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Improving Survey Questions: Design and Evaluation (Applied Social Research Methods) 1st Edition
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Top Customer Reviews
In "Improving Survey Questions" he goes methodically through the philosophy, the problems and the techniques of writing better, more reliable questions that are easily understood (by a diverse audience) and are easily responded to - thanks to clear, unambiguous instructions.
If he has one main lesson it is this: pre-test your surveys. His ultimate wish is that more pre-testing take place in the world of professional research.
A worthwhile book - not exactly entertaining in style - but would make a great basis for in-house training in your organisation. I refer to my copy frequently, and used it to strip down my questionnaire style and build it up again from scratch. A good if somewhat salutary exercise for the professional.
Most Recent Customer Reviews
Used this before beginning my doctoral dissertation. It was an excellent resource to help me figure out how to best construct the tools I needed.Published on December 6, 2013 by E. Guthrie