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In Organic We Trust

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Product Details

  • Actors: Marion Nestle, Tim LaSalle, Craig McNamara, Naked Cowboy
  • Directors: Kip Pastor
  • Format: Multiple Formats, Color, NTSC
  • Language: English
  • Subtitles: Spanish
  • Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
  • Aspect Ratio: 1.33:1
  • Number of discs: 1
  • Rated: NR (Not Rated)
  • Studio: Pasture Pictures, Inc.
  • DVD Release Date: May 29, 2013
  • Run Time: 82 minutes
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (270 customer reviews)
  • Amazon Best Sellers Rank: #110,980 in Movies & TV (See Top 100 in Movies & TV)

Editorial Reviews

Product Description

In Organic We Trust is an eye-opening documentary that reveals the true meaning of organic. When corporations went into the business and organic became a brand, the philosophy and the label grew apart. But there's hope for organic and for us! Director Kip Pastor looks beyond the label and unearths inspiring solutions for our health and environmental problems. Individual citizens and communities are taking matters into their own hands, and change is coming from the soil up.


In Organic We Trust Food Documentary Earns this Skeptics Approval I m pretty skeptical when there s a new food documentary that hits the scene. I ve been scared in to or out of so many things because of this genre. Since Morgan Spurlock first freaked us all out with Super Size Me, or once the revolution rose up with viewings of Forks Over Knives, I ve learned to take all these films with a grain of salt and consider the source. Today, a new food-doc film is being released to the masses. I got an early screening of In Organic We Trust, and reluctantly agreed to watch it and review. I expected another film assuring me of the horrific dangers of pesticides from the mouth of one hippie farmer and/or some suited lobbyist swearing that those darn hippies are out of their mind, there s no need for organics, pesticides won t hurt you. About 10 minutes into the film I was impressed, engaged, and intrigued. In Organic We Trust was on to something. Director and producer Kip Pastor is like most of us trying to eat organic because it s better for us. Right? This was his first of many good questions that kicked the film off. Pastor spent a large portion of the film questioning farmers and advocates for and against organics, questions like, what is organic? Is it better for you? Is it just a marketing ploy? . He got really good answers and not blind faith answers. Also, many organic farmers proved to be a great source as they didn t tout the label organic as the end-all be-all to a healthy life. Pastor had some great sources. As a food doc skeptic, I loved this. Pastor investigated the Certified Organic label and gave me great lunch table conversation. Immediately my eyes were opened to what it takes to get that label and I was eager to share with the next person who d listen. Did you know...? Bottom line, that label technically means my food is organic, but it doesn t mean I really want to eat or support the company who technically passed certification. For example look who was paying to vote against GMO labeling last year. Again, my eyes were opened and I don t think I was being sucked in by some compelling food doc Kool-Aid, this guy asked the right questions of the right people. Finally, I was inspired. Pastor interviewed people who are engaged in a way to live better. Better ways to sustain our land, better ways to reverse our obesity problem, better ways to feed our kids, and better ways to put good food right in our backyards. There are change makers out there who are using words like organic, natural, and healthy the way they were meant to be used. To see those fighting the good fight, put this film on your must-see list. Their message needs to be heard and we all need to learn from them. I walked away with at least one first step that I wanted to take. Not because I was scared into it, or because I was given one-sided information. I was inspired to do so. I want my son to grow up healthy and I want his friends to as well. I want my family to escape the obesity trap, the onset health trap, and if possible, the non-curable disease trap. I want my world to be healthier from the soil up. In Organic We Trust will be available nationwide On-Demand starting today, January 22, 2013. Do your whole generation a favor and check it out. --Diets in Review

