Simple, straight-forward principles to help businesses be more Profitable! This book introduces the Universal Business Model -- a breakthrough technology in business management. In the Black is written for business owners, operators and managers. No matter what your position in your business, no matter what your product or service, and irrespective of your talent, skill, or experience, the principles presented in this book can make your business more profitable! Every chapter is filled with principles and concepts that you can use immediately to become more profitable in your business and to enhance your expertise and wisdom in business decision-making.
