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Thoroughly versed in technology reporting, Wired senior writer Levy deliberates at great length about online behemoth Google and creatively documents the company’s genesis from a 'feisty start-up to a market-dominating giant.' The author capably describes Google’s founders, Stanford grads Larry Page and Sergey Brin, as sharp, user-focused and steadfastly intent on 'organizing all the world’s information.' Levy traces how Google’s intricately developed, intrepid beginnings and gradual ascent over a competitive marketplace birthed an advertising-fueled 'money machine' (especially following its IPO in 2004), and he follows the expansion and operation of the company’s liberal work campus ('Googleplex') and its distinctively selective hiring process (Page still signs off on every new hire). The author was afforded an opportunity to observe the company’s operations, development, culture and advertising model from within the infrastructure for two years with full managerial cooperation. From there, he performed hundreds of interviews with past and current employees and discovered the type of 'creative disorganization' that can either make or break a business. Though clearly in awe of Google’s crowning significance, Levy evenhandedly notes the company’s more glaring deficiencies, like the 2004 cyber-attack that forced the removal of the search engine from mainland China, a decision vehemently unsupported by co-founder Brin. Though the author offers plenty of well-known information, it’s his catbird-seat vantage point that really gets to the good stuff.
Outstanding reportage delivered in the upbeat, informative fashion for which Levy is well known."
—Kirkus Reviews (starred review)
This book significantly augmented my knowledge about Google. The way the company started, and the speed at which it developed were both not clear to me, and staggering. Read morePublished 1 month ago by Alexander D Jonas
I was expecting a book about the development of Google. But it became a little technical. I enjoyed it but be warned.Published 1 month ago by Foothill Ranch 14
Let's be honest....Everyone wishes they could spend a day in the "Plex", to see these almost mythical creatures called Googlers. Read morePublished 1 month ago by Girlbos
This book helps understand how Google came to be and the impact it has on our daily lives. If you are a frequent user or in the technology business you must read this book. Read morePublished 1 month ago by Peter Schleider
Very good, insightful book about Google, its founders and company's transformation...
Fascinating stories and close look at dynamics what Google did/does best and not.
I found this book fascinating. Although I knew that Google was an internet powerhouse, I was blown away by how much this visionary company has accomplished. Read morePublished 2 months ago by Dennis W Gabriel
I purchased this book for my son after being asked to by his wife. She said some of his friends had read it and liked it.
He appeared to be pleased with the gift.
It is an awesome book. One of the best I have read - boring in some parts but regains interest later. Definitely a must read.Published 2 months ago by todayamerican
This book was described as a first edition in collectible/mint condition. When it arrived, it was not a first edition and it was not in mint condition. Read morePublished 2 months ago by Anna Chelsea Sharber