Last week I attended the world premiere of a new food-umentary (see what I did there?) playing at the 14th annual San Francisco Independent Film Festival. Aptly titled "In Organic We Trust," the documentary explores what Certified Organic really means and whether or not it is truly healthier, as many Americans believe. The Certified Organic label is as problematic as any other food label, and should never indicate the end to critical dialogue. There are a wealth of food documentaries - Food, Inc., The Garden, King Corn, Super Size Me - but not too many that openly critique the organic industry. I remember reading the book "Agrarian Dreams: The Paradox of Organic Farming in California" by Julie Guthman a few years back, and it truly helped me focus a critical lens on our "sustainable" sector of the food system. Guthman takes readers through the reality of the organic sector, much of which has become industrialized. Little to no attention is paid to the working conditions of field laborers, and organic systems are increasingly unhealthy for the land and consumers. All of this can be very confusing to consumers, who are trying to make good choices for themselves, their families, and the earth. Some advocates worry that labeling makes consumers less critical, more complacent, in that you feel trust that the system is working for you. Hearing that labels are deceiving is enough to make anyone throw up their hands in despair and go back to the cheaper, conventional products. But eating well is never easy - we just need some help and guidance in navigating the system. In Organic We Trust does a very good job of laying down the issues with the industrialized, large scale sector of certified organic farms, but also visits farms and vendors who are dedicated to the original idea of the organic movement: small farms that operate using environmentally friendly practices to feed their community. The film really hones in on the fact that you need to have a relationship with your farmer in order to understand where your food comes from, and interviews a number of farmers and food vendors that speak passionately about what the system is doing right. While the film does a great job representing many consumer concerns, I would have liked to see more attention paid to farmworker rights and social justice. A huge misconception of organic regulations is that the working conditions are more humane. Instead, farmworkers have been left out of regulatory decision making and most of the regulations have to do with man-made chemical usage on farms. In addition, while all consumer demographics have concerns about their food system, the concerns of minority demographics are different than those of more privileged groups of people. It's one thing to talk about visiting a farmers market and developing relationships with your farmer, but not everyone has the funds or abundance of local farmers markets that are needed to make this possible. Having slightly more diversity in speakers and some attention to social justice would have definitely rounded out this film. Still, In Organic We Trust is an excellent introduction to the confusing world of Certified Organic, and actually isn't completely depressing like so many other food documentaries. --Spinning Spoons

Like most people, I consider myself a big fan of food. But it s not just the eating part that I love. I thoroughly enjoy reading about food from news articles to recipes; shopping for food at grocery stores and farmers markets; and I find immense pleasure being in my kitchen cooking or baking. I m also mindful of what I eat, and I try to purchase organic produce when I can. According to In Organic We Trust writer/director Kip Pastor, 73% of Americans eat some organic food. That number is a pleasant surprise. But Pastor s biggest question, what exactly is organic food? Pastor starts by interviewing people in various locations Washington D.C, New York City, California and asking them if they eat organic food and why. Not surprisingly, most of them state that they do eat some organic food. The reasons hardly vary, it s better for me or it s better for the environment . However, when Pastor begins to ask people what organic actually means, many have a difficult time coming up with a definition. It s no wonder the word is difficult to define given its introduction into agricultural vernacular began during the 1940s. The word has evolved even more within the last decade. Pastor begins interviewing organic farmers, organic certifiers, farmers market directors, and restaurateurs for their take on the term. He also interviews several academic researchers in fields such as nutrition and biology in order to understand the impact of organic food v. non-organic food on our health and environment. Most of the organic famers Pastor interviews, such as Judith Redmond of Full Belly Farms, believe that organic food starts with the soil. It s about sustainability and working with nature. But when the U.S. government gets involved, nothing including food is simply about one thing or another. Craig McNamara, an organic walnut farmer in California, makes the true yet awful statement that nothing is more political than farming. Pastor begins to explore this and enlightens his viewers on the big business of USDA organic certification. Farmers must go through a lengthy and rigorous process in order to become certified organic farmers, and rightly so. Jessica Morrison of Organic Certifiers explains a few of the requirements necessary in order to become a USDA certified organic farmer: 1) three year transition period for all the pesticides to leave the soil; 2) certified through an agent; 3) go through an annual inspection; 4) only use allowed practices and substances approved for organic farming. But with all the hoops and paperwork that must be filled out as well as with all the money the United States stands to make as more and more consumers seek out the organic label, many have been misinformed about the true meaning of organic food. The U.S. grows a wide variety of crops yet we import a large amount of produce as well. Is something truly organic if it s been flown in from half way across the world? There is a bit of a kitschy quality to Pastor s documentary. He s a young, fit, and slightly goofy narrator. His documentary is peppered with brightly colored moving graphics meant to catch your attention. Yet, he focuses on the right questions, and ultimately concludes that we as consumers need to better educate ourselves about what we put in our bodies. This is not only necessary for the health of future generations, but also for the future sustainability of the environment. It s a lesson worth repeating. Rating: 7/10 --Smells Like Screen Spirit

