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Thoroughly versed in technology reporting, Wired senior writer Levy deliberates at great length about online behemoth Google and creatively documents the company’s genesis from a 'feisty start-up to a market-dominating giant.' The author capably describes Google’s founders, Stanford grads Larry Page and Sergey Brin, as sharp, user-focused and steadfastly intent on 'organizing all the world’s information.' Levy traces how Google’s intricately developed, intrepid beginnings and gradual ascent over a competitive marketplace birthed an advertising-fueled 'money machine' (especially following its IPO in 2004), and he follows the expansion and operation of the company’s liberal work campus ('Googleplex') and its distinctively selective hiring process (Page still signs off on every new hire). The author was afforded an opportunity to observe the company’s operations, development, culture and advertising model from within the infrastructure for two years with full managerial cooperation. From there, he performed hundreds of interviews with past and current employees and discovered the type of 'creative disorganization' that can either make or break a business. Though clearly in awe of Google’s crowning significance, Levy evenhandedly notes the company’s more glaring deficiencies, like the 2004 cyber-attack that forced the removal of the search engine from mainland China, a decision vehemently unsupported by co-founder Brin. Though the author offers plenty of well-known information, it’s his catbird-seat vantage point that really gets to the good stuff.
Outstanding reportage delivered in the upbeat, informative fashion for which Levy is well known."
—Kirkus Reviews (starred review)
Great insight into a company that affects all of us. Well written, gripping, full of drama and action packed. Good,,Published 2 months ago by Jeffrey Boyd
In the Plex is an(other) amazing book about my favorite company. Google is the reason why I wrote a book about start-ups: When I did a PowerPoint presentation in 2006 gathering... Read morePublished 2 months ago by Herve Lebret
This is a great book to give you an idea of the two gentlemen who founded Google and how they did it.Published 3 months ago by Star Foundation Richard Smolowe
In depth review of Google and many of their products. You quickly get a feel for how engineering focused they are, and does a good job taking you through the cast of characters... Read morePublished 3 months ago by Alfredo
This is a detailed case study of the inside workings of Google. I only wish there was an update on the more recent activities at the company. Highly recommended!Published 3 months ago by Nancy H
It's a good read. It's a tough subject to cover because Google does so many different things. I found myself wanting a much better understanding of what they're working on... Read morePublished 4 months ago by Darren W. Reid