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Thoroughly versed in technology reporting, Wired senior writer Levy deliberates at great length about online behemoth Google and creatively documents the company’s genesis from a 'feisty start-up to a market-dominating giant.' The author capably describes Google’s founders, Stanford grads Larry Page and Sergey Brin, as sharp, user-focused and steadfastly intent on 'organizing all the world’s information.' Levy traces how Google’s intricately developed, intrepid beginnings and gradual ascent over a competitive marketplace birthed an advertising-fueled 'money machine' (especially following its IPO in 2004), and he follows the expansion and operation of the company’s liberal work campus ('Googleplex') and its distinctively selective hiring process (Page still signs off on every new hire). The author was afforded an opportunity to observe the company’s operations, development, culture and advertising model from within the infrastructure for two years with full managerial cooperation. From there, he performed hundreds of interviews with past and current employees and discovered the type of 'creative disorganization' that can either make or break a business. Though clearly in awe of Google’s crowning significance, Levy evenhandedly notes the company’s more glaring deficiencies, like the 2004 cyber-attack that forced the removal of the search engine from mainland China, a decision vehemently unsupported by co-founder Brin. Though the author offers plenty of well-known information, it’s his catbird-seat vantage point that really gets to the good stuff.
Outstanding reportage delivered in the upbeat, informative fashion for which Levy is well known."
—Kirkus Reviews (starred review)
Well written, good narration, interesting subject matter. Recommended.Published 6 days ago by Phillip S.
The publisher description details exactly what you can expect in this comprehensive and detailed missive about the one company that is more intertwined with our daily (for some,... Read morePublished 17 days ago by Daniel Bastian
Very concise and thorough. Really gives you an in depth view of Google's story, culture, and milestone moments.Published 29 days ago by Marcel Lotufo
Nice an insightful story about most important aspects of Google business. I found it interesting and helpful professionally as well (as a good guide why one company as Google is... Read morePublished 1 month ago by igor macura
It's an interesting book about interesting guys, lots of good information about google getting where it is today. Read morePublished 1 month ago by Michael Ray
This book was suggested to me by the CEO of the software company I work for and I have to say I really enjoyed the book (just finished it this morning). Read morePublished 2 months ago by Sean B. Halliday
Great insight into the inner workings of Google. Best book on Google that i have read so farPublished 2 months ago by Justin Taylor
Larry and Surgey are "Montessori kid who hates meetings, doesn’t want administrative assistants, and has little patience for schmoozing and politicking."Published 2 months ago by LE DINH QUANG