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2 of 2 people found the following review helpful:
3.0 out of 5 stars
Not as useful as I would have liked,
By Psyc Researcher "W. James" (Mobile, AL USA) - See all my reviews
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This review is from: Implicit Measures of Attitudes (Hardcover)
I bought this book because I wanted a good practical reference for implicit measures (i.e., a source of measures that I could use in my own research). But honestly, I haven't gotten much use out of it. Some of the chapters are interesting, but most do not have much practical use. The IAT chapter is an exception. I think you could probably use the IAT successfully after reading this one chapter.
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Implicit Measures of Attitudes by Bernd Wittenbrink PhD (Hardcover - January 5, 2007)
$45.00
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