Amazon.com: Customer Reviews: Impossible PRD2442 PX 70 Color Protection Film for SX-70 Cameras (White)
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on November 17, 2013
WARNING: If you are looking at the white box of SX-70 film, DO NOT BUY IT. Impossible has released a new, improved batch that comes in a black box, that is more stable and with faster development times. You can find this at their official website (Google "Impossible Project"). The white boxes will now be sold at even more inflated prices, by third party sellers. The newer film is called SX-70 (rather than PX-70), and the logo/name is on a black box on a white background, rather than on an all-white background.

THE FILM ITSELF

Impossible film, this is not. After having taken 16 pictures (you may scoff, but that's $50!), I wouldn't call any of them total duds-- any mistakes could be blamed more on me than the film itself. Always keep these extremely important tips in mind:

- SET YOUR EXPOSURE DIAL: Start your SX-70's exposure dial from the darkest setting, and work your way up. I've never had to go past the middle point, actually. You will probably never have to set the dial to the brightest setting. Indoors, darkest/ second-darkest did the trick, while outside in the day it was anywhere from second darkest to least dark. Not sure yet about night shots.

- SHIELD YOUR POLAROIDS: Immediately turn your camera upside down the moment it spits the camera out, or shield your hand over it, or install the Impossible Frog Tongue. Any light hitting the picture in its first few minutes will dramatically affect the exposure.

- DEVELOP PROPERLY: Polaroids should develop face-down in a dark, warm place (the darkness is the most important part, warmth is optional but helpful.), NEVER in direct sunlight or lamp-light. DO NOT SHAKE THEM! These babies take about half an hour to even start taking shape, and an hour to fully develop. Keep it face-down that whole time!

Warmth eliminates a slight blue tinge. It won't be so dramatic that your friend will comment "Wow, this picture is blue!" But there will be a slight blue filter look to it. If it's TOO warm, like you're developing it outside on a 90-degree day, expect an orange tinge.

- STORE PROPERLY: Put film packs in the fridge and make sure they stay dry. Let them return to room temperature (for at least an hour) before use.

Yes, this film is very fickle, but if you follow these rules you will be getting pretty consistent results. There's still a long way to go for the Impossible Project. Here's a quick rundown:

PROS
- Beautiful colors and contrast-- vintage Polaroid look captured very well
- Larger than the Fujifilm Instax 8 (3" x 4" compared to 3" x 2")
- Sturdy, less flimsy than Fujifilm instant photos

CONS
- Price-- $3 a shot (theoretically $4 if you use disposable flashbars)
- Long development times-- over an hour, compared to 10ish minutes for Fujifilm
- Tendency to be overexposed-- your camera's exposure dial must (almost) always be in the dark range to compensate
- Extremely sensitive to light during development stage

SO HOW DO POLAROIDS COMPARE TO FUJIFILM?

Fujifilm is the only other major manufacturer of instant cameras on the market. They're more successors than competitors, but it's only natural that there's a big divide in the instant photography community over this.

AVAILABILITY
Since this film is specifically for the SX-70 series, I won't have to mention the Polaroid 300 or Z2300. Polaroids are vintage items, so they will be much harder to find, in a much wider variety of conditions than the Fujifilm Instax Mini 8 Instant Film Camera (White) and Fujifilm INSTAX 210 Instant Photo Camera. They WILL however, be about the same price-- box-type SX-70s are going for around $60 these days while the folding SX-70s go for around $120. You should know this going in. My only tips are to make sure that the camera you're buying has been film tested, and also to look on more places than just Amazon to buy a camera.

PHOTOGRAPHY
If you're a serious lomographer, then you want the Polaroid SX-70 Alpha Instant Folding Camera. It's an SLR, meaning what you see through the viewfinder is exactly what you get, and you can manually focus it. Back in the day, this was the choice for professional Polaroid photographers. No Fujifilm Instax compares.
If you just want pictures for memories and for fun, then you want the Polaroid OneStep SX-70 White/Rainbow Camera. This camera was for people who just wanted snapshots. However, there are several other factors to consider...

EASE OF USE
Fujifilm wins, plain and simple. Fujifilm has captured that instant magic, with photos that takes less than half an hour to develop. Furthermore, their film is nowhere near as sensitive and unstable as Impossible is. If you want instant photography AND the experience of using an authentically vintage piece of machinery, then go Polaroid. If you just want instant photography with no hassles and you don't care about any vintage-ness, go with the Fujifilm. If you do end up choosing the Polaroid, I encourage you to look at blogs, how-tos, etc. and avoid making any rookie mistakes.

PRICE
Fujifilm is also the clear winner here. At $3 a shot, Polaroids are triple the price of Fujifilm's nice-and-easy $1 a shot. The Fujifilm cameras also come with built-in flashes, while the SX-70s do not. You have to either buy disposable flash bars (10 flashes per bar, $10 per bar) or a electronic flash attachment (one-time purchase around $30), which also factor into the cost.

