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Thoroughly versed in technology reporting, Wired senior writer Levy deliberates at great length about online behemoth Google and creatively documents the company’s genesis from a 'feisty start-up to a market-dominating giant.' The author capably describes Google’s founders, Stanford grads Larry Page and Sergey Brin, as sharp, user-focused and steadfastly intent on 'organizing all the world’s information.' Levy traces how Google’s intricately developed, intrepid beginnings and gradual ascent over a competitive marketplace birthed an advertising-fueled 'money machine' (especially following its IPO in 2004), and he follows the expansion and operation of the company’s liberal work campus ('Googleplex') and its distinctively selective hiring process (Page still signs off on every new hire). The author was afforded an opportunity to observe the company’s operations, development, culture and advertising model from within the infrastructure for two years with full managerial cooperation. From there, he performed hundreds of interviews with past and current employees and discovered the type of 'creative disorganization' that can either make or break a business. Though clearly in awe of Google’s crowning significance, Levy evenhandedly notes the company’s more glaring deficiencies, like the 2004 cyber-attack that forced the removal of the search engine from mainland China, a decision vehemently unsupported by co-founder Brin. Though the author offers plenty of well-known information, it’s his catbird-seat vantage point that really gets to the good stuff.
Outstanding reportage delivered in the upbeat, informative fashion for which Levy is well known."
—Kirkus Reviews (starred review)
This is probably the most in depth book on how Google came to be. You don't need to be a Google fanboy to pick up this book. Read morePublished 7 days ago by sivakumar kailasam
Fascinating story of the founding and explosive expansion of a company that we use many times every single day. I'm glad to have experienced both the before and after.Published 14 days ago by PXW
A detailed, fascinating corpography that reads like a thriller. Made me look at Google in a whole new way. I couldn't put it down!Published 27 days ago by Marianna
This book gave me more energy to believe I can make a difference moving forward my ambitious plans. As a Montessori kid and non-traditional executive, like Larry and Sergey, I have... Read morePublished 29 days ago by HENRIQUE G DE CASTRO
Great insight into Google. Very easy read for anyone that is interested in how Google has built their business. I have recommended to many people. Read morePublished 29 days ago by Clint Westwood
This book describes the initial growth of Google, and does a good job of describing how the Google culture (kind of like Intel's chip production allocation culture) generally tries... Read morePublished 1 month ago by KindleReader
I am going to write a fairly brief review, highlighting the impression of the company Google that I was left with time and time again as I read this book. Read morePublished 1 month ago by Karbush