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Thoroughly versed in technology reporting, Wired senior writer Levy deliberates at great length about online behemoth Google and creatively documents the company’s genesis from a 'feisty start-up to a market-dominating giant.' The author capably describes Google’s founders, Stanford grads Larry Page and Sergey Brin, as sharp, user-focused and steadfastly intent on 'organizing all the world’s information.' Levy traces how Google’s intricately developed, intrepid beginnings and gradual ascent over a competitive marketplace birthed an advertising-fueled 'money machine' (especially following its IPO in 2004), and he follows the expansion and operation of the company’s liberal work campus ('Googleplex') and its distinctively selective hiring process (Page still signs off on every new hire). The author was afforded an opportunity to observe the company’s operations, development, culture and advertising model from within the infrastructure for two years with full managerial cooperation. From there, he performed hundreds of interviews with past and current employees and discovered the type of 'creative disorganization' that can either make or break a business. Though clearly in awe of Google’s crowning significance, Levy evenhandedly notes the company’s more glaring deficiencies, like the 2004 cyber-attack that forced the removal of the search engine from mainland China, a decision vehemently unsupported by co-founder Brin. Though the author offers plenty of well-known information, it’s his catbird-seat vantage point that really gets to the good stuff.
Outstanding reportage delivered in the upbeat, informative fashion for which Levy is well known."
—Kirkus Reviews (starred review)
This book is well researched, well written and very interesting.
Very good, insightful book about Google, its founders and company's transformation... Fascinating stories and close look at dynamics what Google did/does best and not.
What finally triggered Google's pullout from China was a Chinese government's hacking into Google Chine's servers and accessing of some highly classified information.
This book offers great insight into how Google got to be the powerhouse it is. Google search is so ubiquitous and works so well that we take it for granted. Read morePublished 1 month ago by Richard Title
This book was fast moving and fun to read. Maybe the very best of the 10+ relevant Google books I've read. Read morePublished 2 months ago by Erik_In_Vegas
Levy offers great insights into the birth and growth of Google.Published 2 months ago by Lorraine H. Cichowski
it was a very entertaining book, which was inevitable as it told the story of a business growing from a back room to the giant business it is today. Read morePublished 2 months ago by George F
If you want to learn more about the history of Google, search, the advertising model, and most importantly the culture that has made Google the company we all know today, this book... Read morePublished 3 months ago by Niv Dror