterprise 2.0: A Practical Guide To Creating Business Value Inside Organizations With Web Technologies

I also recommend getting a few extra copies for your colleagues.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Readable, Useable, Practical, Exceptional, June 15, 2009

By	Jeff GILLING "Jeff Gilling" (Sydney, Australia) - See all my reviews

Ross Dawson is quite properly regarded as a leading authority on business strategy. In Implementing Enterprise 2.0 Ross distills all of the essential information that forward thinking business leaders need to harness the opportunities presented by changing and emerging internet technologies. The information presented by Ross is well laid out, it is easily readable and very useable. In short, this is an immensely practical, exceptional guide to understanding and using Web Technologies to add value to your business.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Comprehensive treatment with great data, April 21, 2009

By	David Holloway "The Metaverse Journal" (Australia) - See all my reviews (REAL NAME)

This is a book not for the faint-hearted. Not because it's dense - it's not and it is in fact an extremely well laid out and written book.

It's challenging from the viewpoint of providing well-researched examples of where business should actually be in regard to Web 2.0 technologies, and most businesses will be found wanting in that respect at present. The key value in this book is that it shows business how to become Enterprise 2.0 savvy and actually deliver superior customer service and internal productivity.