Most helpful critical review
31 of 31 people found the following review helpful
Save your money and time
on October 1, 2006
This book is a bit dated. There is no use for this book if you want to get into this business on a serious basis. Poor style, poor grammar and very poor content. The author devoted 75 pages on trade agreements such as NAFTA and the EU. You don't need to know the technical details of these agreements. You need to sell, sell and sell. This book is very bad. If you want a primer on the ins and outs buy get Exporting, Importing and Beyond. After that, buy Building an Import/Export Business by Weiss (this book gives you techniques that are absolutely useless but it is important to know this...so you don't do what he advises). You can round it off by buying How Small Business Trades Worldwide by John Wiley Spiers who gives a no-nonesense approach. Back to this book. Carl Nelson really needs to update this book to include E-bay and recommend Frontpage or Dreamweaver to create a Website instead of saying it is "easy" to use HTML. In this business, a website isn't necessary but it may be a good idea to have one if you want to market directly to consumers. Also, consider getting into this business by starting off as a Manufacturers representative (consider William H. Krause book on How to Get Started as a Manufacturer Representative) This book was plain AWFUL.