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2 Reviews
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49 of 50 people found the following review helpful:
5.0 out of 5 stars
A comprehensive guidebook,
By A Customer
This review is from: Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs (Paperback)
I strongly recommend this book to anyone involved in measuring customer satisfaction, including market research practitioners. It takes the reader on a logical journey from the theories of customer satisfaction/loyalty to the practical realities of conducting a meaningful survey that provides useful and valid information. There are lots of up-to-date examples of scales, analytic procedures, and best practices. I have at least 10 Post-Its in my copy, and expect the book to become well-worn as I am referring to it constantly.
2 of 7 people found the following review helpful:
5.0 out of 5 stars
Useful,
By
This review is from: Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs (Paperback)
Its very useful for people like me who are working in custumer satisfaction and loyalty
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Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Meas... by Terry G. Vavra (Paperback - June 1, 1997)
$55.00 $36.77
In Stock | |
 
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