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Thoroughly versed in technology reporting, Wired senior writer Levy deliberates at great length about online behemoth Google and creatively documents the company’s genesis from a 'feisty start-up to a market-dominating giant.' The author capably describes Google’s founders, Stanford grads Larry Page and Sergey Brin, as sharp, user-focused and steadfastly intent on 'organizing all the world’s information.' Levy traces how Google’s intricately developed, intrepid beginnings and gradual ascent over a competitive marketplace birthed an advertising-fueled 'money machine' (especially following its IPO in 2004), and he follows the expansion and operation of the company’s liberal work campus ('Googleplex') and its distinctively selective hiring process (Page still signs off on every new hire). The author was afforded an opportunity to observe the company’s operations, development, culture and advertising model from within the infrastructure for two years with full managerial cooperation. From there, he performed hundreds of interviews with past and current employees and discovered the type of 'creative disorganization' that can either make or break a business. Though clearly in awe of Google’s crowning significance, Levy evenhandedly notes the company’s more glaring deficiencies, like the 2004 cyber-attack that forced the removal of the search engine from mainland China, a decision vehemently unsupported by co-founder Brin. Though the author offers plenty of well-known information, it’s his catbird-seat vantage point that really gets to the good stuff.
Outstanding reportage delivered in the upbeat, informative fashion for which Levy is well known."
—Kirkus Reviews (starred review)
This book describes the initial growth of Google, and does a good job of describing how the Google culture (kind of like Intel's chip production allocation culture) generally tries... Read morePublished 4 hours ago by KindleReader
I am going to write a fairly brief review, highlighting the impression of the company Google that I was left with time and time again as I read this book. Read morePublished 1 day ago by Karbush
Starts off strong with a breathtaking description of Google's past. Started to struggle to maintain interest as the book kept going and going. But a terrific look at Google.Published 17 days ago by Daryl Chan
An excellent overview of how Google came about, hope there is a continuation!Published 21 days ago by John James Ransom
A very well written book by Steve Levy about Google. It does an excellent job of illuminating the corporate DNA that has made Google who it is. I'd recommend highly recommend it.Published 21 days ago by Andrew
very good insight into google and it's success. Enough technical info to give you a hint on how it's done without revealing secrets. Read morePublished 22 days ago by Liza Westwood
In 200X, while the young people in US started up new IT companies like google, twitter and facebook, China built the great firewall.Published 28 days ago by amay
Interesting book interesting subject. He gives a lot of details on the rise of Google. Only complaint is he seemed to be a bit of a homer.Published 1 month ago by Michael J. Marks
Great book. Seems to me like Google may be posed to take over the world one day. Read the Bezos book if you liked this!Published 1 month ago by J. Cunningham