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Impossible PX 70 Color Shade for Polaroid SX-70 Cameras

6 customer reviews

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  • Film must be protected from light during first 3 minutes of development
  • Film responds well to warming during first minutes of development to enhance color saturation
  • 8 Exposures per cassette
  • Film Speed: ISO 300
  • Development: approx 3 minutes at 70°F (21°C)

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Technical Details

Product Description

Product Description

This brand new version of PX 70 film is the latest and much improved Impossible material for your SX-70 camera, taking Color Shade photos to an entirely new level.

From the Manufacturer

Sample PX 70 Color Shade image
Girl with Carrots in PX 70
see more samples above
PX 70 Color Shade

The Color Shade line of Impossible films present a vibrant color palette completely unique from anything in Impossible - or Polaroid - history. PX 70 Color Shade film is Impossible's high contrast color material for Polaroid SX-70 cameras and introduces a magical new color palette to the classic white frame.

PX 70 Color Shade film is intended for use in any vintage Polaroid SX-70 camera. Typical units go by the names Original, Alpha, Model 2, One Step, Sonar, Button, Pronto! and many, many more.

SX-70 camera with Impossible PX Shade
SX-70 camera with Impossible PX Shade
typical SX-70 cameras
Typical Polaroid SX-70 camera styles
How to Use Color Shade films

PLEASE NOTE: All Impossible films MUST be shielded from light during the first 5 minutes of development, and most critically in the first 30 seconds.

This means no shaking please, but straight into your pocket, box or bag, or upside-down on a flat surface. To assist you in this important part of the process, you can use a PX Shade in your SX-70 folding camera, or an Impossible Frog Tongue in your SX-70 plastic "box-type" camera. Fans all over the world have developed many techniques that you can learn about with a simple web search.

It's important to also note that PX 70 Color Shade develops slowly, unveiling an image 10-15 minutes into development. In addition, it will continue to process for up to 24 hours, resulting in a higher contrast, more color-saturated final image.

Generally, if your images appear too light, overexposed, low contrast, or excessively red - it's a result of not shielding the film fast enough. Also, please remember that Impossible films are used in vintage cameras of varying ages and degrees of wear. Be sure that you have a fully working camera before attempting to use Impossible films.

How to Further Enjoy Color Shade films

Color Shade chemistry allows for a wide variety of photo manipulations with tools, heat and other methods. Here we explain just two:

1. Manual Manipulation
You can also use any sort of blunt-tipped object to "draw" using the actual chemistry inside the frame. Traditional Polaroid artists perfected this technique in the 1970's to astounding effect. Experimenting with various implements, as well as time after exposure and application of temperature, will help you find the right combination to realize your artistic vision of the final image.

2. Emulsion Lifts
By removing the white frame on the film, you can separate the layers. By soaking the top layer in hot water, the emulsion will come loose and can be reapplied to watercolor paper or other surfaces. This technique was popular for certain Polaroid films of the past and now all new Impossible films open this opportunity for creative expression.

More Tips
  • Film responds well to warming during first minutes of development. Holding it under your arm will shield from light and warm it!
  • The first fresh color film for Polaroid SX-70 cameras since 2006!
  • For best results and longest shelf life, we suggest you "pop it in the fridge" until use.
About Impossible

Since taking over the former Polaroid film factory in Enschede, Netherlands, in 2008, Impossible celebrates analog instant photography by passionately manufacturing various new instant films for vintage Polaroid cameras. The unique and exciting Impossible films push analog instant photography beyond all traditional limits and offer a new, broad range of possibilities, characteristics and results.

Product Details

  • Product Dimensions: 4.9 x 3.9 x 0.8 inches ; 4.3 ounces
  • Shipping Weight: 4.8 ounces
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B0058SQHKQ
  • Item model number: 1171
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #18,589 in Camera & Photo (See Top 100 in Camera & Photo)
  • Product Warranty: For warranty information about this product, please click here
  • Date first available at August 21, 2011

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By E. Richardson on August 14, 2012
First thing to note about this film is that it is NOT made by the same guys that made your SX-70 and it is still in its experimental stages. You should gauge your expectations accordingly.

REVIEW: I like the film and it works great when properly used!

Some advice on using the film:

BUY/MAKE a light shield!!!! When your film arrives in the mail, you may be tempted to pop it in your camera and test it, but unless your camera has a light shield in place DO NOT insert the film pack, unless of course you want to waist the photos. I thought I could hold a film pack cover at the front and I'd be able to catch it so that no light would hit it...not so easy, and I waisted a photo. You can buy them at Amazon they have a few good options available. I took a Polaroid OneStep Express with the black rollout tounge and popped it off the front of the camera. I then inserted the base of the roll into the eject slot on my SX-70 and secured it in place with light tape, works beautifully, cost $2.00 from Goodwill and the results were phenomenal!!!

When I snap a picture I let the picture sort of hang at the eject slot. With the light shielding tongue covering the photo I place the camera on a flat surface and place a film pack cover over the tongue holding it in place lightly (be careful not to apply to much pressure as it will effect the turnout). Then slow lifting the camera the tongue slips out from under the film cover. This keeps light from hitting the photo.

Leave the picture completely covered from light for the first 10 min or so. The instructions say 4-5 but I wait 10 to be on the safe side. The first 30 seconds are supposed to be the most crucial.
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2 of 2 people found the following review helpful By C. Binder on August 8, 2012
Verified Purchase
My camera has a long "frog tongue" that covers the photo when it spits out and then I grab it super fast and stick it in my pocket. The photos I've taken have all come out over exposed or slightly blurry, today I'm going to try to take my last 2 shots around 7pm in the shade in my back yard to see if I get anything usable. I'll post the link to the photos when that's done. I have mixed feelings about this film. It's hard to write a review for this film because it's not technically finished yet, this is experimental film. The problem is that it costs $25 for 8 shots ($3 a shot) and these old sx-70 film cameras are fickle. My personal results have been bad, really bad, 5 overexposed shots and 1 under exposed shot and like I said, I have 2 shots left. I hope I can get at least these last 2 shots to work.

The problem I'm having might be my technique for shielding the picture, the problem might be the film, the problem might be the electronic shutter on my one step land camera. Whatever the problem it's "impossible" to figure out what's gone wrong without wasting film, expensive film. So buy two packs if this is the first time you've picked up a polaroid in years, because there's a very Very VERY large chance your first 6 or 7 shots will be wasted test shots.

Some things to know, you have to cover the film with your hand immediately after it shoots out the front of the camera. There's no white opacity layer on this film like with the original film from the 70's so it needs to be covered or turned over face down for 5 minutes so the film can develop. AND the film has a very narrow, temperature range in which it will develop without causing problems with the colors.
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By Michael on February 27, 2013
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No matter when you shoot with film, you'll always mess up the first roll/cartridge. This is no exception, You have to know how to properly expose Polaroid film before your shots start looking good. I ruined all but 3 out of 9 exposures (theres not ten) so definitely learn the "ins and outs" of your camera before purchasing.
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