Customer Reviews

Show it to your family and friends, anyone you care about.
Nona M. Clarke
Overall a good watch and should get people asking better questions about their food.
Very informative and eye-opening film about the organic foods industry.
Amazon Customer

Most Helpful Customer Reviews

13 of 13 people found the following review helpful By Tony F on August 27, 2013
Format: Amazon Instant Video
Brings to light how industry is getting into the market of organics, which is actually bringing down the quality of foods.
Encourages me to keep going to farmers markets instead of buying organics at the grocery store.
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9 of 9 people found the following review helpful By ValentinaC on March 31, 2013
Format: Amazon Instant Video Verified Purchase
This was a really enlightening and engaging film - great to find out
the meaning behind the labels and beyond that, how to eat healthy.
Highly recommend it to anyone who wants to know what is in the food
they are buying and have the tools in hand to make informed choices.
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11 of 12 people found the following review helpful By JeffP on August 14, 2013
Format: Amazon Instant Video
Unlike most food documentaries, this guy actually seems to have done his homework and took the time to dig into things that many of us take for granted. He talked to people, and used the knowledge he gained from those interviews to seek out other experts to get the rest of that part of the story. It seems very well rounded and well thought out. It fills in a previously sketchy part of the whole clean food revolution. Most people interested in what is in the food they eat will learn something from this film.
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11 of 13 people found the following review helpful By Dingfelder on July 16, 2013
Format: Amazon Instant Video
In Organic We Trust is an amiable introduction to organic food, organic farming, and some of the people, including farmers, regulators, and chefs, involved in what has now become a billion dollar industry.

If you're like me, you'll enjoy the interviews and the pilot projects established to feed organic food to school kids, to start urban gardens, to bring foodstamp usage to farmers markets so even poor people can eat well, and the facts and figures and graphics that move the narrative along. At the movie's end, you might also wind up feeling you learned less than you thought you would.

The movie starts out with some myth-busting and analysis but quickly turns toward feel-good segments embracing organics, leaving itself flabbier in the end than it was in the beginning. It addresses that one of the main benefits of organic foods is that organic farming doesn't use some of the most harmful pesticides, many of which do not have long-term studies showing the effect of their accumulation in the body. There is a gamble to everything, and organic food reduces some risk. But In Organic We Trust doesn't have much to say about the difference between organic and non-organic pesticides. It points out that there is one, but stops short of any analysis you can take with you when the movie is done. How harmful are organic pesticides? Yes, they are naturally occurring, but so are radon gas and rattlesnakes -- how seriously should we take the difference between natural and artificial pesticides? How much should that difference guide our buying choices?

It similarly comes up short in not mentioning antibiotic use. Antibiotics remain present in the flesh of the animals that consume them. That means they show up in the people who eat them. Does it matter?
Read more ›
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3 of 3 people found the following review helpful By slowlo on August 24, 2013
Format: Amazon Instant Video
Last half was worth the wait, well done. I enjoyed the various people interviewed. Time to go plant my garden!
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2 of 2 people found the following review helpful By AZ Tammy on May 28, 2014
Format: Amazon Instant Video
This film raises and answers the question, what is organic and what does the organic process entail exactly? It's amazing how little we do know about what it means to be organic. Many of us have erroneous assumptions about organics. This film really delves into organics, farming and the like. This should be a part of each schools curriculum. And it's a great film for families. Two thumbs way up for this film. Share it with friends and family and spread the word!
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2 of 2 people found the following review helpful By Doug R. Troupe on December 9, 2013
Format: Amazon Instant Video
Very good information. Lots of open questions still about the meaning of Organic. Recommended to people interested in meaning of Organic and how people perceive the meaning.

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8 of 11 people found the following review helpful By Film Fanatic on May 24, 2013
Format: DVD
I've been waiting for a film like this! I recently started researching going "raw" and/or "organic" and I have found a lot of conflicting information. This film explores the organic food industry and exposes a lot of scams in the "business." It urges the audience to research what they are eating and not let corporations determine their diet. Loved it.
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