SUMMARY
It's like the choice between a 2013 Honda or a 1967 Beetle. Polaroids provide an experience that is unmatched by modern instant cameras, but of course require a lot more investment, care, and patience. They're fun in a different way, and much more charming. But who knows? Polaroids may not be right for everyone. People like me, though, love the feeling of driving in a Beetle and would take it over the Honda any day.

NOTE: Polaroid cameras are powered by batteries that are INSIDE the film pack. Thus, each pack provides both film AND powers the camera. This also factors into the price of each individual film pack. The batteries cannot be taken out. In contrast, Fujifilm uses normal batteries (AA) sold separately.
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on June 28, 2013
I bought this film to test out an SX-70 Model 2 I picked up at a yard sale for $15. I used the darkslide to shade the film as it ejected, despite the color protection; no sense taking chances on a bright day! It worked beautifully! I've taken 3 shots so far, and they are all fantastic. The color is very nice, and the image has a great softness to it. No exposure problems or undeveloped spots. It takes FOREVER to develop (first shot took over an hour) but it was still fun, and the end result was worth it.
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on March 17, 2013
This is an awesome film for use in older SX-70 type Polaroid cameras. While not perfect, this is an experimental film that has been well stabilized for integral use and has a beautiful cool blue tone to the image, while still remaining fairly warm overall. It reminds me of Kodak Porta in terms of color rendering. Highly suggest for all applications!
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on October 7, 2012
I'm still waiting for The Impossible Project to make a film comparable in quality and convenience to Polaroid's old film. Based on the hype on the Impossible Project's website, I had hoped that this film would be it. On the plus side, it was fun to see my old SX-70 power up again after all these years, but at $3.00 per shot, this film's convenience, color, and image quality pale in comparison to Polaroid's $1.50 per shot trouble-free Time Zero film. I will not buy this film again.
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on July 1, 2013
Certainly the best Impossible film yet - but I would still advise anyone using it to shield it well directly after exposure. The difference in contrast, sharpness, and color accuracy is massive.

Immediately out of the camera, throw it in either the cardboard pack, shield it with your hand, or otherwise keep it safe for about 30 minutes from light. This applies especially in direct sunlight: that orange, washed out look is entirely optional. If you keep it dark, it'll look much more like a 'normal' exposure.

Still expensive, but at least it's keeping instant photography (and the awesome old Polaroid cameras) alive!
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on September 19, 2013
I really thought I'd like this. I was around when the original Polaroid cameras were popular. I remember taking the "instant" pics and watching them develop. Of course I was in grade school at the time so I had no sense of cost, and don't remember if they were cheap or pricey to use.

I got a One-Step from a friend of mine, camera looks like it was used once or twice and put on a shelf. And since the battery is in the film pack, there's no old-battery issues, if it looks good, it might still work. Bought a pack of Impossible film to try out in it. Man, things are NOT like the "good, old" days. 20+ minutes to develop, and a really mixed quality to the prints. And 8 shots per pack, weren't the original's 10 shots? So yeah, for $3 per shot, I expected more. Much more.

From what I've been reading, the quality of the film is slowly improving, the early stuff was really bad, and now it's at least consistent. Hopefully they'll get it right before the retro-Polaroid fad dies out. But for me, I bought my one, and only $24 pack of film. They no longer take the old packs back to recycle, so I'll just include it with my camera auction on eBay with a couple of the better shots to prove it works.
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on August 13, 2013
I found an SX-70 and needed film for it. Seeing that this is the only film that is made for the camera anymore, I bought some. Although the film is not perfect, it is still the only thing that it is being made. Thus, putting to use the SX-70 I have.

The Impossible Project is still experimenting with the film, it is better than the film last year, because they updated their process to produce the film.
The quality of the image is okay, but still if you want a better looking image, there is always digital. The image does not bother me, because it gives the image a different quality than film or digital images. The exposed film takes sometime to develop (around 30 minutes), so be patient.

One thing that I would recommend getting is a frog tongue that is also sold by Impossible. It helps the image quality substantially. The other options are to make something out of a black bag, which I have not tried or immediately shield the exposed image from the sun with your hand or something else.

Overall, I would recommend this film if you have an old SX-70 and want to put it back into use.
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on June 17, 2013
Loved it! Easy to fit in my polariod and had no trouble at all! As soon as you put it in it takes pictures great. Make sure when you take the pictures you hold the camera very still or else it will come out all blurry and smeared looking. don't take pictures too close or they will be blurry. pictures come out the best 6 or more feet away.
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on June 21, 2013
The fact that i no longer have to shield the film from sunlight makes using my old Polaroids much more pleasant and easy. However i'm wondering why there are only eight exposures in the PX70 cassette and not 10 like it used to be in the past.
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on November 12, 2013
While it lacks the instantaneous nature of Polaroid due to the color protection properties, this film is still really interesting to work with, and makes great photos. It was also kind of interesting to play with in my SX-70. I'm tempted to buy more, but it's somewhat of an expensive proposition. Still, the photos are one of a kind, both literally and figuratively. :)
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