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Thoroughly versed in technology reporting, Wired senior writer Levy deliberates at great length about online behemoth Google and creatively documents the company’s genesis from a 'feisty start-up to a market-dominating giant.' The author capably describes Google’s founders, Stanford grads Larry Page and Sergey Brin, as sharp, user-focused and steadfastly intent on 'organizing all the world’s information.' Levy traces how Google’s intricately developed, intrepid beginnings and gradual ascent over a competitive marketplace birthed an advertising-fueled 'money machine' (especially following its IPO in 2004), and he follows the expansion and operation of the company’s liberal work campus ('Googleplex') and its distinctively selective hiring process (Page still signs off on every new hire). The author was afforded an opportunity to observe the company’s operations, development, culture and advertising model from within the infrastructure for two years with full managerial cooperation. From there, he performed hundreds of interviews with past and current employees and discovered the type of 'creative disorganization' that can either make or break a business. Though clearly in awe of Google’s crowning significance, Levy evenhandedly notes the company’s more glaring deficiencies, like the 2004 cyber-attack that forced the removal of the search engine from mainland China, a decision vehemently unsupported by co-founder Brin. Though the author offers plenty of well-known information, it’s his catbird-seat vantage point that really gets to the good stuff.
Outstanding reportage delivered in the upbeat, informative fashion for which Levy is well known."
—Kirkus Reviews (starred review)
Working at Google I can relate to a lot of what's in this book. It is an accurate portrayal of what Google was and what it is. Read morePublished 2 days ago by Danielle R. Favreau
An insider view of how google made its billions by sheer vision and ability to make teams work in cohesion.Published 6 days ago by Mr. Zeus Sukumaran
Full disclosure, I am firmly imbedded in the googleverse. I completely enjoyed this read, both from a "I remember that" and things I was not aware of. Read morePublished 8 days ago by James Brand
This is probably the most in depth book on how Google came to be. You don't need to be a Google fanboy to pick up this book. Read morePublished 29 days ago by sivakumar kailasam
Fascinating story of the founding and explosive expansion of a company that we use many times every single day. I'm glad to have experienced both the before and after.Published 1 month ago by PXW
A detailed, fascinating corpography that reads like a thriller. Made me look at Google in a whole new way. I couldn't put it down!Published 1 month ago by Marianna
This book gave me more energy to believe I can make a difference moving forward my ambitious plans. As a Montessori kid and non-traditional executive, like Larry and Sergey, I have... Read morePublished 1 month ago by HENRIQUE G DE CASTRO