Implicit Measures of Attitudes [Hardcover]

Bernd Wittenbrink PhD (Editor), Norbert Schwarz DrPhil (Editor)

Book Description

Publication Date: January 5, 2007

Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.

Editorial Reviews

Review

"In recent years, no development in the social sciences has been more exciting than the discovery of implicit attitudes and the pursuit of their measurement. Yet the challenges of developing suitable measures have surprised us all. Different techniques yielded different results, which has inspired richer theory building and produced important insights into the nature of human judgment and the mental representation of preferences. We now see longstanding debates and controversies in new ways. What more could a group of scientists hope for than to make such great progress, and at such a rapid rate? This wonderful book offers a terrific review of these accomplishments and identifies the challenges with which implicit attitude researchers will be grappling in the years to come."--Jon Krosnick, PhD, Departments of Communication, Political Science, and Psychology, Stanford University

 

"This is a book for serious students and practitioners of attitudes research. It offers comprehensive coverage of the new wave of implicit measures, written by some of the top researchers in the field. The chapters provide strong theoretical grounding as well as practical information on the 'how-tos' of each measure. This book would be an ideal text for graduate-level courses on attitudes."--Jeffrey Sherman, PhD, Department of Psychology, University of California, Davis

 

"The measurement of socially significant attitudes has taken a giant leap forward due to the recent development of implicit measures, which are capable of assessing relatively automatic evaluations. This volume presents a scholarly yet very accessible treatment of these new measures, describing them in detail and evaluating their merits. Additionally, the volume shows how these measurement advances have permitted us to address new and fundamental issues about the nature of human judgment. This is a superb, integrative treatment of a major advance in the social and behavioral sciences. I will certainly use it as a text in my social psychology graduate proseminar; it is also likely to be used in advanced undergraduate courses devoted to attitudes, judgment, and assessment."--Charles M. Judd, PhD, Department of Psychology, University of Colorado at Boulder

 

"The study of implicit attitudes is the most significant development in attitude theory and research in recent years. This timely volume features analyses by the major contributors to this important development. The chapter authors skillfully present both the promise and the uncertainties of the many implicit measures that have been proposed. This book is essential reading not only for attitude researchers, but also for all researchers who wish to understand whether they should incorporate implicit measures into their studies. I would definitely use the book in a graduate course in attitudes."--Alice H. Eagly, PhD, Department of Psychology, Northwestern University

About the Author

Bernd Wittenbrink, PhD, is Professor of Behavioral Science in the Graduate School of Business and a member of the Center for Decision Research at the University of Chicago. His research concerns the role that stereotypes and group attitudes play in social judgment and behavior. Dr. Wittenbrink’s work has been published in, among others, the Journal of Personality and Social Psychology, the Journal of Experimental Social Psychology, and the Personality and Social Psychology Bulletin. He serves as Associate Editor for the premier journal in the field, the Journal of Personality and Social Psychology.
 
Norbert Schwarz, DrPhil, is Professor of Psychology, Research Professor in the Survey Research Center and the Research Center for Group Dynamics at the Institute for Social Research, and Professor of Marketing in the Ross School of Business at the University of Michigan. His research interests focus on human judgment and cognition. Dr. Schwarz is a Fellow of the American Academy of Arts and Sciences, the Association for Psychological Science, and the Society for Personality and Social Psychology. His publications include 20 books and more than 200 journal articles and chapters.

Product Details

• Hardcover: 294 pages
• Publisher: The Guilford Press; 1 edition (January 5, 2007)
• Language: English
• ISBN-10: 1593854021
• ISBN-13: 978-1593854027
• Product Dimensions: 9.2 x 6.4 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,771,404 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

3.0 out of 5 stars Not as useful as I would have liked, February 15, 2010

By 

Psyc Researcher "W. James" (Mobile, AL USA) - See all my reviews

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This review is from: Implicit Measures of Attitudes (Hardcover)

I bought this book because I wanted a good practical reference for implicit measures (i.e., a source of measures that I could use in my own research). But honestly, I haven't gotten much use out of it. Some of the chapters are interesting, but most do not have much practical use. The IAT chapter is an exception. I think you could probably use the IAT successfully after reading this one chapter.