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Implementing SugarCRM: 'A step-by-step guide to using this powerful Open Source application in your business.' Paperback – February 24, 2006


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Implementing SugarCRM: 'A step-by-step guide to using this powerful Open Source application in your business.' + SugarCRM For Dummies + The Definitive Guide to SugarCRM: Better Business Applications (Books for Professionals by Professionals)
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Product Details

  • Paperback: 328 pages
  • Publisher: Packt Publishing (February 24, 2006)
  • Language: English
  • ISBN-10: 190481168X
  • ISBN-13: 978-1904811688
  • Product Dimensions: 9.1 x 7.5 x 0.9 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,664,261 in Books (See Top 100 in Books)

Editorial Reviews

From the Publisher

"SugarCRM is one of the most exciting open source products around today, and Michael Whitehead has created the definitive guide to it. Michael packs the book with his experience as the premier independent SugarCRM consultant. It's not just a powerful guide to SugarCRM, it's a practical, hands on introduction to CRM as a whole. If you want to harness technology to enhance your customer relationships then read this book. You'll be glad you did."
-- Bernard Golden, author, "Succeeding with Open Source"

Do you want to introduce the benefits of world-class customer relationship management to your business? This book will give you all the information you need to start using this powerful, free CRM system right away!

Written by a veteran SugarCRM expert and experienced documentation author (not to mention official SugarCRM Rock Star!), this book is the definitive guide to implementing SugarCRM. Whether you are still wondering exactly what benefits CRM can bring, or you have already learned about CRM systems but have yet to implement one, or you're working with SugarCRM already… this book will show you how to get maximum benefit of this exciting product.

SugarCRM is a popular customer relationship management system. It is available in both free open source and commercial versions, making it an ideal way for small-medium business to try out a CRM system without committing large sums of money. Although SugarCRM is carefully designed for ease of use, attaining measurable business gains requires careful planning and research. This book distils hard won SugarCRM experienced into an easy to follow guide to implementing the full power of SugarCRM. SugarCRM is an extensive PHP/MySQL based application but with its rich administration interfaces no programming is required to get the most of it.

From the Back Cover

Here are just some of the knowledge and skills you will gain when you read this book:

* Learn specific ways in which SugarCRM can increase your profits through richer customer relationships

* The author will help you assess your own companies needs, and plan a SugarCRM implementation tailored specifically to you – it's like having a SugarCRM consultant in the book!

* Decide how to deploy SugarCRM so that it meets your requirements best, and step by step instructions for installing the software

* A complete step-by-step tutorial in using the standard, every day features of SugarCRM

* A look at the various free and commercial add ons available for SugarCRM, as well as advice on when they are useful and how to find more

* Introducing SugarCRM across the business – how to train your staff and get your users enthused about what SugarCRM can do for them

* Essential admin tasks such as data importing, back up, and maintenance

* Integrating SugarCRM with your web site… and tips for other forms of integration too! Includes particular coverage of integration with Mambo…

* Covers installing and using SugarCRM, as well as tips for training and getting employee support

Using a unique checklist approach the book works from the SugarCRM basics right up to advanced features in a clear, friendly way. It is carefully designed to distil hard-won SugarCRM wisdom from a recognized expert into a clear, readable, practical guide. By helping you clarify your business goals the book enables you to build a CRM system to support your business needs, and shows SugarCRM in a realistic business setting through an Extended case study.

Customer Reviews

3.5 out of 5 stars
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Most Helpful Customer Reviews

18 of 20 people found the following review helpful By aj0408 on December 16, 2006
Format: Paperback Verified Purchase
OK, I generally do not write reviews when I like a product. I let others do that (since there are plenty of people who do write positive reviews). But I take it upon myself to let others know when the product sucks. This is one of those occasions.

I am very disappointed with this book for the following reasons:

1. With all the great reviews, I had thought that this would solve world hunger and then some. It went through this book in exactly 40 minutes, scanning over each chapter looking for something that I already did not know. I could not find anything. NOTHING. Nothing at all.

2. It has precious little information about installing, customizing and troubleshooting the application for your specific business needs, which will occur if you are doing anything useful with the application.

3. The documentation pdfs that the sugar folks have put together are much more involved and detailed, not to mention concise and free.

4. The price of this book suggests that it would be a detailed work. The author actually did no research/make any contribution to what already exists in public domain. I felt cheated. Looks like someones idea of making a quick buck. Disgusting.
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14 of 18 people found the following review helpful By Marc D. Behr on March 28, 2006
Format: Paperback Verified Purchase
If you are looking for a book that describes what a CRM is, why you would want one, how you can use one and how SugarCRM may be right for you, then this is a great reference.

But, if you know what a CRM is and why you need/want one and are hoping to learn how to add features/functions to SugarCRM to meet your specific business needs, then this is not your book, especially because of its price.
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2 of 2 people found the following review helpful By Armen Khrimian on October 16, 2006
Format: Paperback
I rate this book with 5 stars because:

1. It presents clear, very clear explanation what a CRM for a small- mid-size business is.

2. The author has background as small- mid-size business manager/owner so he speaks not from technology geek point of view but from business owner/manager point of view. All goals are first of all business goals, not some technological gains.

3. Very clear explanation of open-source SugarCRM.

4. Interconnection of all items (CRM, SMB needs, SugarCRM abilities) together under excellent examples of imaginary small business implementing SugarCRM.

Overall very rare book in these days which speaks about business first of all and speaks with authority of "been there done that". As SugarCRM user myself I find this book extremely useful.
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2 of 2 people found the following review helpful By Timothy Haley on March 31, 2006
Format: Paperback
We're now in the process of implementing SugarCRM in our business and I've found this book to be an invaluable tool in helping us during this process.

The writing is clean and clear and the author has added some flavor to what can be a dry subject.

I would highly recommend it to anyone using or considering using SugarCRM in their business.
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