Implementing Value Pricing demonstrates a superior model to price for professional services: selling intellectual capital with pricing based on the results and value it creates, not the cost or time it took to formulate.
Written by veteran speaker, writer, and educator Ronald Baker, this book declares the customer as the sole and ultimate arbiter of value. It proposes a business model change from "We sell time" to "We sell intellectual capital," exploring the requirements, hurdles, challenges, and opportunities that enlightened firms transitioning to this new business model will face.
Driven by theory and the actual experiences of many firms, Implementing Value Pricing features seven appendixes available for download on the companion website containing checklists, strategies, sample forms, and case studies, and discusses:
Business model innovation
The latest research on the history of the billable hour and timesheets
The foundations of creating value
An eight-step model to assist firms to implement value pricing
Two frameworks for scoping complex engagements
What, specifically, replaces hourly billing and timesheets
Seven appendixes available for download on the companion website—containing checklists, strategies, sample forms, and case studies
With case studies from firms that have profitably implemented these specific ideas, Implementing Value Pricing is a practical guide for how and why to implement a business model change, create more value, and unlock the tremendous competitive power hidden in the intellectual capital of every professional firm.
Ron Baker does a wonderful job of explaining value pricing for service professionals.
Having enjoyed and benefited from Ronald Baker's earlier book "Pricing on Purpose," I fully expected Implementing Value Pricing, his latest, to be very worthwhile.
I found this book to be an excellent investment and highly recommend it to anyone in a professional services industry.
A must read for any CPA firm. If you are using the billable hour this book will challenge your thinking in a great way. I highly recommend!Published 1 month ago by Justin Schellenberg
I just finished my first read through this book and all of the appendices and it is, in a word, fantastic. Read morePublished 1 month ago by Bryce J Propheter
I am a practicing accountant and had always considered myself a skeptic on value pricing. In fact, I wanted to pick this book apart and find things I disagreed with. Read morePublished 1 month ago by Jason Thomas Dinesen
I'm working with pricing and setting expectations in my law practice. I discovered a lot of great information in this book that supports and extends what my business coach has... Read morePublished 2 months ago by Amazon Customer
Lots of theory and background information. Found myself reading huge chunks at a time because it was interesting and useful information.Published 2 months ago by Shelley Johnson
This book blew my socks off. Really.
Baker using robust economics theory - explained in simple english - to show how to price your professional services business. Read more
I run a not-for-profit founded in 1931. We have always determined price on a time/cost model. In these very difficult economic times compounded by the disruption of all things... Read morePublished 8 months ago by Glenn J Hansen
I have always struggled with the hourly-rate system of billing, and now I understand why. I told myself that after I finished the book, I would think through how to undertake this... Read morePublished 11 months ago by Jeanie L. Schainost
I bought this book back in 2010 as I was looking at a different model to charge for my consulting services. Read morePublished 13 months ago by Culture Enthusiast