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Thoroughly versed in technology reporting, Wired senior writer Levy deliberates at great length about online behemoth Google and creatively documents the company’s genesis from a 'feisty start-up to a market-dominating giant.' The author capably describes Google’s founders, Stanford grads Larry Page and Sergey Brin, as sharp, user-focused and steadfastly intent on 'organizing all the world’s information.' Levy traces how Google’s intricately developed, intrepid beginnings and gradual ascent over a competitive marketplace birthed an advertising-fueled 'money machine' (especially following its IPO in 2004), and he follows the expansion and operation of the company’s liberal work campus ('Googleplex') and its distinctively selective hiring process (Page still signs off on every new hire). The author was afforded an opportunity to observe the company’s operations, development, culture and advertising model from within the infrastructure for two years with full managerial cooperation. From there, he performed hundreds of interviews with past and current employees and discovered the type of 'creative disorganization' that can either make or break a business. Though clearly in awe of Google’s crowning significance, Levy evenhandedly notes the company’s more glaring deficiencies, like the 2004 cyber-attack that forced the removal of the search engine from mainland China, a decision vehemently unsupported by co-founder Brin. Though the author offers plenty of well-known information, it’s his catbird-seat vantage point that really gets to the good stuff.
Outstanding reportage delivered in the upbeat, informative fashion for which Levy is well known."
—Kirkus Reviews (starred review)
It's a good read. It's a tough subject to cover because Google does so many different things. I found myself wanting a much better understanding of what they're working on... Read morePublished 8 days ago by Darren W. Reid
Thorough, insightful with deep original content. Steve Levy keeps you right in the founders thinking throughout their journey. A+++ !Published 23 days ago by Tadd Morganti
It's full of good information and anecdotes that will illuminate the reader regarding the history and operations of Google, however, it's also a sycophantic rant. Read morePublished 29 days ago by Kindle Customer
"In the Plex" is Steven Levy's a highly engrossing and well-written account of the the rise of Google from a garage start-up to a $30-billion colossus. Read morePublished 1 month ago by Dean hamilton
Thought this book was insightful, learning about how the founders thought and what motivated the idea. I like that it explain concepts in layman... Read morePublished 1 month ago by David Woo
Great book on Google and its founders. Very interesting and informative.Published 1 month ago by Robert Murray
What is up with these tech authors? They are such fans it seems that all objectivity goes out the window. I read Nicholas Carlson's Marissa Mayer and the Fight to Save Yahoo! Read morePublished 2 months ago by Merribe